MATERIAL CULTURE CAMPUS FASHION – CLOTHING: A CASE STUDY OF UNDERGRADUATE FEMALE STUDENTS IN THE UNIVERSITY OF GHANA BY ARCH 306 – ETHNOARCHAEOLOGY IN WEST AFRICA DEPARTMENT OF ARCHAEOLOGY UNIVERSITY OF GHANA LEGON CONTENTS 1. INTRODUCTION 1. BACKGROUND STATEMENT 2. OBJECTIVES OF THE STUDY 3. HYPOTHESIS 2. LITERATURE REVIEW 3. METHODOLOGY 1. STUDY AREA 2. POPULATION AND SAMPLE 3. INSTRUMENT FOR DATA COLLECTION
Premium Shorts Jeans Trousers
customers who were looking for clothing that could withstand the strain of the work that they undertook. By the 1870’s‚ the pants were being produced out of denim‚ after finding it to be a very durable material. (www.levistrauss.com‚ 14/9/05) Lee Jeans was founded by Henry David Lee who opened up a factory in Kansas City that produced an apparel line that included overalls‚ work jackets and blue denim pants. (www.leejeans.com.au‚ 16/9/05) Lee originally began production as a work wear apparel producer
Premium Advertising Jeans Brand
Sept. 2009). From 2002to 2007 the jeans market grew 28%; growth is expected to be 18% from 2007 to 2012‚ just a little faster than inflation (“Jeans” Mar. 2008). The same report believes that the growth in 2002 to2007 was “above trend” while the growth expected between 2007 and 2012 is more “normal”. Premium denim sales rose 24% for women and 45% for men. Sales in 2007 for the jeans market was $16.7 billion‚ while the projected sales for 2012 is $19.7 billion (“Jeans” Mar. 2008). -------------------------------------------------
Premium Marketing Levi Strauss & Co. Jeans
Levis jeans anymore if I knew that there were such low price Levis jeans around. It degrades the brand to the eyes of the higher end customers. 2. What do you think Levi’s image is among the following? What are the marketing implications of your response? a. Tween girls (aged 10 to 12) (I don’t think they will necessarily have a strong opinion‚ at this age jeans are jeans) b. Tween boys (aged 10 to 12) (I don’t think they will necessarily have a strong opinion‚ at this age jeans are jeans) c
Premium Brand Levi Strauss & Co. Graphic design
Pair™” Jeans (A) In 1995‚ women’s jeans was a $2 billion fashion category in the US and growing fast. Levi-Strauss was the market leader‚ but its traditional dominant position was under heavy attack. Standard Levi’s women’s jeans‚ sold in 51 size combinations (waist and inseam)‚ had been the industry leading product for decades‚ but “fashion” was now taking over the category. Market research showed that only 24 percent of women were “fully satisfied” with their purchase of standard jeans at about
Premium Business school Retailing Harvard Business School
advertising strategies to compensate for this change. Alternative choices to Denim as well contributed to this loss. By 2008 Levi’s had decided to re-launch their original jean the 501 on a global scale. They created one fit that will be sold in over 110 different countries. Levi’s attempted to portray the rebel filled spirit of their jeans in a relevant and contemporary way. They used tactics that involved the use of TV ads‚ digital campaigns (internet)‚ Print ads‚ viral videos and in-store promotions
Premium Jeans Advertising Levi Strauss & Co.
it is not warm outside. False 2. Conditional: If a pair of pants are made of denim‚ then they are jeans. Converse: If a pair of pants are jeans‚ then they are made of denim. True Inverse: If a pair of pants are not made of denim‚ then they are not jeans. True Contrapositive: If a pair of pants are not jeans‚ then they are not made of denim. True Biconditional: A pair of pants are jeans if and only if they are made of denim. 3. Conditional: If a piece of furniture is a table‚ it has a flat
Premium Jeans Trousers Shorts
Product Overview Product ID Segment Product_Type Pepe Jeans BOYS Denim Style No. Family Collection Size Range Fabric 5443 Cotton Twill Denim 14 oz. Finish PJL 8-2209 CASUAL WEAR CROSS WAY 28‚30‚32‚34‚36 Rinsed wash Season/Year Brand Gen Art Name Sample Size Status SUMMER 2008 PEPE Jeans CROSS WAY SIMPLE 34 Buyer PJL Sourcing Designer Tech Designer Bombay Rayon Vikram VAIBHAV DESCRIPTION 5 Pocket Jeans in 14 oz. denim with stitched detail on rear pockets and rinsed wash Created Date 22/02/2008
Premium Jeans Cotton American films
Levi Strauss & Co. is a flourishing business. Since the early days‚ it has been a leader in the garment industry. The original and most famous Levi Strauss product is blue jeans. Jeans have become desirable and even fashionable clothing for not only miners‚ farmers‚ and cowboys‚ but also for movie stars‚ executives‚ women‚ children‚ and teenagers from all over the world. Throughout its history‚ however‚ the company has researched and developed a number of other products. The company now markets a
Premium Jeans Trousers Levi Strauss & Co.
Levi’s Case: Personal Pair Levi should go forward with the proposal to do mass customization. With denim sales growing at 10%‚ 75% of women dissatisfied with their jean fit and the advancement in information communication technology‚ the market is very favorable for Levi’s Personal Pair proposal. Also Levi is stuck in a limbo between high-volume low-cost market and premium products market. The proposal would reduce inventory and distribution cost while providing customers with a differentiated
Premium Marketing Jeans Brand