THE COMPETITIVE ENVIRONMENT OF VIRGIN ATLANTIC AIRWAYS Introduction The Virgin Atlantic Airways is a UK-based private international airline that started operation in 1982. Flying up to 20 destinations in North America‚ Asia and Africa‚ it is 51% owned by Virgin Group and 49% owned by Singapore Airlines (Wikipedia). It competes with other local and international airlines including British Airways‚ the biggest and leading in UK. In 2005‚ it posted $2.5B in sales and $40M net income
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. MARKETING STRATEGY ADOPTED BY BHARTI Bharti has spent a considerable amount on advertising its mobile phone service‚ Airtel. Besides print advertising‚ the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category
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choosing one that best suits the exporter’s needs. The freight forwarding industry has become crowded with many competitors. Leading ocean carriers (e.g.‚ Sea-Land‚ Nedlloyd‚ and Maersk) now provide forwarding services. Air carriers (e.g.‚ KLM‚ Lufthansa‚ and American Airlines) have begun targeting large accounts directly. Recent decades have seen the rise of large international express providers (e.g.‚ FedEx‚ DHL‚ UPS‚ and Flying Tigers) that provide many freight forwarding services cost-effectively
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CASE STUDY European Tour Operators: confronting competition in the tourism industry Eric Viardot European tour operators have managed to achieve a strong position in the tourism industry. Most notably the two biggest ones‚ TUI Travel and Thomas Cook have a large market share. However‚ in the latter part of the decade (2007–10) the industry has experienced a downturn because of the turbulent environment which has created new threats and modified the competitive forces. ● ● ● The tourism
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Each company in this directory is categorised under the following sector divisions: AEROSPACE IRELAND DIRECTORY / MRO Centres Airframe & AERO Engine / Airline operators/fleet operators / leasing & financial services / Airports / Research & A MRO Centres Airframe & AERO Engine B Airline operators/fleet operators C leasing & financial services D Airports E Research & development F original equipment manufacturer G sub supply goods H international services development / original equipment manufacturer
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Executive Summary Aviation and air services industry is a large‚ competitive‚ and challenging industry‚ characterised by high capital and labour requirement‚ together with customer participation during transactions hence service fulfilment. Providing great reach and the potential for rich interaction‚ the internet is a natural medium for travel transactions. Airlines are turning to e-commerce to keep business flying‚ and the reason they are focusing on selling tickets through their Web sites is
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EBS Universität für Wirtschaft und Recht Slot Management Group Assignment Network Management Fall Term 2012 Name: Anne-Marie Augustin Kristina Becker Rachit Mehta Katharina Thomschke Submitted to: Submission Date: Prof. Dr. Patrick Spieth‚ Nicolas Dilger November 16‚ 2012 Table of Contents List of Abbreviations.......................................................................................................... i List of Figures and Appendixes .......................
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the last three and a half years working at Lufthansa technic Malta. The company has been operating in Malta for the last 12 years in which there has been a rapid growth in the company operations creating opportunities and developments. For the last two years I’ve had the opportunity to start working as a shop leader‚ developing my skills and gaining experience through qualified and experienced role models in aviation. For the past three years‚ Lufthansa technic Malta shop departments have developed
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[pic] The World Airline Industry A European Perspective (Case Study) MCS-M-160 International Strategy Student Name: Siyuan Li Student ID: 2800712 Unit Coordinator: Robin John Question 1 Through PESTEL analysis‚ identify the major external environmental drives influencing the airline industry. Since the end of the case (2003)‚ to what extent have these driving force changed? Question 4 Analysis the business model of the low cost airline‚ discuss
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created alliances. These alliances increased competitive advantages for the member airlines by‚ combining marketing‚ procurement‚ systems‚ and even flight crews. By 1990 500 alliances were created. In May of 1997 Star Alliance was launched with Lufthansa‚ United‚ Air Canada‚ SAS‚ and Thai Airways. Today‚ Star alliance is the global leader‚ controlling 29% of the world ’s market share as measured by revenue passenger miles. A key strategy of Star Alliance is expansion. The recent addition of Air Portugal
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