coast-to-coast route from Burbank‚ California to JFK. In 2007‚ the company partnered with Yahoo‚ Research in Motion‚ and LiveTV to provide complementary in-flight email and instant messaging services. The same year‚ JetBlue and Lufthansa entered into an agreement by which Lufthansa purchased 19% of JetBlue. Mission Statement and Vision Statement JetBlue’s “mission of bringing humanity back to air travel” (Jetblue Airways 2006 Annual Report‚ n.d.) is supported by their core values of safety‚ caring
Premium Low-cost carrier Southwest Airlines Airline
Tourism Management 22 (2001) 11}19 Integrating the tourism industry: problems and strategies George La!erty *‚ Anthony van Fossen Graduate School of Management‚ University of Queensland‚ St Lucia‚ Queensland 4072‚ Australia School of Humanities‚ Grizth University‚ Nathan‚ Queensland 4111‚ Australia Received 6 September 1999; accepted 15 December 1999 Abstract This paper addresses two interrelated issues in tourism development: horizontal integration within tourism’s component sectors
Premium Pan American World Airways Airline American Airlines
Aircraft of Swiss Air were grounded in Zurich back in 2001 due to the lack of cash flow. There was so little money left that there was not enough money to pay for fuel. This was even more surprising since this airline was in one of the richest countries in the world‚ Switzerland. Swissair managed to establish itself as a quality airline throughout its home country of Switzerland and in Europe. Swiss Air celebrated its 70th birthday in March that year with no indications of what would happen in
Premium Lufthansa Star Alliance Singapore Airlines
Case Analysis: JetBlue 1. What are the most strategically important internal resources and capabilities? JetBlue’s internal resources and strategy has set them apart from the major airline companies as well as regional airline companies. JetBlue uses a Hybrid Carrier model that gives the airline company a niche in the industry by allowing low cost to the customers without depriving them of a full service flight. JetBlue’s has differentiated themselves by providing travelers with snacks and beverages
Premium Airline Lufthansa Southwest Airlines
Ethiopian Airlines (Ethiopian) is the flag carrier of Ethiopia. During the past sixty plus years‚ Ethiopian has become one of the continent’s leading carriers‚ unrivalled in Africa for efficiency and operational success‚ turning profits for almost all the years of its existence. Operating at the forefront of technology‚ it has also become one of Ethiopia’s major industries and a veritable institution in Africa. It commands a lion’s share of the pan African network including the only daily east-west
Premium Star Alliance Lufthansa Airline
Company profile 1. Kingfisher Airlines : Kingfisher Airlines Ltd is India’s largest company for chartered aviation. They operate in commercial passenger airlines‚ private helicopter and chartered airplane divisions. They also have Air Deccan‚ India’s low cost carrier in their business units. It was started on June 15‚ 1995 with Deccan Aviation as name and as private limited company. The promoters of the company were G R Gopinath‚ K J Samuel and Vishnu Singh Rawal. In Jan 2005‚ it was converted
Premium Lufthansa Malaysia Airlines Boeing 737
An airline alliance is an agreement between two or more airlines to cooperate on a substantial level. The three largest alliances are the Star Alliance‚ SkyTeam and Oneworld. Alliances also form between cargo airlines‚ such as that of WOW Alliance‚ SkyTeam Cargo and ANA/UPS Alliance. Alliances provide a network of connectivity and convenience for international passengers and international packages. Benefits and costs Benefits can consist of: An extended and optimized network: this is often
Premium Star Alliance Lufthansa
THY has some features that makes it strong in the sector. First of all‚ THY charges close to a discount-airline. Secondly‚ it offers a business class service on both overseas and domestic flights. Moreover‚ THY offers a frequent flyer program (an example to this is; Miles&Smiles) Fourthly‚ it competes with international and domestic airlines and long distance inter-city bus services (through price cuts). Finally‚ THY has the best landing slots (in Istanbul & Ankara) and it is the only Turkey based
Premium Airline Lufthansa Turkey
Table of contents: I. Introduction II. Company’s Background III. Company’s Memorandum IV. Strategic Analysis: Mission‚ Vision and Values Marketing strategy‚ Aims and Objectives SWOT Analysis Market Research V. Communication Campaign VI. Recommendations VII. Conclusion VIII. Learning Experience IX. Thanks X. References XI. Appendix I. Introduction: Marketing management is the act of choosing and targeting different markets and creating good relationships with them‚ regarding
Premium Marketing Lufthansa Marketing plan
Executive Summary Lufthansa CEO Herr Ruhnau was under-fired for his hedging decision on the purchase of 20 Boeing aircrafts which cost Lufthansa an additional DM 225M back in Jan. 1985. Some criticisms are valid to a certain degree given the strict covenants and guidelines Ruhnau had to work against however others are base-less such as forcing Ruhnau to step down as CEO. This case analysis will discuss the hedging alternatives Ruhnau considered‚ the decision that was made‚ an analysis of the criticisms
Premium United States dollar Currency Dollar