LOYALTY “I would die for you.” says boyfriend to the girlfriend.These four words are of great importance in regards to loyalty.What is loyalty?What does a person mean by saying I am loyal to you? This essay critically examines/discusses/traces the topic “loyalty.” When we look up to the dictionary to find out what loyalty means‚what we come across is some kind of definition like the state or quality of being loyal;faithfulness to commitments or obligations.But still this definitinion sort of
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1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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ACKNOWLEDGEMENT Through this acknowledgment‚ we would like to express our sincere gratitude to all those people who have been associated with this research assignment and have helped us with it and made it a worthwhile experience. Firstly‚ we express our heartily thanks to Prof.KingshukBhadury who gave us this opportunity to learn the different aspects of Services Marketing in a practical approach and guided us and gave us valuable suggestions regarding the project. We would also like to extend
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Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi
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Loyalty in The Odyssey Loyalty is defined in the Webster’s dictionary as faithfulness or devotion to a person‚ a cause or a duty. Through this definition‚ it can be expressed that loyalty is a major theme in Homer’s epic‚ "The Odyssey". The author presents four mayor illustrations of loyalty‚ which are given by Penelope‚ Telemachus‚ Eumaeus and Philoetius and Odysseus. Penelope is Odysseus faithful wife who not only doesn’t re-marry but also keeps hope that Odysseus is still alive and will
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White Paper CRM vs. Loyalty Programs: Best Friends or Arch Rivals? CRM vs. Loyalty Best Friends or Arch Rivals? A sk business owners what keeps them up at night and most will say driving revenue‚ increasing profitability‚ staying ahead of the competition‚ and retaining customers. For the past year and a half‚ companies in a variety of industries— most notably those involved in the financial services‚ telecommunications‚ travel and tourism industries—have looked to large customer relationship
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content and context of the text. DOES THIS TEXT SUCCEED IN REACHING THE RESPONDER? HOW DO THESE IDEAS CONTRIBUTE OR DETRACT FROM THIS SUCCESS? Hamlet and Loyalty Loyalty is a considerable thematic concern of Shakespeare throughout the revenge tragedy‚ Hamlet. In essence‚ significant human relationships develop based on trust and acts of loyalty towards one another. Shakespeare suggests that acts of trust‚ faith‚ devotion‚ fidelity and reliability are essential in maintaining such relationships
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The True Blood Found in an Epic Hero Thesis: In his epic conquest to achieve recognition‚ Beowulf exhibits loyalty through many Christ-like acts like defeating three vile and desolate monsters‚ and eventually returning glory to his father. Beowulf has many admirable characteristics that portray what is found in the Christian religion. What makes his personality so adhesive is not only the desire he has for fame‚ but also the actions and responsibilities that he obtains. Besides doing this
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as ‘indirect rule’”‚ as stated in Document D. They also set up a system of taxes. Document E reveals that a white man came to speak to Kenyans: “He sat in our midst and told us of the king of the Pink Cheeks‚ who was a great king and lived in a land over the seas.” The Kenyan peoples did not know of the ‘great king’ and his apparent ownership of them and their land. Document F informs us that “most Africans wound up accepting authority of the colonial state.” Many Africans who inhabited Kenya were
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1.0 Introduction The term “customer loyalty” is indisputably one of the most widely studied subjects by researchers in the world‚ intensively evolving over the years. According to past reviews‚ loyalty has been defined as a repeat purchase that is a result of a preference‚ attitude or market share. However‚ according to Uncles‚ Dowling and Hammond’s (2003) review of literature‚ there is no universally agreed definition (Jacoby and Chestnut‚ 1978; Dick and Basu‚ 1994; Oliver‚ 1999). Therefore‚
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