"Loyalty programs in telecom industry" Essays and Research Papers

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    Telecom

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    ................................................................................... 17 NEW GSM LICENSE HOLDERS ................................................................................................................................. 17 TELECOM INFRASTRUCTURE (TOWER) CONSOLIDATION................................................................................................ 18 VODAFONE ACQUISITION OF HUTCH

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    International Journal of Business and Social Science Vol. 3 No. 16 [Special Issue – August 2012] The Impact of Service Quality‚ Customer Satisfaction and Loyalty Programs on Customer’s Loyalty: Evidence from Banking Sector of Pakistan. Samraz Hafeez SZABIST Islamabad‚ Pakistan. Bakhtiar Muhammad Faculty Member SZABIST Islamabad‚ Pakistan Abstract Top organizations know that the road to success runs through their customers. Hence in today’s world‚ the companies who do not provide value to

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    1.1 INTRODUCTION TO THEORETICAL FRAMEWORK: “The first step in managing a loyalty-based business system is finding and acquiring the right customers.” FREDERICK F.REICHHELD Loyalty is an old-fashioned word traditionally used to describe fidelity and enthusiastic devotion to a country‚ a cause or an individual. More recently‚ it has been used in a business context‚ to describe a customer’s willingness to continue

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    TELECOM

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     Tawag ng Tanghalan‚Newscoop‚ Kwentong Kutsero and others. Some of these shows eventually went to television. DZBB was also the first to air several live coverage extended not just to news and public affairs‚ but also to entertainment and educational programs. In 1957‚ DZBB moved to the new and current home at EDSA‚ Quezon City. Due to the success of DZBB‚ Stewart ventured to television on October 29‚ 1961 as DZBB-TV Channel 7 with the branding RBS-7 (now known as GMA-7 Manila). The station seized and

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    *Background on the company: -AIRTEL‚ is a major cellular service provider. -AIRTEL comes from Bharti Airtel Limited‚ India’s largest integrated private telecom service provider. -The businesses at Bharti Airtel have been structured into three strategic business units (SBU’s) - Mobile services‚ Broadband & Telephone services (B&T) & Enterprise services. -AIRTEL is changing the way India communicates by offering innovations that not only add value to people’s lives but also deliver an unmatched

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    Telecom

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    COLLEGE OF ARTS AND SCIENCES DEPARTMENT OF ENGLISH AND HUMANTIES SCORE:______________ PART 1 ESSAY (10 POINTS EACH) 1. Discuss the history and development of telecommunication in the US and in the Philippines. *In the US The first telecommunication recorded was in Africa‚ the Americas and some parts of Asia where smoke signals were used to communicate. Alexander the Great also used this type of communication in a war in 320 BC. Then in 1792‚ the first fixed semaphore systems or visual

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    Telecom

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    Company History Globe Telecom. Inc. (GLO) was originally incorporated on January 15‚ 1935 asGlobe Wireless Limited with a franchise to operate wireless long distance messageservices in the Philippines. The Company eventually changed its name to the presentone in 1992‚ and welcomed Singapore Telecom‚ Inc. as a new foreign partner thefollowing year.   GLO is a telecommunications company in the Philippines. It provides digitalmobile communication services nationwide using a fully digital network

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    Globe Telecom

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    potential subscribers especially on the rural areas where mass market is abundantly present. The birth of the “bucket pricing” during 2004 has flooded the market with affordable pricing schemes and promos‚ which modified mobile industry competition and affected Globe Telecoms earnings. This new trend has signified a new start of a more competitive environment among each player wherein offered services are done step by step and each aspects are being assess in order to make sure that they can be supported

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    products and services. The primary aim of them is to assure and win their loyalty for their company. In order to accomplish this‚ each bank wishes to offer an outstanding service towards their customers. If a firm failed to keep and improve their services‚ it is impossible for them to accomplish their targets. So‚ customer loyalty can be said as a remarkable strategic objective for businesses. While studies on customer loyalty have been prolific within the marketing fulcrum (Mittal and Lassar‚ 1998;

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    Warid Telecom

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    Instructor Mr. Md. Farhan Faruqui recommended us to prepare a report on "Warid Telecom" which will be regarded as the Term Paper for the summer 2007 semester. The report was supposed to find linkage among real-life advertisements by Warid Telecom and the theories taught in the classes of the course of Consumer Behavior. Statement of the Problem: The report will try to answer the following questions:  Is Warid Telecom applying the theories of Consumer Behavior in their marketing activities

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