Executive Summary SilkAir’s success in the regional air transportation services has proven to be achieved with the right implementation of business strategies over the years. An analysis of the macro-environment of the airline industry with the use of the PESTEL framework was inevitably explored to better understand the current situation of the environment SilkAir is operating in. This is done so as to analyze the overall impact on the growth of Silkair. In order to provide a better understanding
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O’Leary is an outstanding transformational manager‚ who leads Ryanair with an assertive focus on reducing costs and providing the lowest airfares in the industry. Above that his strategic purpose is not only to be the company’s public representative‚ but primarily the one providing direction as being a transformational manager. He established Ryanair’s mission as being an ultra-low cost carrier with scheduled short haul flights on point-to-point routes largely in Europe at the lowest fare to all
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(4228 Words) Executive Summary On September 27‚ 2010‚ a merger of AirTran Airways and Southwest Airlines‚ two major low-fare carriers in the U.S‚ was officially announced and lead to a nearly-establishment of a “most competitive low-fare airlines”. The U.S Airlines industry had grown in competitiveness since “the deregulation act” in 1978‚ seeing increasing entry of new carriers into the industry and continuous innovation in operation and service. However‚ since the beginning of this decade‚ it
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1 Table of Contents I. Ryanair Profile ...................................................................................................................................... 3 II. External Analysis.................................................................................................................................. 5 2.1. Porter’s five forces ........................................................................................................................ 5 2.2. PESTLE Analysis
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SWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer‚ it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct to the customer. Weakness 1. Limited service to the customer. 2. charge every things except the ticket 3. A lot of competitor. 4. Brand positioning lower than other brand. 5
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economic times Southwest has managed to continue strong revenue growth in a disastrous environment and has operated profitably for 39 consecutive years (Mintzmyer‚ 2012). Southwest Airlines has capitalized on the company’s strength of being the top low cost carrier by offering a simple and efficient business plan that prides itself on customer service. Southwest utilizes only the Boeing 737 to streamline their processes‚ and utilizes their award winning Southwest.com to drive ticket sales. Southwest has
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Measuring Customer Expectations of Service Quality: case Airline Industry Logistics Master ’s thesis Ekaterina Tolpa 2012 Department of Information and Service Economy Aalto University School of Economics Measuring Customer Expectations of Service Quality: case Airline Industry Master’s Thesis Ekaterina Tolpa 06.06.2012 Information and Service Management Approved in the Department of Information and Service Economy _____________ and awarded the grade _______________ _________________________________________
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UP‚ UP AND AWAY AIR OF CONFIDENCE How Indigo went from being a small airline to a spunky player which took on aviation biggies to grab third spot in the market Tushar Srivastava A decade ago‚ they were just another bunch of travel agents in a sea of similar Commission brokers. But Kabul Bhatia apparently knew how to make sense of the decades that his family-run busi¬ness‚ InterGlobe Enterprises had put in‚ doing the stuff and turning it into something bigger. Barely five years after it started
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Airlines Unit Costs Index Vs. Unit Revenues Index 9 Appendix 5 – Industry Average Load Factor vs. Turkish Airlines Load Factor 10 Appendix 6 – BA‚ Emirates & THY Load Factors compared to Industry Average 10 Appendix 7- THY and European airline peer growth cost per ASK: Nine months ended Sep-2009. 11 Appendix 8 – Relationship between World GDP and Air Traffic 11 References 12 Bibliography 13 1. Introduction Turkish airlines (THY)‚ Turkey’s national flag carrier‚ began its
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IntroductionRyanair was founded in July 1985 by the three brothers‚ Catlan‚ Declan‚ and Shane Ryan‚ with the financial assistant of their father Tony Ryan. As a beginner commercial carrier‚ its operations began with 25 staff and a single 15-seat turbo-prop commuter plane between Waterford in the southeast of Ireland and Gatwick Airport‚ the second busiest airport in London after Heathrow. Later on‚ regulatory authorities permitted the Ryanair Airlines to have at least four flying flights a day on
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