CERTIFICATE This is to certify that the project work “ANALYSIS OF KINGFISHER AIRLINES” is a bonafide record of work done by Mr. Debasis Patra under my guidance in partial fulfillment of the requirements for the programme in PGDM in Aviation. Prof. S. N. Mishra Head PGDM- Aviation Management ACKNOWLEDGEMENT I take immense pleasure in thanking Prof. S. N. Mishra‚ Head (Aviation Management) for having permitted me to carry out this project work. Finally‚ yet importantly
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Asia was named the World’s Best Low Cost Airline in the annual World Airline Survey by Styrax for five consecutive years in 2009‚ 2010‚ 2011‚ 2012 and 2013 and has been ranked Top 5 among the most recognized and admired airlines in the Asia Pacific Top 1000 Brands 2008. With a route network that spans through to over 20 countries‚ Acrasia continues to pave the way for low-cost aviation through our innovative solutions‚ efficient processes. AirAsia is set to take low-cost flying to an all new high with
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brought to the table during the negotiations were: job protection‚ wages‚ working conditions and pension changes. Air Canada was planning to launch a low-cost carrier using lower paid new hires. This alarmed the current workers and resulted in job insecurity. The employees felt that this “discounted carrier” could potentially convert into a mainline carrier over time‚ which will jeopardize their
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and undermining the profits of the established businesses. In the world today‚ the airline industry is so saturated that there is hardly space for a newcomer to enter the market. The biggest for this is the cost of entry. The airline industry is one of the most expensive industries‚ due to the cost of buying and leasing aircrafts‚ safety and security measures‚ customer service and manpower. Other barriers to entry which will recess new comers into the airline industry include Government restrictions
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Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. The corporate culture at Southwest Airlines can be defined within three areas including‚ core value‚ management style‚ and compensation. Southwest Airlines organization structure incorporated several areas but I was impressed with these three the most. Southwest Airlines had two core values‚ which emphasized on LUV and fun. Not only was LUV the company’s signature symbol
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Introduction • Case: SkyWest‚ Inc. and the Regional Airline Industry in 2009 • SkyWest INC is a regional airline that operates on contracts with other major airlines connecting smaller hubs to the main location. This relationship with the major airlines has given SkyWest a great advantage to become a profitable company. Sky west has excelled and has been awarded "Regional Airline Company of the Year”‚ and “Number One on Time Airline”. This has help SkyWest acquire more contracts and now they have
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leads to the appearance of many low cost carriers which focus on popular class. This had made huge changes in the original service and pricing strategy. Easyjet is one of the most successful low-fare airlines in the World‚ which has a noticeable measure of pricing it product. “Price” is one of the “four Ps” in marketing mix but its role is different from the other Ps: “promotion”‚ “product” and “place”. By studying about the comparison between a low cost carrier and a normal one‚ which head to
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get more reliable‚ dynamic feedbacks. 3. Business mission Turkish airlines describes its mission to become the preferred leading European air carrier with a global network of coverage thanks to its strict compliance with flight safety‚ reliability‚ product line‚ service quality and competitiveness‚ whilst maintaining its identity as the flag carrier of the Republic of Turkey in the civil air transportation industry. In order to be the leader first priority goes to constant growth where they
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In its’ penetration of the aviation industry in 1985‚ Ryanair adopted a two prong strategy of focusing intently on providing first rate customer service and charging a simple‚ single fare for a ticket with no restrictions. This generic strategy was in contrast with British Airways and Aer Lingus which focused on providing a wide variety in its’ choice of ticket offerings to cater to the different market segments and in diversifying its business to derive more sources of revenue. Ryanair’s
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competition has to offer that will attract customers? Leisure travellers‚ who constitute two thirds of most airline markets chose flights based on price‚ therefore are very fickle (Lawton 2002‚ p.36-37). This shows the importance for airlines to keep costs down and to innovate to set themselves apart. Domestic air travel in Australia has proven to be an indispensible tool for businessmen and holidaymakers across the country. Until the entrance of Virgin Blue in the Australian airline market‚ the duopoly
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