Accessed: 29.03.2008. BVA (2007) Deutsche Bank (2007). Messen in Deutschland: Wachsende Überkapazitäten. In: <http://www.dbresearch.com/PROD/DBR_INTERNET_DE-PROD/PROD0000000000209833.pdf> Accessed: 29.03.2008 Deutsche Lufthansa AG (2006). IATA Rangfolge 2006. Stellung der Lufthansa im internationalen Linienflugverkehr der IATA. In: < http://www.lufthansa-financials.de/servlet/PB/menu/1015966_l1/index.html> Accessed: 29.03.2008. GCB (2008). Flyer Geschäftsreisemarkt. In: <http://www.gcb.de/pdf/Flyer_Geschaeftsreisemark
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JetBlue Airways airline was established by David Neeleman as a low-fare airline with high-quality customer service. His goal was to create an airline that was innovative for the current market. Their main focus was to provide service to areas that were underserved as well as to large cities with overpriced fares. He aimed to establish a strong brand that differentiated itself from its competitors by being a safe‚ reliable and low cost-airline. Neeleman managed to achieve this partially by hiring
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Executive Summary Lufthansa CEO Herr Ruhnau was under-fired for his hedging decision on the purchase of 20 Boeing aircrafts which cost Lufthansa an additional DM 225M back in Jan. 1985. Some criticisms are valid to a certain degree given the strict covenants and guidelines Ruhnau had to work against however others are base-less such as forcing Ruhnau to step down as CEO. This case analysis will discuss the hedging alternatives Ruhnau considered‚ the decision that was made‚ an analysis of the criticisms
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GLOBAL BUSINESS ENVIRONMENT Case 8: Swissair’s Alliances Hoang Van Hung (David) (Graduate MBA) Philippines Christian University Global Business Environment – Prof. Reyes Feb. 22‚ 2013 Metro Manila‚ Philippines I- Case Background The Swiss Air Transport Co. Ltd.‚ was founded in 1931 to fly between Switzerland and a handful of central European locations. By 1949‚ the company had become the Swiss flag airline‚ and had inaugurated long-haul intercontinental service
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Transnational Crime Transnational crime is crime that exceeds our borders. Transnational crime is very common and especially in the US because we are a wealthy country. Transnational crime covers a broad range of crime. It includes human trafficking‚ drug smuggling‚ theft and selling of vehicles overseas‚ gun smuggling‚ abuse and misuse of migrant workers and so many others (Finckenauer‚ 2000). The United States has organized crime groups. Currently around the borders of Mexico we are hearing
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Transnational Crime Comparative Criminal Justice Systems Introduction: Transnational crime is a growing problem. Transnational crime is defined as “self-perpetuating associations of individuals who operate transnational for the purpose of obtaining power‚ influence‚ monetary and/or commercial gains‚ wholly or in part by illegal means‚ while protecting their activities through a pattern of corruption and/ or violence‚ or while protecting their illegal activities through a transnational structure
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What is transnational strategy? A coordinated approach to internationalization in which the firm strives to be more responsive to local needs while retaining suffcient central control of operations to ensure efficiency and learning. Further‚ the transnational strategy combines the major strengths of both multi-domestic and global strategies while minimizing their disadvantages. Transnational strategy implies a flexible approach : standardize where feasible; adapt where appropriate. How the
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Art Gonzalez Weekly Assignment 4: Developing Transnational Strategies 1 Compare and contrast international‚ multinational‚ global and transnational strategies which are used by today ’s MNEs. In dealing with the environmental forces‚ global efficiency‚ flexibility and learning‚ to achieve success‚ worldwide operational managerial methods led to four management strategies known as international‚ multinational‚ global‚ and transnational (Bartlett & Beamish‚ 2014‚ p. 215). The following
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Background about Germanwings Organization Germanwings is a low cost airline based in Cologne‚ Germany. They are a wholly owned subsidiary of Lufthansa airlines. The company has had a successful history of operations free from accidents. However‚ on March 24‚ 2015‚ a Germanwings flight from Barcelona to Düsseldorf crashed. After investigation‚ it was discovered that the crash was deliberate. The co-pilot crashed the plane. Because of this crash‚ the company must re-evaluate their risk management strategies
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I. Current Situation A. Current Performance: JetBlue Airways Corporation is a passenger airline that has established a new airline category a “value airline” based on service‚ style‚ and cost. Known for its award winning customer service and free TV as much as for its low fares‚ JetBlue believes it offers its customers the best coach product in markets it serves‚ with a strong core product and reasonably priced optional upgrades. JetBlue operates primarily on point-to-point routes with its
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