1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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Loyalty What is loyalty? Loyalty is a feeling or attitude of devoted attachment and affection. Loyalty is related to many other terms such: as Love‚ friendships‚ family relationship and many others. It is mostly of the time the basic of these other concept. Loyalty is only way to keep the people you love out of danger. For instance: if one of them going in a fight I will honestly‚ calm he/her down before‚ something bad happen. It is to be with a friend in good times and bad‚ time. Without the
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Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi
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Brand Loyalty In marketing‚ brand loyalty refers to a typical consumer behavior in which s/he repurchases a brand’s product with a certain level of commitment and can be seen as a repeated buying of a particular product/service or behaviors like advocating the use in the general public or people they know. Nevertheless‚ brand loyalty does not only entail repurchasing. Repurchase may be the result of several other variables like absence of good alternatives‚ situational constraints‚ or simply
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The Betrayal That Led to the Downfall of A Dream In Death of a Salesman‚ Arthur Miller utilizes the theme of betrayal as a way to draw a parallel to the downfall of how the Loman family perceives “The American Dream”. Willy Loman believes in “The American Dream” and is constantly striving to live by it. Willy is a very insecure salesman who is unable to provide financial support for his family. He imagines that “The American Dream” stands on the pillars of being well liked and aesthetically appealing
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Betrayal in the play ultimately leads to the downfall of many main characters; weather it be betrayal of companions or of their original ideals and morals. If we take the example of Enobarbus’ case‚ his decline from the strict Roman ethics into the looser morals that symbolise more Egyptian ideals‚ leads him to betray his general and friend‚ Antony. Enobarbus then goes onto to die of the guilt and broken heartedness he experiences as a result of his treachery towards Antony and his own moral compass
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BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating that brand loyalty can
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The Jealousy of Othello and the Motives of Iago in William Shakespeare’s Othello The Orthodox interpretation of Shakespeare’s Othello is built on two assumptions; that Othello is not a jealous man and that Iago has no motives. Although there are many examples of these opinions within the play‚ I believe there is much more evidence which contradict these two statements‚ which allow me to conclude that Othello is in fact a jealous man and that Iago does have motives. As the play progresses the
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would any father. He feels betrayed not only by Desdemona but by Othello as well. It is a humiliating experiels as if he has lost his property to Othello‚ fathers of that time period had more control over their daughters. He is convinced that Desdemona only would marry Othello if the Moor had cast a spell on her using dark magic. He is motivated to protect his daug and his signature line of the play is his last‚ a warning to Othello‚ “Look to her‚ Moor‚ if thou hast eyes to see. She has deceived
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OTHELLO In the play Othello‚ the character of Othello has certain traits‚ which make him seem naive and unsophisticated‚ compared to many other people. This is why Iago‚ is able to manipulate him so easily. Iago told Roderigo‚ "O‚sir‚ content you. I follow him to serve my turn upon him "(I‚ i lines 38-9). Iago is saying‚ he only follows Othello to a point‚ and upon reaching it he will not follow him any longer. This is the first sign of how deceitful Iago will be. Iago has his own evil agenda
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