see strong revenue growth. Meanwhile‚ other companies were experiencing major losses and in some cases folding. Southwest Airlines has capitalized on the company’s strength of being the top low cost carrier by offering a simple and efficient business plan that prides itself on customer service. Other carriers are now starting to take note of Southwest’s success and emulate many of their practices in an attempt to grab a share of their customer base. To overcome this competition‚ Southwest must continue
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Table of Contents 1.0 Internal capabilities and core competencies 1.1 In-flight services The importance of efficiency particularly in running a business provides a major opportunity for Singapore Airlines (SIA) to successfully deliver optimum value to its customers. According to Lacar(2009)‚SIA introduced ground-breaking in-flight services with relation to the latest technological advancements. For example‚the innovative Raffles Class Space-Bed which provides passengers the ultimate luxury
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opportunity for low cost airlines to emerge. Low cost carriers have been successful satisfying customer’s demand for cheaper fares and reducing labor cost. “A high quality low-price entry strategy may seem very attractive at first glance. Obviously‚ an airline‚ or any startup firm for that matter‚ is likely to win a market if it can indeed provide a better product for a significantly lower price” (Ben-Yosef‚ 2005‚ p.243). Their marketing strategies have been so successful that many of these carriers have
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also the national carrier of Singapore. Living up to their vision‚ “ To position the airline for continued growth in a globalizing industry while maintaining the airline’s loss free record”‚ for the past 43 years‚ it is now one of the world’s most largest and successful airline industry. Singapore Airlines is majority-owned by the Singapore government followed by Temasek Holdings. It has 3 airline subsidiaries‚ Tigerair‚ SilkAir and Scoot‚ which operate in the low-cost carrier sector. SIA was also
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Airlines was born in 1971‚ to Herb Kelleher and Rollin King. And this baby has yet to stop growing. Kelleher and King wanted to provide low cost‚ safe‚ and frequent airline service to the Dallas‚ Houston‚ and San Antonio area. Now they provide these same services to more than 100 destinations worldwide. Its success is built on a signature style of low costs‚ low fares‚ frequent flights and a quick expansion into new cities and countries. During Southwest’s’ first year of operation‚ it experienced
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period of financial unrest. Ever since the airline commenced operations in 2005 it acquired losses. On 20th October 2012‚ the kingfisher’s license was suspended by the Directorate General of Civil Aviation. BUSINESS STRATEGY Once voted the best carrier in India‚ the business model of Kingfisher Airlines was always a recipe for disaster. Those in the aviation business were amazed and amused to see Vijay Mallya‚ splurging on the Airlines as if there was no tomorrow. KFA was an airline for people
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technological innovations in order to enhance their competitiveness. (Buhalis 2004). AirAsia believes in the low fare business concept and feels that keeping cost low requires high efficiency. The major threat and challenges which AirAsia is facing right now are competitive environment due to industry rivalry and the need to create differentiation to gain competitive advantage among other low cost carriers. Based on SWOT analysis‚ we can see that the company has been using an extensive of IT systems in
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operators. The first one is the Malaysia Airline System Berhad (MAS)‚ which is Malaysia’s full service national carrier that first took the skies in 1947 under the name of Malayan Airways Limited. It was formed through a joint initiative of the Ocean Steamship Company of Liverpool‚ Straits Steamship of Singapore and also Imperial Airways. With a team of young and dynamic people‚ the domestic carrier turned into an international airline in less than a decade and the name MAS was only fully incorporated in
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code-sharing on domestic and international flights‚ common ground handling‚ join fuel management‚ join utilisation of crew and sharing of similar frequent flier programmes. In May 2009‚ Jet Airways introduced another low-cost airline Jet Konnect with spare aircraft that were earlier discontinued due to low passenger load factors. Jet Airways Konnect uses the same operator code as Jet Airways. Jet Airways’ net profit Rs 850 mn in Oct-Dec
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SECTION-A INDEX:- * INTRODUCTION * ABOUT GOPINATH * VISSION AND MISSION * COMPETITORS * MERGER AND ACQUISITION * COMPANY PROFILE * COMPANY * LOW COST BUSINESS MODEL * TARGET MARKET AND POSITIONING * STP * STEPS BY AIR DECCAN * REVENUE OPTIMIZATION * THE CHALLENGES * COMPANY ANALYSIS * SWOT ANALYSIS * BCG MATRIX * G-9 CELL * POTER
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