Question 1 1.1 The BCG Matrix is still viable and usable in today’s world and is still a significant tool used by businesses. The BCG Matrix looks at the impact an investment will have on the company. The BCG Matrix works on two axis‚ Namely the vertical and horizontal axis. The vertical axis will indicate the growth rate and the horizontal represents the market share. The matrix assumes that a company must focus on its mature markets and form a strong competitive position in the market ultimately
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BCG matrix The Boston Consulting Group matrix allows a multinational company to manage its portfolio by studying the relative market share and the industry growth rate of each division relative to all other divisions in the organization. It consists of 4 basic elements: 1. Question Marks(?)- falls in Quadrant I that has a low relative market share position but compete in a high-growth industry. 2. Stars- falls in Quadrant II that has a high relative market share and even has a high-growth industry
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Agency Visit Marcella Ruiz BSHS/332 October tenth‚ 2011 Marcia Winter Agency Visit Agency’s Name Crystal Monarch is a youth center that recently opened up in Pocatello Idaho. The main focus of the center is to help youth ranging in age from 12 to 25. They hold special events and have an after-school program that helps teenagers explore different aspects and learn new skills. The agency realizes the need for a variety of programs and educational opportunities. This is why the agency has
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TRAFFIC MOVEMENT IN LUFTHANSA AIRLINES: A SUPPLY CHAIN PERSPECTIVE Aniruddh Kr Singh Faculty of Management Studies University of Delhi‚ India. Debadyuti Das Associate Professor‚ Faculty of Management Studies University of Delhi‚ India. The Journal of IIMT FORECASTING THE PASSENGER TRAFFIC MOVEMENT IN LUFTHANSA AIRLINES: A SUPPLY CHAIN PERSPECTIVE Aniruddh Kr Singh Debadyuti Das The present paper attempts to find out the forecasted passenger traffic movement of Lufthansa Airlines on quarterly
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Pricing&RevenueOptimization(PRO) – how companies and adjust the right prices for all their products to all their customers through all their channels ALL the time. Role of PRO – *Strategic Pricing Decision – “What is the positioning of out hotel in the market? How do we differentiate from competitors? – long term‚ strategic(therefore consistent‚ qualitative‚ art *Tactical Pricing Decision – “There is this huge football game coming this weekend‚ and we have 90 rooms left‚ what rate should we post
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RWC 2: Lufthansa: Taking Mobile Computing to the Skies While Keeping the Mobile Workforce Connected 1. Are many of Lufthansa’s challenges identifies in the case similar to those being experienced by other businesses in today’s global economy? Explain and provide some examples? While the specifics of each challenge are particular to Lufthansa’s situation‚ many are shared by other global organizations. Examples could include: • Provide a mobile workforce with equipment that fits their needs
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Industry Attractiveness BCG In star‚ the technology system falls under the star box‚ and they are the primary activities that KPJ healthcare should invest its money‚ because stars are expected to become cash cows and generate positive cash flows. So‚ to maintain the star position or else to cash cow‚ KPJ healthcare need to choose any of these strategic choices such as vertical integration‚ horizontal integration‚ market penetration‚ market development‚ product development. In cash cows are the most
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Customer Needs ‚ Wants & Demands Needs are the basic human requirements. People need air‚ water‚ food‚ clothing and shelter to survive. People also have strong needs for recreation‚ education and entertainment. These needs become Wants when they are directed to specific objects that might satisfy the need. Wants are shaped by our society. Demands are wants for specific products backed by an ability to pay. Needs are of five types – Stated needs Real needs Unstated needs Delight needs
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Revista Produção Online v.10‚ n.4‚ dez. 2010 ISSN: 1676 - 1901 www.producaoonline.org.br ---------------------------------------- LINKING PARETO ANALYSIS WITH BCG MATRIX TO DEFINING OF PRODUCT STRATEGIES IN TWO FAST FOOD STORES Sebastião Décio Coimbra de Souza Pablo Escáfura Matos Lobo Carlos Henrique Poppe Manhães Abstract The management models and product strategies compatible with the standard of current competition in certain markets are factors that affect the competitive
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RELIANCE COMMUNICATION-STRATEGIES * Reliance Communications Signs Strategic Alliance with GetJar (Apr 2010) Reliance Communications (BSE:RCOM)‚ India’s largest and only telecom operator offering nationwide CDMA and GSM mobile services‚ and GetJar‚ the world’s second largest app store announced today a strategic alliance between the two companies. According to this alliance‚ GetJar will offer Reliance Communications its extensive catalog of over 65‚000 free mobile applications.
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