major parts which each part discuss about each objective mentioned above followed by a simple conclusion. ENVIRONMENTAL FORCES AFFECTED ON MCDONALDS DEVELOPMENT IN CHINA Basically when it comes to an environmental analysis‚ its either PESTEL or SWOT frameworks are used. In this paper the PESTEL framework is used to analyse the external environmental forces. PESTEL stands for Political Economical Social Technological Environmental Legal factors of the external environment in which
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PEST Analysis Political The international IT and electronics industries have been characterized with intensive competition. Electronics and IT companies are constantly reviewing their achievements as well as the competitors’ in order to come up with better business strategies in an effort to best all other existing industry rivals. With the merger and acquisition strategy between HP and Compaq‚ members of the IT and electronics industry all over the world were threatened with the intensified effort
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1. INTRODUCTION The difference between success and failure in business is often found in the art and science of marketing. While there is some chance involve‚ companies can put the odds in their favour by using the principles of marketing. Technically‚ marketing is the process of developing‚ pricing‚ promoting and distributing of goods‚ services and ideas to satisfy the needs of buyers and sellers. The Chartered Institute of Marketing (CIM) defines marketing as a management function: Marketing is
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China has an average growth rate of 10% per year‚ which indicates that it is the fastest growing major economy. In this context‚ we are going to analyze the political‚ economical‚ socio-cultural and technological issues of Amazon‚ which is called PEST analysis. It’s a simple business measurement tool but important and widely used that helps understanding the market growth. Political point of view Amazon arrived in China in 2004. Implementing itself in China was not a simple task to do. Even
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International Business Plan BREAKING INTO THE TRADE GAME: SMALL BUSINESS GUIDE TO EXPORTING SMALL BUSINESS ADMINISTRATION‚ OFFICE OF INTERNATIONAL TRADE International Business Plan The purpose of the International Business Plan workbook is to prepare your business to enter the international marketplace. This workbook will serve as a step-by-step guide to lead you through the process of exporting your product to an international market. The workbook is divided into sections. Each section must
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POLITICAL ASPECTS • Political uncertainty in Malaysia with Prime Minister Abdullah Badawi set to step down in March 2009. • Deputy Prime Minister Najib Razak is expected to take over the ruling-coalition party‚ but with a cloud of allegations. • Political unrest in Thailand recently when anti-government protesters recently blocked flights for a week at Bangkok’s main airports. • ASEAN nations have been pushing Indonesia to scrap its Rp.1 million ‘Fiscal’ charge to all Indonesian citizens and
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CHINA’S TELECOMMUNICATIONS INDUSTRY INTRODUCTION China has developed a huge telecommunications sector. Today China is one of the largest telecom subscribers in the world’s telecommunication market. China’s telecommunications industry started to expand during early 1990s due to economic growth‚ technological improvements‚ low tax rates‚ and institutional changes‚ which allowed competition. Figure 1 shows that electronic-telecom industry had the fastest growth of sales revenue during
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Country Profile and PESTEL Analysis Political Factors Romania is an independent parliamentary republic with judicial‚ executive and legislative branches of government. the president serves as Romania’s chief of state. the prime minister serves as the head of the government and is appointed by the president with the consent of the parliament. the capital city is Bucharest. in accordance to risk assessment‚ Romania has low political risk. after the falling of communist regime‚ Romania has
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Political/Legal forces Malaysia is a multi-racial country and there are around 55% of the population are Malays. In order to serve Islam market‚ Halal certification is required for food retail industry. In Malaysia‚ Halal certification can be obtained from the Department of Islamic Development Malaysia (JAKIM 2011). The Halal Food scheme are covered by the production‚ preparation‚ handling and storage of the food that will be serve and will be monitor by the JAKIM committee. According to Malaysia’s
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The sustainability of DCB Bank agenda has expanded rapidly. It reflects the company’s increasing focus on the wider nature of business and made the stakeholders growing interests in competitive world of business. There is now a great awareness about the global challenges such as climate changes‚ poverty‚ scarcity of resources‚ and demographic shifting. The responses came from the government and from different businesses‚ as well as the non-profit organization helped DCB Bank made it possible for
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