maintain the low cost structure that has made them so successful historically. As larger and more congested destinations are added to Southwest’s routes‚ they must focus on customer service as the on-time arrivals and other metrics are certain to deteriorate. Additionally‚ in order to protect from volatile fuel prices‚ it would be prudent to expand the fuel-efficiency of the fleet by capitalizing on Boeing’s most recent advances. Southwest must also maintain its position as the “hassle-free” low-cost
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towards the organisation because of recent technological and social changes and competitions from rival firm. Aviation is one of the high stake competition industries especially in the global scale. With the demand on low cost carrier (LCC) it is expected to expand rapidly and attract more players to join the market thus increase the rivalry within the Industry. In the South East Asia region‚ competitions are at stake. Example of the Top 5 LCC in South East Asia (from source
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Why Collabration Take Place Between Mas and Airasia MALAYSIA AIRLINES SYSTEM AND AIRASIA AIRLINES COLLABORATION TAKES PLACE. TABLE OF CONTENTS QUESTIONS 1:- Analyze the current situation facing MAS and AIRASIA using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place? INTRODUCTION Various industries‚ specifically in airline business are attempting to improve their services to draw new passengers and travellers
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which brought them on the verge of bankruptcy. The list includes Atlas/Polar Cargo‚ Midway‚ National‚ Sun Country‚ TWA‚ United and US Airways. American and Delta airlines narrowly avoided bankruptcy but have warned about such possibility. "An average carrier is now well over 90% leveraged (net debt to equity ratio) compared to 60-70 percent
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Analysis of External Environmental In analyzing the macro-environment‚ it is important to identify the factors that might affect the AirAsia’s supply and demand levels and its cost. The external environment can be analyzed by conducting a PEST analysis and Poter’s 5 Forces model. Thereafter‚ an analysis of the industry and competitive environment of AirAsia will assist in identifying the main oppurtunities and threats. PEST Analysis - Macro Environment The PEST analysis is used to describe a framework
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segmentation as alternative marketing strategies”‚ Journal of Marketing‚ July‚ 3–8. Thorsten T.‚ Edlira S.‚ Iwan V. W. 2006‚ “Customer segmentation revisited: The case of the airline industry”‚ Elsevier. Suriya‚ K. 2006‚ “Airline Market Segments after Low Cost Airlines”‚ Faculty of Economics‚ Chiang Mai University
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Introduction AirAsia Berhad is the leading airline in Asia which offers the largest low fare for domestic and international flights. It was established as a low cost airline as a dream by making flying is possible for everyone. It is just like their company slogan ‘Now Everyone Can Fly’. It scheduled to travel up to 78 destinations across to 25 countries domestically and internationally. AirAsia was a company originally owned by Malaysian government which was later bought by Anthony Francis
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priced seats offered to the passengers. Even though the company grew‚ the airline began to grow in the direction of the Southwest Airlines model‚ to become the first European provider of low cost and no frills airline. Ryan airs strategy was born form its objective of maintaining “its position as Europes leading low cost airline‚ operating frequent point to point short haul flights‚ mainly out of regional and secondary airports […] designed to stimulate demand‚ particularly from budget conscious leisure
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21 countries with applied low cost as their core business. In addition‚ efficient and maintaining a simple aircraft fleet and a route network based on low-cost airports. Besides that‚ objective of AirAsia Berhad operates scheduled domestic‚ regional and international flights to over 400 destinations spanning 25 countries (academia.edu‚ 2013). AirAsia Berhad carries 70 million passengers a year‚ within six years starting from 2014. In addition‚ turn the low-cost carrier terminal at the Kuala Lumpur
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Analysis for Ryanair to Enter China Submitted in part fulfilment of the Master September 2010 STRATEGIC BUSINESS ANALYSIS (ULMS 719) University of Liverpool Management School 17 September 2010 Abstract Ryanair‚ the leader of low-fare carriers in Europe‚ will expand its business throughout the world. This report discusses the strategies which Ryanair entre the Chinese market. Through PESTEL analysis and SWOT analysis to have sophisticated understandings of the Chinese market situation
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