CASE FACTS Entered Indian market in 2001 with launch of Skoda. Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser
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Background and Causes | | Financial markets impact | | Global effects | | Effects of Recession on India | | Effects on Banks | | What corrective measures were taken? | | Future Outlook | | What Industry Experts Think? | | Conclusion | | Bibliography | | ` INTRODUCTION The recent financial crisis has put a major impact on all commercial sectors of India. We have covered the reason and causes of the financial crisis which emerged from U.S and impacted the entire
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relations It was set up in June 1983 to examine the relationship and balance of power between state and central governments in the country and suggest changes within the framework of Constitution of India. It was headed by Justice Rajinder Singh Sarkaria‚ a retired judge of the Supreme Court of India. 34. Shah Commission inquire into all the excesses committed in the Indian Emergency (1975 - 77). It was headed by Justice J.C. Shah 35. Shah Nawaz Committee was an enquiry committee established
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What is credit policy ? Credit is temporary capital and the objective of credit is to lend with the purpose of increasing profits and sales. A sound credit policy in business is the blue print to managing by measurement and benchmark The question then arises is ’What is a Credit Policy and how does one write a Credit Policy for their specific nature of business operations? Writing an effective Credit Policy begins with an understanding of the financial exposure that you or your business can
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EXECUTIVE SUMMARY India is heading for the 2014 General Election‚ which will decide which party is going to get the clear majority in the Parliament. As a part of preparation for the big political battle‚ all the parties seem to be ready with their campaigning strategy and issues. The recently rally by Congress in New Delhi and JD(U) in Patna are the best set example that parties have already geared up for the battle 2014. There are many issues like corruption‚ inflation‚ subsidies on LPG‚ and hike in
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Language for IBPS PO Exam 2012:Set- 2 Directions-(Q. 1-15) Read the following passage carefully and answer the questions given below it. Certain words / phrases have been printed in bold to help you locate them while answering some of the questions. India is rushing headlong towards economic success and modernisation‚ counting on high tech industries such as information technology and biotechnology to propel the nation to prosperity. India’s recent announcement that it would no longer produce unlicensed
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The Problem of Secularism in India Secularism is one of the most contested ideologies in most parts of the world. As T.N. Madan (1997) states‚ we may not hear of wholly secularised societies‚ even in the West‚ which is responsible for introducing the ideology to the rest of the world. In the Indian context‚ no other ideology may have generated more attention‚ debate and controversy since the country’s independence. Yet‚ despite the vast and varied literature and public discourse‚ the ideal of secularism
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are the monetary and fiscal policy of india and wat are the impacts over Indian economy. ------------------------------------------------- Monetary policy of India From Wikipedia‚ the free encyclopedia Monetary policy is the process by which monetary authority of a country‚ generally a central bank controls the supply of money in the economy by exercising its control over interest rates in order to maintain price stability and achieve high economic growth.[1] In India‚ the central monetary authority
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------------------------------------------------- Feminism in India From Wikipedia‚ the free encyclopedia Part of a series on | Feminism | Women and femininity[show] | History[show] | Variants[show] | Concepts[show] | Theory[show] | By country[show] | Lists and indexes[show] | Feminism portal | * v * t * e | Feminism in India is a set of movements aimed at defining‚ establishing‚ and defending equal political‚ economic‚ and social rights and equal opportunities
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Crime in India 1 Crime in India Crime in India exists in various forms taking note of drug trafficking‚ gunrunning‚ money laundering‚ extortion‚ murder for hire‚ fraud‚ human trafficking‚ poaching and prostitution. Many criminal operations engage in black marketeering‚ political violence‚ religiously motivated violence‚ terrorism‚ and abduction. Other crimes are homicide‚ robbery‚ assault etc. Property crimes include burglary‚ theft‚ motor vehicle theft‚ and arson. Corruption is a significant
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