Bradford School of Management Strategic Marketing Plan for InterviewBay Balaji Bangalore Varadarajan UB No. 08013436 UB No. 08013436 Page 1 of 84 Statement of Authenticity I have read the university regulations regarding plagiarism and certify that this project is my own work and does not contain any unacknowledged work from any other sources WORD COUNT: 14591 UB No. 08013436 Page 2 of 84 ABSTRACT • This is a real-time project done for InterviewBay‚ a start-up venture specializing in
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Business Plan Aussie-One Travel Agency Table of Contents EXECUTIVE SUMMARY 5 HISTORY AND POSITION TO DATE 7 MARKET RESEARCH 10 BUSINESS STRATEGY 14 OPERATIONS 15 FORECASTING 16 BUSINESS CONTROLS 19 APPENDIX 1: MARKET RESEARCH 22 APPENDIX 2: FINANCIAL FORECASTS 28 EXECUTIVE SUMMARY Description of the Company Aussie-One Travel Agency‚ Pty Ltd. provides travel-planning services for Australian adventure vacations to residents of the Greater Melbourne area. The service
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BUSINESS PLAN OUTLINE based on Anatomy of a Business Plan & Automate Your Business Plan The following document provide a suggested outline of the material to be included in your business plan. Your final plan may vary according to your specific needs or individual requirements of your lender or investor. I. COVER SHEET: Serves as the title page of your business plan. y y y y y Name‚ address‚ and phone number of the company. Name‚ title‚ address‚ phone number of owners/corporate officers
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itself directly in position to the industrial location and social activities of our target market. We believe that this is critical to our initial success and long-term growth. TABLE OF CONTENT: EXECUTIVE SUMMARY BUSINESS OVERVIEW PRODUCT & SERVICE COMPETITIVE COMPARISON COMMERCIAL VIABILITY MARKET ANALYSIS Strengths Weakness Opportunities Threats CURRENT MARKET SITUATION OBJECTIVES VISION MISSION KEYS TO SUCCESS SOCIAL VALUE
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Business Plan Enter your business name Enter your name Section 1: The Business Profile Description of My Business (Session 1): Describe your product or service. Targeted Market and Customers (Session 1): Describe your customer profile and why customers want or need your product or service. Growth Trends In This Business (Session 1): Is the market for your product or service growing or shrinking? Pricing Power (Session 1): Explain the unique qualities or circumstances concerning
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entertainments for clients‚ an onsite restaurant‚ and a full service day spa. III. Industry Analysis • Future Outlook Hotel and Resorts will be the center of resorts business in the Philippines. They will also have more guests‚ employees and branches that will maintain a profitable operation to continue the tradition of bringing Quality Family Luxury Vacation‚ at a reasonable cost‚ in a
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1. Executive summary Company Y is a technology-based business. Its target market is global and does not have a bias in age. Anyone with a keen interest in studies can register for the company’s services. It will also act as an integral service to students in learning institutions [6]. Its certificates will be issued by popular learning institutions in countries and/or the examination boards present in those countries. This will offer a competitive edge against competitors who do not have certification
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Customer Service – Loyalty Program It is important to create a program that is manageable and support the goals of 7-11. The Loyalty Program of 7-Eleven Hong Kong was “Stamp Collection”. The latest function was Sanrio 50th Crystal Charm Collection. (Swarovski) Step 1: 7-11 will examine who are your customers‚ they know there customers were want convenience service and most of them normally were young to middle age. These customers are easy to change their mind because of the trend and
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BUSINESS PLAN BLAKE & ASSOCIATES 5456 Universal Ave. Cleveland‚ OH 76891 October 17‚ 1992 Blake & Associates offers numerous consulting and advisory services to primarily smaller businesses. It will specialize in advice on business planning. Inasmuch as this is an example of the very document on which it hopes others will ask their advice‚ it should serve to effectively highlight the general approach . • EXECUTIVE SUMMARY • COMPANY • PRODUCTS AND SERVICES • MARKET
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Business Plan Executive Summary EADA Technologies (EADA) is an exciting start-up company in the newly emerging field of Personal Tracking Devices; respected industry analysts such as Ovum and ABI Research predict this will become a $22 billion market within the next five years. Products and Services EADA will develop and distribute miniaturized Personal Locator Devices (or Personal Tracking Devices). Initially‚ the manufacturing of our devices will be subcontracted‚ while we develop the supporting
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