The pioneer of India’s private airlines‚ Goyal set up his own air travel agency‚ Jetair‚ in 1974. In 1993‚ he launched Jet Airways‚ hoping that India would soon liberalize its aviation industry. Today‚ Jet is India’s largest airline. BIOGRAPHY: Born in Patiala‚ Punjab‚ India in 1949. Goyal moved to Delhi to work in his uncle’s travel agency - a modest first step to building a hugely successful business. As an international airline agent‚ Goyal understood the industry and as an Indian‚ he knew
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JetBlue Study New York based JetBlue Airways Corporation‚ entered the airline travel business in 1998 with the goal of “making the experience of flying happier and easier for everyone.” They were succeeding and thriving in their goal up until Wednesday‚ February 14‚ 2007‚ when they suffered through a severe winter storm at the JFK International Airport. Their operations were jumbled forcing the airline to cancel more than half of their flights along the east coast‚ and it forced them to give
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COMPANY PROFILE Jet Airways (India) Ltd. REFERENCE CODE: 17C981D1-FFB2-4C30-8DBA-08AE8AB1F7DF PUBLICATION DATE: 3 May 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Jet Airways (India) Ltd. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts..........................................................
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Brief Description of Air Canada and WestJet Airlines Air Canada is the largest airline in Canada‚ with its headquarters located in Montreal‚ Quebec. Formally named Trans-Canada Airlines‚ the airline was established in 1936 by Canadian federal government. However‚ in 1988‚ Air Canada was privatized due to the deregulation of the Canadian airline market. Air Canada serves over 38 million passengers annually and provides direct passenger service to more than 190 destinations on five continents. WestJet
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Saunders et al. 2003‚ p.83 -The Research Process “Onion” • Having defined the research question and the overall research design for this study‚ the next • step is to discuss the design in more detail: the research philosophy‚ the research approach and • research strategies used. Much literature is available on research philosophies‚ approaches and • strategies. Saunders et al. (2003) define the socalled research process ‘onion’‚ consisting of • five different layers‚ as in Figure 2-3. Part 2
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Running head: JET BLUE ANALYSIS Jet Blue Analysis BUS 630 Assignment WK 3 Jet Blue Analysis Jet Blue is now a major U.S. airline that has established itself as a leading low-fare‚ low cost passenger airline by offering customers high quality customer service and a differentiated product according to Jet Blue 10-K/A pg . Their steps to achieve their goals in the market place are to stimulate demand with low fares. Jet Blue offers a wide variety of low fares that target those leisure travelers
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Ch.2. Business: How Businesses Use Information Systems Case: JetBlue Hits Turbulence? pp. 74-76. 1. What type of information systems and business functions are described in this case? Streamlined information System and a leaning staff 2. What is JetBlue’s business model? There business model was to fly one type of plane from one vendor: Airbus A320. They figured this approach enabled the airline to standardize flight operations and maintenance procedures
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SWOT ANALYSIS Strengths JetBlue find its strength from the following: Strong Brand JetBlue is considered as a strong brand widely known among the people of US. JetBlue was named the number one U.S. domestic airline by Coned Nast Traveler magazine’s “Readers’ Choice Awards” for the six years in a row. This further strengthen people’s trust to JetBlue and improves the company’s brand name and credibility among its clients and competitors. Unique flying experience JetBlue offers a new flying experience
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Air Canada Takes Off With Maintenix 1) The problems Air Canada hopes Maintenix will solve are inabilities to interact with one another or with finance and inventory system. Another problem to be solved is the usage of several different legacy software packages installed over the last 15 years. Having said that‚ another problem to be solved is the high costs and wasted time of its engineers and money‚ which could have been used on maintaining its planes and being more productive. 2)
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1. Describe the “JetBlue Experience.” How is it related to the company’s overall business strategy? With the JetBlue Airways experience‚ passengers enjoyed free amenities such as watching live satellite TV‚ listening to XM satellite radio‚ brand name snacks‚ coffee and drink. Passengers can also experience paperless ticketing‚ assigned seating with more legroom. These experiences have helped to streamline JetBlue’s business strategy as being the best customer service in the airline industry.
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