Overview of the Company Air Canada is the largest airline in Canada and the 15th largest commercial airline in the world to day (About Air Canada‚ 2012). Their headquarters are held and located in Montreal‚ Quebec. They have three hubs throughout Canada‚ in Toronto (YYZ)‚ Montreal (YUL and Vancouver (YVR). Air Canada’s main line of work is providing aviation transportation service to customers‚ along with offering specialty charter services. They provide these services along with incorporating
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Service Offering The invention of the airplane has had a profound impact on how people are able to experience the world today‚ thus the airline industry can be credited with shaping travel in a way that was once perceived as impossible. Because air travel is a commodity‚ the airline industry has found itself an extremely competitive market‚ where creating more value for their customers is essential in order to succeed. United Airlines leaves no room for confusion that they recognize this necessity
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Jet Blue Melt Down | February 24 2012 | Technology melt down at Jet Blue | Travis L. McDaniel | Jet Blue technology team The technology department at Jet Blue airlines let down the company during the melt down. There were many areas where if the technology department had been on top of its game this melt down would not have been nearly as bad as it was. These range from simple communications problems to issues with lost bags. The first area where technology let down those
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Background of JetBlue Airways JetBlue Airways Corp. is one of the major American low-cost airline and one of the best examples of a succeeding business because of excellent customer service based on low operating cost relative to the superior product offering (offer a product superior to competitors at affordable prices). JetBlue is established in 1999 by David Needleman and commenced operation only February 11‚ 2000 with new Airbus A320 aircraft operating between Buffalo and Ft. Lauderdale (Nasdaq
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Jet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbean’s. As well as possibly lobbying Washington to lift travel sanctions in Cuba‚ which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost than the competition. Jet Blue is a shinning star in the
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Porter 5 forces Analysis for JetBlue Airway Potential Competitors: Low - Rivalry among existing firms is intense‚ which affect the profits to be low. It¡¦s unattractive to the potential competitors. - High initial investments and fixed costs such as lease a fleet of safe and reliable aircraft‚ negotiate reasonable gate access and landing fees as well as high labor and fuel costs. - There are the price competitions in the airline industry‚ which some major airlines offer the low-price fares that
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CASE STUDY JetBlue: High-Flying Airline Melts Down in Ice Storm Joe Brennan‚ Ph.D. ‚ Ohio University Felicia Morgan‚ Ph.D.‚ University of West Florida Introduction On Wednesday‚ February 14‚ 2007‚ JetBlue Airways Corp. (NYSE:JBLU) suffered the most severe service disruption in its seven-year history. A winter storm snarled operations at the regional carrier‟s JFK International Airport in New York‚ its main East Coast hub‚ forcing the airline to cancel more than half of its flights. Ten planes sat
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plans” and agents or other ticketing offices can see real time information about the bookings and availability of seats. Since both parties rely on these systems they are of big importance to airline companies. For example‚ we see in the case of West Jet‚ the amount of chaos created after a delay of switch to another version of the system. → Airline reservation systems have impacted operational activities and decision making. They have made it easier
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Comprehensive Term Project United Airlines [pic] Prepared By: Presented to: Jeffrey R. Nystrom Management 4500 Business Policy and Strategic Management November 18‚ 2008 Table of Contents SECTION 1: CASE STUDY 1 1.1 Background / History 1 1.2 Organizational Mission 1 1.3 External Environment 2 1.4 Internal State of Affairs 4 1.5 Generic Strategy 5 1.6 Long-Term Objectives 5 1.7 Grand Strategies 5 1.8 Short-Term Objectives 6
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and ‚ Harlow‚ Financial Times Prentice Hall 9. Greenley‚ G 10. Harrison‚ J. and Caron‚ H. (2001) Foundations in Strategic Management (2nd edn)‚ Ohio‚ Thomson Learning. 11. Hill‚ C. and Glaister‚ K (1995) Cases in Strategic Management (2nd edn)‚ Pitman Publishing. 14. Jauch‚ Lawrence‚ R. (1990) Cases in Strategic Management and Business Policy (2nd edn)‚ London‚ McGraw Hill. 15. Porter‚ E. (1991) ‘From competitive advantage to corporate strategy’‚ The state of strategy: Harvard Business Review‚ pp 59-75
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