ijcrb.webs.com MAY 2012 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 4‚ NO 1 THE RELATIONSHIP BETWEEN BRAND TRUST‚ CUSTOMER SATISFACTION AND CUSTOMER LOYALTY. (EVIDENCE FROM AUTOMOBILE SECTOR OF PAKISTAN) Talat Mahmood Kiyani (Corresponding Author) Assistant Professor Department of Management Sciences‚ COMSATS Institute of Information Technology Islamabad‚ Pakistan Mohammad Raza Ullah Khan Niazi Assistant Professor Department of Management Sciences‚ COMSATS Institute
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No. 8 24 January 2012 GLOBAL FLOWS OF FOREIGN DIRECT INVESTMENT EXCEEDING PRE-CRISIS LEVELS IN 2011‚ DESPITE TURMOIL IN THE GLOBAL ECONOMY HIGHLIGHTS Despite turmoil in the global economy‚ global foreign direct investment (FDI) inflows rose by 17 per cent in 2011‚ to US$1.5 trillion‚ surpassing their pre-crisis average‚ based on UNCTAD estimates (figure 1). Figure 1. Global FDI flows‚ average 2005 2007 and 2007 to 2011 (Billions of US dollars) 1 969 1 744 1 480 1 472 1 180 1 290 1 509 740
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the BHA Summit and beyond. Green Hotelier. Retrieved from http://www.greenhotelier.org/our-themes/community-communication-engagement/ihg-academy-at-the-bha-summit-and-beyond/ Hospitality Net. (2012‚ October 1). The IHG Academy Grows By Adding New Programs in the Americas. Hospitality Net. Retrieved from http://www.hospitalitynet.org/news/4057901.html The International Tibet Network. (2008). InterContinental: Out of Tibet. The International Tibet Network. Retrieved from https://tibetnetwork.org/IHG_OutOfTibet
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affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables. Research Design Research data were taken from a survey carried out on 720 customers from a Spanish supermarket chain. A stratified selection by simple affixing was used. Out of the entire sample‚ 180 were participants in the retailer frequent shopper program that was in force at that moment‚ 180 in the card program and 360 were not participant in any loyalty program
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Retail Loyalty Programs Loyalty Programs in retail : An overview What is a loyalty program ? Loyalty programs are the schemes designed with an intention to retain existing customers and attract new customers by rewarding a customer with both hard and soft benefits for his loyalty and patronage. Classification Loyalty programs (either on the shop delivery ’ or web based ’) can be classified either based on types of rewards and recognition tools used or the mechanism by which customers earn
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PANTALOON RETAIL (I)LIMITED [Year] LOYALTY PROGRAMME EFFECTIVENESS OF PANTALOONS LOYALTY PROGRAMME AKHILESH KUMAR MISHRA HOW EFFECTIVE IS THE PANTALOONS LOYALTY PROGRAMME? INTRODUCTION: Businesses are quickly learning that being the best is no longer enough. Every consumer demands the highest quality goods or services at the best prices‚ conveniently delivered to them through whatever means and at any time they choose. So the retailers have to do everything to meet those
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Case Study of Automobile Industry Research on General Motors Description of Automobile Industry: Automobile industry is the modern manufacturing industry including commercial vehicles (CVs)‚ cars‚ three-wheelers and two-wheelers segments. The automotive industry has been playing a leading role in spurring growth in economies throughout the world since the industrial revolution. It is a sector characterized by not only tremendous potential growth‚ but also very high profile trade disputes‚ and
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Accounting and GAAP recognition of revenue under SAB 101 and SAB 104 for supermarket customer loyalty cards and points issued on airlines frequent flyer programs. Customer loyalty programs and rewards programs are structured marketing efforts that reward customers who are loyal and regularly buy products and services from the same company. Customer loyalty programs and rewards programs are used to incentivize customers‚ build customers’ allegiance to the company’s brand and increase sales of the
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Nature of the Automobile Market 4 1.1 China: 4 1.2 India: 5 2 The Country Situation in India and China 7 2.1 China: 7 2.2 India: 8 3 The Type of FDI to Further Minimise Risks 10 4 Conclusion and Recommendations. 10 5 Bibliography 13 6 Appendices 17 6.1 List of Tables: 17 6.2 List of Figures: 22 List of Tables Table 1: Comparison of Key Economic Indicators in China and India 17 Table 2: China - Top 10 Manufacturers ’ ’ Sales Rank 17 Table 3: India - Turnover of Automobile Manufacturers
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the Chinese automobile industry in Egypt regarding how it mirrors on customer satisfaction‚ despite common believes China has been producing cars before the Koreans for almost over 50 years. The very first Chinese car was a poor copy of what European‚ American and Japanese manufacturers produce. It wasn’t designed with the anxiety of comfort‚ security nor style; it was more like wheeled boxes made of light steel‚ with a primitive petrol engine. After 20 years‚ Chinese automobile industry has finally
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