Finally‚ THY has the best landing slots (in Istanbul & Ankara) and it is the only Turkey based international carrier. Unfortunately‚ THY has some weaknesses such as; acting like a legacy airline‚ but does not qualifying as one . Furthermore‚ THY is not a name brand. Thirdly‚ there are no strategic partnerships (high point cost per redeemed flight) (weak frequent flyer program with high costs). Also there are lack of customer orientation and lack of service culture . Finally‚ its fleet size is small
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Jet Blue Airways; Managing Growth 1. Jet Blue´s Business- level strategy; value and cost drivers Jet Blue uses to create and maintain ist competitive position Founded by the discount airline veteran David Neeleman in 2000‚ JetBlue Airways has quickly become one of the largest discount airlines in the United States. Starting primarily by serving the East Coast‚ the airline has since expanded throughout the country and entered the international market. The reasons for its early success are
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Problem recognition 4.2. Information search 4.3. Evaluation of alternatives 4.4. Purchase decisions 4.5. Postpurchase decisions 5.0. Conclusion 6.0. Bibliography 1.0. Introduction AIRASIA: AirAsia is a Malaysian company‚ that introduced the Low Cost Carrier service to the domestic market and eventually the asian region. Currently AirAsia is the leader in this market segment. Before it becomes the AirAsia that we all know today‚ AirAsia was a poorly performed company owned by a government-link company
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PRESS RELEASE Flying with VietJetAir now includes hotel offers with Agoda (Ho Chi Minh City‚ January 5‚ 2013) – Besides offering the best possible deals for air travel‚ Vietnam’s largest low-cost carrier VietJetAir has launched a hotel booking service in corporation with the worldwide hotel reservation group Agoda‚ which means customers can enjoy even more incredible discounts on upcoming holidays or business trips when purchasing a ticket online. By booking a hotel room on www.vietjetair
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Waterford to London‚ into one of the Europe’s largest carriers. The company expanded and within 4 years it had 350 employees‚ 14 aircraft‚ and carried 600‚000 passengers a year. It is currently serving to 26 European Countries with 148 destinations. It operates on 794 different routes daily serving by more than 1050 flights in a day. It has totally 169 aircrafts running for different routes with 5986number of employees working in it However‚ Ryanair’s costs rose drastically and it recorded losses of £20
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INTRODUCTIONS EasyJet was founded by Haji-Loannou in 1994. EasyJet‚ the company‚ is a low cost airline‚ looking to undercut traditional carriers that were already known and established in the industry. Originally‚ the company ran its operations absolutely on direct phone sales. In April 1998‚ EasyJet went online. It was a shaky start but one that would grow into a stable foundation. Since its launch‚ the site had taken more than 800‚000 bookings by March 2000. By September 2000‚ 85% of total
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..............8 Bibliography.............................................................................9 1. Introduction This report studies one of the largest low cost airlines in Great Britain and Europe – Ryanair. This company is a 20-year-old international air carrier based in Dublin (Ireland)‚ with 36 bases and 950+ low fare routes across 26 countries‚ connecting 151 destinations. The organisation
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Ryan air have developed a cost focus strategy‚ where it focuses on reducing cost to obtain a competitive advantage. The following discussion will show just how efficient the company has implemented this strategy. 2. Introduction In 1985 Ryanair was established by the Ryan family to provide travelers an airline service from Dublin to the United Kingdom. Ryainair ’s strategic model was built upon the successful Southwest Airline (based in Texas) which is to provide low costs and no frills. During
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non-stop cross country routes which were profitable. This caused operating costs to increase‚ narrowing the profit margins. During the mid 80 ’s‚ acquisition led to eight airlines capturing a disproportionate share of domestic traffic. Due to a recession and increasing fuel prices in the 90 ’s‚ bankruptcy and collapse were common to many carriers. As a direct result‚ new airlines were formed‚ and now position themselves as low fare‚ no frill airlines. As a culture‚ American consumers seem to follow
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References: Anonymous (2013)‚ Emirates and Air France-KLM declare war on costs. 2013. Flight Global [ONLINE] Available at: http://www.flightglobal.com/news/articles/emirates-and-air-france-klm-declare-war-on-costs-362466/. [Accessed on 7th May‚ 2014]. Anonymous‚ (2013)‚ Emirates tops airline service quality survey. 2013. Dubai Trade [ONLINE] Available at: http://www.dubaitrade.ae/ar/-/events/details/104
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