“Once upon a time” is a poem written by Gabriel Okara‚ a Nigerian poet. The Title is an interesting choice because‚ before a line of the poem is read‚ it links the poem to childish stories‚ fairy tales‚ that finish in a “happily ever after”‚ but there is always an obstacle‚ or you may call it a “bad guy”. Okara starts of the poem with “Once upon a time” which shows how far it is into the past but it has not been forgotten. The poem starts off as being portrayed as a negative tirade. Okara uses
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the origin of the phrase “once in a blue moon” and what a blue moon actually is. “Once in a blue moon” today means “very rarely‚” though it used to mean something that was absurd‚ right along the lines of “when pigs fly.” The first known recorded use of a form of the phrase is in an anti-clerical pamphlet published in 1528 by William Roy and Jeremy Barlowe. In a conversation between two characters‚ one says‚ “Yf they say the mone is blewe/We must believe that it is true.” It appears to be a
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universally accepted concept that the Customer is the King. In recent years‚ the competition for customers has led many companies in the retail industry to implement a customer rewards program and provide significant incentives that deliver value well beyond reward points. Xpress Mart can continue moving towards its vision to become the most dominant player in the retail industry by implementing a customer rewards program through offering loyalty cards to customers of Xpress Mart. Therefore
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so-called brand loyalty. This paper will explore the ways companies go about in creating this brand loyalty and it will investigate the circumstances and effects that come with it. It will start of by thoroughly explaining what brand loyalty exactly is. After that an overview of key success factors stimulating brand loyalty will be given and we will have a look at how these factors are influenced by different conditions. Examples will be provided. The relationships between brand loyalty and brand commitment
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Designing a Customer loyalty program: Customers’ expectations are increasing. Today’s customers want service‚ products that meet their needs‚ value for money and added benefits. In response to this‚ retailers are stepping up. Their promotional activity to the extent that sales and special offers have become everyday affairs‚ rather than end of season stock clearances. As a result margins are being eroded to dangerously low levels. Some retailers like Pantaloon have introduced card-based collector
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Sciences (IJFPSS) ISSN:2231-9484 IJFPSS‚ Vol 3‚ No.4‚ pp. 63-70 ‚Dec ‚ 2013 DOI:10.14331/ijfpss.2013.330037 http://dx.doi.org/10.14331/ijfpss.2013.330037 S. Khani The Relationship of Appliance Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty and Brand Equity in the Mobile Phone Industry Sajad Khani*1‚ Seyyed Mahdi Imanikhah2‚ Hamed Gheysari3‚ Seyyed Saadat Kamali4‚ Tahereh Ghorbanzadeh5 1 Faculty of Management‚ Allameh Tabatabaei University‚ Tehran‚ Iran 2 Faculty of Management‚ Payam-e-Noor
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Loyalty is applicable for the social class to which most of Confucius’ students held by‚ and still do throughout history because the most important way for an aspiring young scholar to become an important official was to enter a ruler’s civil service through loyalty‚ loyalty is identical to filial piety‚ and loyalty defines one’s moral commitments as being honest and reliable to one’s surrounding social‚ cultural‚ and historical community as a whole. In later ages‚ emphasis of loyalty was often
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of Peace about accusations that his father burned Harris’ barn. Whether if it’s true or not‚ William Faulkner‚ the writer of “Barn Burning” highlights the theme about loyalty with dialogue between Colonel Sartoris and his father. This approach increases tension between Colonel Sartoris and his father because Colonel Sartoris’ loyalty is tested since he knows his father is guilty. During the accusations‚ the Justice of Peace puts his interest on integrating the ten year old boy‚ since children are
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The notion of family loyalty is displayed throughout the film as a driving force to override corruption‚ the workers on the waterfront can be considered a family as their struggle from corruption forces them to on each other for survival. The loyalty between the shore men’s families grips Edie as her Brother Joey’s murder increases her family loyalty to find his killer‚ but also Johnny Friendly’s power over the shoremen workers makes sure that their loyalty towards him is kept sacred so his corruption
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most compelling.” To what extent do you agree with this statement? Respond to this question with close reference to one or more text(s) you have studied. The Heke family that feature in the ground-breaking New Zealand film from 1994‚ ‘Once were warriors’ directed by Lee Tamahori are clearly a family living on the margins of society. They live in a state house next to a busy and noisy motorway in South Auckland‚ New Zealand. Their story is undoubtedly a compelling one: an abusive husband
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