2 2.1 Macro Industry Overview 3 2.2 Micro Industry Overview 4 3. Business Overview 5 3.1 Product Offerings 6 3.2 Service Offerings 7 4. Market Research 7 4.1 Customers 7 4.2 Competition 10 5. Marketing Plan 12 5.1 Marketing Strategy 12 5.2 Pricing 12 5.3 Advertising and Promotion
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MBA SEMESTER 1 – MANAGEMENT SKILLS AND ENTREPRENEURSHIP FEBRUARY 2012 – MAY 2012 SEMESTER CONTENTS EXECUTIVE SUMMARY 4 GENERAL BUSINESS DESCRIPTION 5 Fig: Showing the logo for the company Healthy Nation 5 Fig: Showing the products and services offered in Healthy Nation 6 Fig: Showing the management structure of Healthy Nation 7 BUSINESS OPPORTUNITIES 7 Fig: Showing the injuries in India due to alcohol consumption. 8 Fig: Showing the distribution of Indian population by age
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decisions. * To refresh the world. * To inspire moments of optimism and happiness. * To create value and make a difference. 2.4 Vision Statement Our vision serves as the framework for our roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable‚ quality growth. * People: Be a great place to work where people are inspired to be the best they can be. * Partners: Nurture a winning network of customers
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K0LEJ TUNKU ABDUL RAHMAN DIPLOMA IN BUSINESS STUDIES ABDM 3313 ENTREPRENEURSHIP 2DBF‚ 2DBU‚ 2DEM‚ 2DFI‚ 2DHR‚ 2DIN‚ 2DLM‚ 2DMK & 2DRM (Semester 3) SEMESTER 6 2012/2013 WRITTEN ASSIGNMENT Assignment Requirements A) Topic of presentation This is the sole coursework for this module and is weighted at 40% of the entire course. It is a Group assignment‚ 60 marks is allotted for the individual component
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Business Plan Practice –Event Planning NAME MGT/465 June 27‚ 2011 Instructor Business Plan Practice Company Summary Events is a start-up company that provides wedding‚ civil marriage‚ baby shower‚ birthday party‚ anniversary parties and consulting services for brides‚ grooms‚ parents-to-be and long standing married couples. As experienced professional consultants‚ our expertises to create stress free memorable events for our customers. This allows our clients to relax
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Buying a House and Moving into the House Project Risk Management Plan Angel Wallace Project Manager October 21‚ 2012 Table of Contents Risk Management Plan for Buying a House and Moving into the House 1 Executive Summary 3 Introduction 4 Project Description 5 Project Sizing 6 Stakeholder Analysis 8 Risk Breakdown Structure 9 Probability – Impact Matrix 10 Risk Register 13 Risk Reviews and Reporting 15 Conclusions and Recommendations 15 References 17 List of Figures
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Executive Summary Introduction: Shore Good Bakery (SGB) is a new bakery and coffee retail establishment that is located on the boardwalk of the Jersey Shore. SGB plans to catch the interest of a regular loyal customer base with its wide variety of baked goods and coffee. The company also plans to build a strong market considering there is only one other café on the boardwalk and is fairly new as well. SGB main goal is to offer its product at a competitive price to meet the demand of the middle-to
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SERVICE BUSINESS PLAN SUMMARY Cofield Cleaning Service is a start-up business that provides cleaning services for residential homes. Primary services include floor‚ window‚ and bathroom care. The business is seeking $5‚900 for equipment‚ supplies‚ and advertising. The name and address of the business is: Cofield’s Cleaning Service 600 Hunterdale Road Franklin‚ VA 23851 Phone: 757-304-9401 Fax: 757-304-9401 Email: sonmorton@gmail.com The name and address of the business owner is:
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best interests. The Business Registration details Business name: Urban Projections Pty Ltd Trading name(s): As above. Date registered: 20 May 2010 Location(s) registered: Queensland‚ Australia. Business structure: Company ABN: 94 818 725 687 ACN: 818 725 687 GST: GST Registered Domain names: www.urbanprojections.com.au Licences & permits: QBSA – 025 187 895 AIBS - 120 585 987 2 Business premises Business location: As the basis of our business would be providing services
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Contents Foreword 2 Mission statement 2 Vision statement 3 Strategy statement 3 Internal analysis 8 Corporate structure 8 Key figures on Continental AG 9 Major products and services 9 External analysis - PEST(LE) analysis 10 Demographic segment: 10 Sociocultural segments 10 Political/Legal segment 10 Technological 11 Economical segment 11 Global segment 11 Industry analysis – Porter’s Five forces 11 SWOT analysis 12 Strength 12 Weaknesses 14 Opportunities 15 Threats 17 SWOT Chart 18 Conclusion 20
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