Marketing Theory http://mtq.sagepub.com/ Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising Barbara J. Phillips and Edward F. McQuarrie Marketing Theory 2004 4: 113 DOI: 10.1177/1470593104044089 The online version of this article can be found at: http://mtq.sagepub.com/content/4/1-2/113 Published by: http://www.sagepublications.com Additional services and information for Marketing Theory can be found at: Email Alerts: http://mtq.sagepub.com/cgi/alerts Subscriptions: http://mtq
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Data collection is any process of preparing and collecting data‚ for example‚ as part of a process improvement or similar project. The purpose of data collection is to obtain information to keep on record‚ to make decisions about important issues‚ or to pass information on to others. Data are primarily collected to provide information regarding a specific topic. Data collection usually takes place early on in an improvement project‚ and is often formalized through a data collection plan which often
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Data Structures and Algorithms DSA Annotated Reference with Examples Granville Barne Luca Del Tongo Data Structures and Algorithms: Annotated Reference with Examples First Edition Copyright c Granville Barnett‚ and Luca Del Tongo 2008. This book is made exclusively available from DotNetSlackers (http://dotnetslackers.com/) the place for .NET articles‚ and news from some of the leading minds in the software industry. Contents 1 Introduction 1.1 What this book is‚ and what
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Data Mining Abdullah Alshawdhabi Coleman University Simply stated data mining refers to extracting or mining knowledge from large amounts of it. The term is actually a misnomer. Remember that the mining of gold from rocks or sand is referred to as gold mining rather than rock or sand mining. Thus‚ data mining should have been more appropriately named “knowledge mining from data‚” which is unfortunately somewhat long. Knowledge mining‚ a shorter term‚ may not
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The environment is something you are very familiar with. It’s everything that makes up our surroundings and affects our ability to live on the earth—the air we breathe‚ the water that covers most of the earth’s surface‚ the plants and animals around us‚ and much more. In recent years‚ scientists have been carefully examining the ways that people affect the environment. They have found that we are causing air pollution‚ deforestation‚ acid rain‚ and other problems that are dangerous both to the
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into the Workers’ Compensation (WC) actuarial model workbook. Payroll data for the WC model should contain “only the actual hours worked” for specific Rate Schedule Codes (RSC) groups‚ including executives. The WC payroll data should exclude all paid leave types. A comparison of work hours from the NPHRS mainframe report to the summary in EDW reveals very small differences. We hope to align the NPHRS and EDW work hour data. Also‚ we (Technical Analysis‚ Accounting and Finance) need to understand
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Environment Environment may refer to: • Built environment‚ constructed surroundings that provide the setting for human activity‚ ranging from the large-scale civic surroundings to the personal places. • Environment (biophysical)‚ the physical and biological factors along with their chemical interactions that affect an organism. • Environment (systems)‚ the surroundings of a physical system that may interact with the system by exchanging mass‚ energy‚ or other properties • Environmental
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can be grouped in three categories: visual word priming‚ auditory word priming‚ and visual object priming. Stem completion‚ fragment completion‚ word identification and lexical decision paradigms have been used to investigate visual word priming. In word stem completion task‚ participants are given the first letters of the critical word (e.g. let__) and are asked to complete the stem with the first word that comes to mind (e.g. lettuce). Participants who are using their implicit memory are usually
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Subnetting __________. b. is also called subnet addressing 2. A virtual LAN (VLAN) allows devices to be grouped __________. a. logically 3. Convergence combines voice‚ data‚ and video traffic __________. a. over a single IP network 4. Each of the following is a convergence security vulnerability except __________. a. convergence resource attacks (CRA) 5. Which of the following is not true regarding a demilitarized zone (DMZ)? a. It contains servers that are only used by
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The scenario is the number of Wal-Mart stores for each year from 2003 - 2010. The data is (2003‚ 4906)‚ (2004‚ 5289)‚ (2005‚ 6141)‚ (2006‚ 6779)‚ (2007‚ 7262)‚ (2008‚ 7720)‚ (2009‚ 8416)‚ (2010‚ 8970). Each of these graphs is plotted with these points. With this plot I need to formulate a curve of best fit using the correlation coefficient. This graph is about the number of Walmart employees. The X-axis is the Time ( years after 2002). The Y-axis is the number of Walmart employees (in thousands)
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