17.01.2011 Academy of Economic Studies Strategic Marketing Management of Turkish Airlines Strategic Management Table of contents 1. Introduction 2. General description of the company 3. Vision‚ mission and corporate values 4. Strategic objectives 5. Analysis of external competitive business environment (Porter’s model) 6. SWOT Analysis‚ PEST Analysis 7. Strategy description & implementation 8. Possible resistances analysis and methods
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Name: Course: Professor: Date: Compare strategies between Air Canada vs. WestJet Introduction These report focuses on comparing the strategies between air Canada and WestJet. It does this by first discussing a brief background of the airlines together with their objectives. In addition‚ the paper goes a mile further to discuss how the two airlines carry out their market research and also the marketing tools they apply. Furthermore‚ it also gives an opinion on whether their strategies are in
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recognizable • Strength of People- The continuance of hiring and retaining people that reinforce the companies values Weaknesses • Internal Control of Financial Reporting- It was found in a audit that the company showed signs of material weakness in controlling their financial reporting • Relative new company- JetBlue is a relatively new company and has not been in the market long enough to effectively establish itself in all 50 states and in many more countries Opportunities • Industry-
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Continental Airlines Inc. Analysis Strategic Management Vision Statement Continental Airlines Inc. seeks to lead its industry in superior customer service‚ innovative technology‚ employee satisfaction‚ and environmental advances‚ at home and abroad. Mission Statement At Continental Airlines Inc.‚ we strive to obtain excellent customer service and satisfaction through technological advances in on-line bookings and e-ticket purchases. We have strict security measures to ensure our
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External and Internal Environmental Analysis STR/581 JetBlue Environmental Analysis External and internal environmental analysis is a critical component for an organization seeking to achieve its goals. The follow information within this paper presents a complete external environmental and an internal competitive environmental scan for JetBlue Airways. The information provided identifies and analyzes the most important external environmental factor in the remote‚ industry‚ and external
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Strategic Analysis Of JetBlue Airways Executive Summary This report on JetBlue identifies how they have become an innovator in the airline industry by targeting customers who value a low-cost‚ customer conscious airline. They have formulated strategies that have enabled them to operate in a highly efficient and effective manner while realizing the importance of aligning their strategies with their environment. The report thoroughly discusses the strengths and weaknesses that the company
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VALUATION OF SAS PROGRAM: FINANCE AND STRATEGIC MANAGEMENT FSM COPENHAGEN BUSINESS SCHOOL AUGUST 2010 NUMBER OF STANDARD PAGES: 117 NUMBER OF CHARACTERS: 264.684 AUTHORS: RASMUS STOUMANN JENSEN LARS PFEIFFER PETERSEN SUPERVISOR: CARSTEN KYHNAUV‚ EXTERNAL Valuation of SAS Executive Summary The aim of the thesis was to determine the fair value of the SAS stock as of June 11th 2010. SAS has received much attention in the media recently partly due to the poor financial performance in the
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JetBlue Questions for Discussion 1. Give examples of needs‚ wants‚ and demands that JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? * First of all people who go to an airline are because they have the need to travel‚ which the main feature is. Inducing the consumer or person‚ as their main need. * JetBlue customers to contract your travel company this time JetBlue‚ wanted
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Contents External Environment To evaluate the external environment of JetBlue airways we will use the PESTEL analysis. PESTEL analysis stands for “Political‚ Economic‚ Social‚ Technological‚ Environment and Legal analysis”. Political Factors How and to what extent the government does intervenes in the economy. Political factors can be tax policy‚ labor law‚ environmental law‚ trade restrictions‚ tariffs‚ and political stability. Political factors that are found in the JetBlue case are:
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Optimizing Pilot Planning and Training for Continental Airlines Summary Continental Airlines is the fifth largest airline based on passenger volume in United States. It provides over 1‚100 daily flight services to five continents. Effective manpower planning is a key component for the success of Continental Airlines. It is essential for Airline Company to adjust its need for pilots constantly in different position in response to new market opportunities‚ changing passenger demand‚ acquisition
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