main factors that determine the level of customer loyalty towards Maxis. A critical issue for the continued success of a firm is its capability to retain its current customers and make them loyal to its brands (Dekimpe et al.‚ 1997). Customer loyalty is vital to a company as disloyal customers can amount to millions of lost revenue and profit. Studies were also conducted in the financial services industry show that increasing customer loyalty by 5 percent could lead to 25-75 percent profit growth
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Throughout the novel “To Kill a Mockingbird”‚ Harper Lee presented many examples to the reader regarding honour and loyalty. Harper developed the traits of honour and loyalty through her portrayal of the characters; Atticus Finch‚ Arthur “Boo” Radley‚ and Calpurnia. Atticus Finch was a distinguished symbol of honour and loyalty. He was a man who honoured his well-kept reputation in the town of Macomb and stayed loyal to the people close to him. One example of Atticus’ honourable character was
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ability to function is on the line. The character named Antigone shows her bravery and loyalty by staying true to her words. Antigone defies the law to not bury Polyneices. Antigone gets herself and her sister‚ Ismene‚ into trouble with Creon. Ismene didn’t like the idea of defining the decree Creon put out and left Antigone alone. Antigone is willing to go against a king to do what’s right that shows loyalty to her family and shows she will give life for the greater good. Antigone with or with
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What does loyalty mean? The Merriam-Webster dictionary defines loyal as “having or showing complete and constant support for someone or something” and loyalty as “the quality or state of being loyal”. I agree with that statement. When I think of the word loyalty the first thing that that comes to mind is complete trust‚ openness‚ transparency and being there for one another. Today I am going to talk about loyalty in a relationship‚ specifically loyalty between a husband and wife. I also interviewed
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to succeed‚ loyalty is most important. It is an essence of being there for someone‚ respecting that specific individual‚ obeying his or her rules and showing support to them. It‚ however‚ does not have to be a person necessarily; it can be an institution or an organization. Loyalty‚ therefore‚ also exists among criminal organizations such as the Mafia. But what is the mafia? A mafia is a group of men who are small time criminals operating in an organized community (Walsh‚ 2010). Loyalty is not what
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Brand Equity to Customer Loyalty An examination of brand equity leading to customer loyalty in the clothing industry using the Loyalty Ladder model. Abstract Purpose - The aim of this paper is to examine if there is a correlation between brand equity and brand loyalty. The author will research the sources of brand equity for three international clothing companies: Abercrombie & Fitch‚ Marks & Spencer‚ H&M and apply each company to the Loyalty Ladder. Methodology – Secondary literature
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Brand loyalty is developed when the product fits the personality or the self image of the consumer‚ or when the brand offers the satisfaction or benefits the consumer is seeking and as stated before there are 2 kinds of approaches to brand loyalty. Cognitive brand loyalty can be defined as when a consumer is committed and involved when purchasing a product. Study by J. Walter Thompson‚ a large advertising agency‚ “brand loyalty can be found highest when consumers are personally involved with the
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Pl card services offers loyalty card services to businesses of all sizes..Loyalty cards is a form of identification when dealing with a retailer and your entitled to either a discount on the current purchase or an allotment of points that can be used for future purchases which brings the customer back again. Hence‚ is a new innovation in Nigeria though it’s been existing in other countries like UK‚ USA etc. therefore PL card services have seen the need to providing these services that will meet the
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definition‚ loyalty is faithfulness‚ devotion‚ or dedication to someone or something. Loyalty is one of the essential attributes a person must have and must demand of others. People often have conflicting loyalties‚ and there are no guidelines that help them to decide to what or whom they should be loyal. In A Tale of Two Cities‚ Charles Dickens illustrates how loyalty can ennoble someone or make them foolish. Titled “golden thread” in A Tale of Two Cities‚ Lucie Manette symbolized loyalty. Lucie’s
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without misrepresenting it. The friendship is based on confidence and spirit of sacrifice. I think nobody could live without friends‚ no matter how rich or how intelligent you are. Friendship is the most important term to keep peace on Earth. Without it nobody could live happily on the planet. In our days‚ very often there is a negative form of friendship manifestation‚ and I think that teen-agers from all over the world have a different opinion about friendship. A real friend always is next
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