The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention by Harkiranpal Singh May 2006 UCTI Working Paper WP-06-06 The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention Harkiranpal Singh Asia Pacific University College of Technology & Innovation Technology Park Malaysia Bukit Jalil‚ 5700 Kuala Lumpur‚ Malaysia May 2006 kiran@apiit.edu.my Abstract To be successful‚ organizations must look into the needs and wants of their customers
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The Innate Traits of Loyalty Loyalty is a concept that has always been part of the human culture‚ w hether it is devotion towards one’s favourite clothing brand‚ to one’s sovereign government‚ or to one’s deity. It is a word that has been in use for centuries because of its intrinsic relevance to everyday life. From its compassionate‚ to its beneficial aspects‚ it is a natural behavior for almost every human being. Loyalty has many different connotations and can be conveyed in a wide variety of
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Abstract Customer loyalty programs are the currently used methods by companies to increase their revenues and customer relationship as they act as value sharing tools to improve the customer’s perception of the organization. This method is used because to every organization‚ loyal customers are treated more precious than the company assets. To retain these customers‚ companies implement several strategies and techniques. To study the influence and impact of these programme on the customers
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Coalition Programs Coalition loyalty programs can be extremely effective. Coalition programs involve a group of dissimilar businesses working together to offer membership benefits. Coalition Loyalty Programmes: the who‚ why‚ and how big? By By Peter Clark (co-author‚ The Loyalty Guide) Published by The Wise Marketer in April 2006 There are two types of multi-partner programme: true coalitions and in-house programmes that have partners. Here we explore the strengths‚ weaknesses‚ opportunities
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INTERNATIONELLA HANDELSHÖGSKOLAN HÖGSKOLAN I JÖNKÖPING Customer Loyalty Research - Can customer loyalty programs really build loyalty? Bachelor thesis within Business Administration Author: Kellgren Cecilia Moradi Ladan Romppanen Maiju Tutor: Jönköping Johansson Anette‚ Raviola Elena January 2007 JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL Jönköping University Kundlojalitets forskning - Kan lojalitetsprogram verkligen skapa lojalitet? Kandidat uppsats inom Företagsekonomi Författare:
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Loyalty defined means faithfulness to one’s friends‚ country‚ ideals‚ etc. What should one do when these loyalties conflict with one another? One would have to choose. A choice that can make or break a man‚ which I believe broke many men in the play Julius Caesar. One did not know who was friend or foe. One’s dearest friends actually your foes? Not possible‚ is it? Yes‚ it is. That is the story of Julius Caesar. Julius Caesar‚ a great‚ noble man. A man for his country
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The movie Odysseus was focused on four main values that the human has possessed. First of this values is bravery‚ second is loyalty‚ then love and faith. BRAVERY Odysseus shows bravery in fighting the Trojan War even though his wife just gives birth to their son‚ Telemachus. He shows bravery for fighting for his beloved country Greece even though he’s the only one who leads his men in victory because Achilles was dead. As a human‚ we must be like Odysseus that is brave enough to face the struggles
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For Which We Stand Loyalty‚ does it still exist today? I am of the opinion that it does; after all‚ our loyalty to God‚ family and country is what we stand for. Although‚ loyalty can be described by many other words‚ such as‚ faithfulness‚ commitment‚ obligation‚ devotion and allegiance. Therefore‚ the true meaning of loyalty may be left up the individual. Finding what loyalty means to me began in the summer of 1992. I was offered an employment opportunity by my uncle‚ Richard Graham. In particular
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Essay 1 (Loyalty) Loyalty is defined as the state or quality of being loyal; faithfulness to commitments or obligations. A story that defines loyalty to me is a well-known statue in Edinburgh of Greyfriars Bobby‚ a Skye terrier who captured the hearts of the British public in the late 19th century when the dog maintained laying over the grave of his master for fourteen years. The dog stayed loyal to his owner for fourteen years even when his owner was not able to reciprocate the loyalty in return
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Loyalty in Relationships Loyalty is an absolute requirement in a strong relationship. If there is no trust in a relationship‚ then there is no loyalty. I decided to interview my best friend‚ Jacqueline Anderson‚ on what loyalty is in a friendship in her opinion‚ and if she has ever been disloyal. Earning loyalty is difficult because it requires vulnerability and trust‚ but it is an important aspect of a friendship. Loyalty is a commitment to a person‚ place‚ or thing. It is crucial for a relationship
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