years later‚ the problem miners had with finding sturdy pants was brought to Levi ’s attention. This is what ultimately led Strauss to ease out of selling dry-goods and focus on designing the first pair of denim high-wasted overalls‚ later known as jeans. In 1873‚ Levi Strauss used his money from his already successful dry-goods business to fund‚ and patent‚ tailor Jacob Davis ’s idea of placing metal rivets at the points of strain on the pants; thus‚ Levi ’s brand was born. Such a simple innovative
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Contact Supplier Shunde Junzirui Garment Factory Contact Details China (Mainland) Business Type: Manufacturer No of Employees: 51 - 100 People Management Certification: HACCP; [pic] [pic] [pic]Compare Lady fashion skinny denim jean‚tie washing‚crinkle jeans Min. Order: 500 Pieces FOB Price: US $9-13 / Piece Payment Terms: L/C‚T/T Supply Ability: 150‚000 Piece/Pieces per Month Offline Contact Supplier Guangzhou Huang Weixiang Textile And Garment Co.‚ Ltd. Contact Details China (Mainland)
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PAGE Introduction 3 Findings 4-6 Conclusion 7 Recomendation 8 References 9 INTRODUCTION What is your choice for blue jeans? The answer is LEVIS. The inventor of the American garment the blue jeans were born in Buttenheim‚ Bavaria on February 29‚ 1829‚ name is Levi Strauss. Levi Strauss emigrated to San Francisco at the end of January 1853 and he became an American citizen. He started his business with wholesale
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after it has originally been made. One may say the design and fashion of clothing has barely changed at all. For example‚ in the 1940s‚ jeans that were broad at the end were considered to be bell bottom jeans‚ mainly because they resembled the shape of a bell. Over the years‚ the name was changed from bell bottoms‚ to wide legged jeans‚ and is now called boot cut jeans. The only thing changed about them was the name. Films and the television shows are a great source of fashions and quick changes in
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attract a lot of fashion people to buy. The Bicentennial in the mid 1970s created a large demand for American goods and American Culture. During the mid-1980’s jeans grew because of the changing trends or Japanese adolescence. Casual wear and leisure time became more popular during this time period. The Decade after this the market for jeans shrunk. Levi Strauss moved into Japan in 1991 Japan was already a competitive market with brands like Edwin‚ Big John‚ Bobson‚ Wrangler and Lee already there
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SWOT Analysis – Levi Strauss Strengths. Levis’ are the original‚ authentic jean. They were a hit with baby boomers decades ago when they were in their teenager years. Another is that they stood for something beyond profit. The family took pride in providing quality products‚ personal service‚ and fair treatment. The family name and tradition was associated with respect for people—customers‚ employees‚ and the community. Weaknesses. The company began to rapidly lose market share to newer‚
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highlight the case of Levi’s Type One Jeans BACKGROUND: Levi’s is one of largest denim jeans company in the world with product lines Levi’s‚ Dockers and Levi Strauss Signature brand. It enjoyed monopoly in the jean wear market for almost a century – 1853 to 1960s until new product lines from Wrangler‚ Lee‚ Gucci‚ Diesel and many more started taking over Levi’s share in the market and posing a threat to the comfortable fitting‚ long lasting‚ casual wear blue jeans. By early 1990s‚ Levi’s was struggling
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Co. (LS&CO) Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its Levi’s brand of denim jeans. It was founded in 1853 when Levi Strauss came from Bavaria‚ Germany to San Francisco‚ California to open a west coast branch of his brothers’ New York dry goods business. Although the company began producing denim overalls in the 1870s‚ modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee ownership and a public stock
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The case of Levi Strauss (1) Who doesn’t know Levi’s‚ the American blue jeans icon known all over the world? Today‚ Levi’s is one of the world’s largest brand-name companies in the blue jeans and casual pants markets. Its products are sold under the Levi’s‚ Dockers and Levi Strauss Signature brands. While Levi’s conveys an image of quality and innovation‚ the brand is mostly recognized for its status as the original pioneer brand among international customers. With sales in more than 100
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Jeaning in America • Though jeans are widely popular among everyone • Students to non-students and equally widespread among older age groups. • So thinking about jeans is as good a way as any to begin a book on popular culture. • Jeans are a supremely functional garment‚ comfortable‚ tough‚ sometimes cheap‚ and requiring “low maintenance” • The functionality of jeans is the precondition of their popularity‚ but does not explain it. • In particular‚ it does not explain
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