INTRODUCTION MEM Company‚ Inc.‚ started up in 1883 by Mark Edward Mayer‚ produces an extensive range of colognes and toiletries. Sales had decreased over the year and MEM is now looking into several options to improve growth. After much extensive analysis‚ our team had decided to drop the option of launching Cambridge due to the stiff competition from Shulton’s Blue Stratos which has a $12 million marketing budget with a fresh slogan‚ ’Unleash the Spirit’‚ which we believe will differentiate Blue
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the submission. Problem definition‚ objective statement‚ analytical rigour and innovative approach have also been taken into account during evaluation. 2. Maximum team size is limited to two members from the same participation group. 3. Entries (Case analysis including Annexures) should not exceed a limit of 1000 words (excluding cover page). This will be taken into consideration during evaluation. 4. Mention the Team No. in the header – eg. “Team No. 136” in the header‚ such that it appears
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1. How could a business use information technology to increase switching costs and lock in its customers and suppliers? Use business examples to support your answers. In today’s fast paced and digital world‚ it’s imperative for any company to embrace the information technology in their strategic management. In fact‚ considering IT’s role to increase switching cost and lock in customers and suppliers‚ it can be said that IT’s features of offering regular updates‚ diverse digital functionalities coupled
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Case Study: The Fashion Channel 1. Define the segmentation scenarios considered by Dana Wheeler and discuss the pros and cons of each scenario. In the HBS Fashion Channel case‚ Dana Wheeler considered 3 different market segmentation scenarios. Various market research firms had divided viewers into 4 distinct groups: “Fashionistas”‚ “Planners and Shoppers”‚ “Situationalists”‚ and “Basics”. These four groups were comprised of a mix of consumers with a plethora of demographics‚ all with specific
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in any database in the OCLS written by either of these individuals. Here is my submission based on the only article by that title I was able to locate from the Harvard Business Review. Article Summary: In the article “It’s not “unprofessional” to gossip at work” published for Idea Watch’s Defend Your Research series for the Harvard Business Review‚ Giuseppe “Joe” Labianca defended the research findings he achieved in a study of a branch of a U.S. company regarding gossip. Labianca conducted
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Enhance the online presence of your business through the professional‚ reliable and affordable services of Primeline Technology Solutions Primeline Technology Solutions is a leading SEO service business in Missouri‚ United‚ who offer professional and affordable digital marketing and SEO services to all businesses in the area. We offer varieties of inexpensive and reliable SEO packages‚ such as Gold Package‚ Platinum Package‚ Silver Package‚ and Basic package. These packages are designed to suit your
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Cipla 2011‚ Harvard Business Case‚ March 27‚ 2012 1°) Since AIDS was identified in 1982‚ various entities have been aiming at limiting the expansion of the pandemic. However each of these entities has had a different role and thus different results: * The World Health Organization has had a critical role through the coordination of the different actors involved. It has obtained significant results in terms of treatments coverage in the last few years. Its action has been completed by the UNAIDS
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share was not considered well by Mr.Finson. Multifaceted issues such as the mix of business shifting towards more complex systems requiring intensive research and development spending‚ short product life cycle‚ rapid technology obsolescence and fast growth with increasing technology competition and the potential price competition were not taken into account. The failure to consider these issues led the CFO to assume a large sales growth from 1985 to 1989. These assumptions would further hurt the
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With a heavy increase in the number of online trading account holders‚ from 20 million in 2012 to nearly 24 million in 2014‚ the IT sector has realized the potential that is available to exploit. Also‚ with internet continuously reaching sky-high numbers in terms of consumers‚ the nature of the financial services has dramatically changed. Online trading accounts removed the need for maintaining the necessary trading documents and certificates as an alternate trouble-free path via the internet. But
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Advanced Medical Technology corp. 1. AMT is in the business of developing‚ manufacturing and marketing scientific medical instruments‚ needles and catheters for minimal invasive medical treatments. They have a dedicated sales force to sell their products via the medical hospital and doctor’s channel. The industry continues to experience a robust 30% sales growth currently as well in the future. AMT has experienced extraordinary sales growth as can be seen in the Income statement. To maintain their
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