Final Assignment in Public Relations and Advertising Course Cigarette Advertising: Ethical Aspect December 2008 Thessaloniki‚ Greece Abstract The aim of the final assignment is to analyze the issue of cigarette advertising from the ethical point of view. The evidence examined basically tells about the unsuccessful restrictions of cigarette advertising. Relevant theories are applied‚ such as Consequentialism and Elaboration Likelihood model to make a more explicit research of the
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It Sticks to you!- Humour in Advertisement for Long Term By Claudia Coulombe “Humorous advertising campaigns are effective in the short-term‚ but do little to achieve long term objectives for a product or service” (Tuckwell‚ 2012) Humour can be interpreted differently by individual viewers; the mocking humour or the congenial humour. It can be a sensitive case for the campaign to conduct however to an overall procedure; humour has its supremacy of maintaining remembrance for a long period of
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Hello everyone‚ this is (YOUR NAME) here with the (X – 1st‚ 2nd‚ 3rd…) entry in the company review interview in my new blog series here on YOURWEBSITE.com. I’m here with (INTERVIEWEE NAME) a partner in XYZ COMPANY. So since you’re here looking for more information about this company‚ this interview is going to provide you with an insider’s perspective of XYZ COMPANY and also give you further information about XYZ COMPANY so you can make an educated decision about joining the XYZ COMPANY. So let’s
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"Education should be considered not as a moulding of perfectly plastic substances‚ nor as a filling of empty minds‚ nor as a creation of powers‚ but rather as the provision of opportunity for healthy bodily and mental life. I am only one. But still‚ I am one. I cannot do everything‚ but still I can do something‚ and because I cannot do everything‚ I will not refuse to do something that I can do.” February 27‚ 2013 the day I was scheduled for my teaching demo to the first year students‚ major in
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remind you the ad of coca cola (even though it’s not on air now). So‚ this way punch line increases the recall value of the ad but if your ad or positioning of the product is not perfect then you can’t expect your advt programme to be successful just on the basis of punchlines. It is very difficult to find out the right Punchline. Marketers have to select right words to form that sentences which can correctly express the positioning strategy of the brand. A bad Punchline can kill a good ’ad’. If the
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Overview of: When Plague Strikes’ by James Giblin This book is separated into three main parts the Black Death‚ smallpox‚ and aids. This book gives facts of occurring diseases and the diseases from the past. This books content mainly took place in Europe and Asia when it gave facts dates and examples. It explains the nature and symptoms of diseases from long ago. The bubonic Plague mainly affects rodents‚ but fleas can transmit the disease to people. Once people are infected‚ they infect others
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The precipitating event of “Lucky Men” was when the doctor told Michael that he was diagnosed with young onset Parkinson’s disease back in 1991. In the book Michael says “the doctor said some more words‚ like young onset‚ progressive‚ degenerative‚ incurable‚ very rare. At your age‚ new drugs‚ new hope…the air sucked from my lungs‚ my left arm was shaking clear up to the shoulder” (chapter 1‚ pg. 28). When Michael found out about his diagnosis with Parkinson’s disease‚ he was in complete shock. Michael’s
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Slogan “Stop climate change before it changes you.” Logo Audience Everyone on the Earth. Image A human body with a fish head. Response Help to reduce the effects of climate change. Message If nothing is done to slow down the processes that aid in climate change‚ it will negatively affect not only humans but also the ones living in extreme conditions. Marketing Techniques Surrealism and Fear message: The first can be seen in the image: a fish head with a human body. Surrealism
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Go With This‚ or Go With That: The Success of the Kia Soul Ad Campaign Abstract In the current post-2008 recovering economic climate‚ marketing budgets are tight‚ and now‚ more than ever‚ it is vital that advertising is effective and able to justify the investment required. This paper explores the recent Kia Soul hamster commercial series‚ and analyzes why they work: what elements of appeal‚ target market‚ and defining attributes have ensured their success. By anticipating trends‚ focusing
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All That Glitters Is Not Gold Outward appearance can be greatly misleading. Gold is a very valuable metal. It has an attractive glittering appearance too. But it does not mean that everything which glitters like gold should be precious. There are utterly valueless things that look like gold and taking them on their face value is unwise. On the contrary‚ some of the dull looking things possess immense value. Their appearance is in no way proportionate to the great value they have. This is true of
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