THE ROLE OF MARTEKING MIX IN AN ORGANISATION ABSTRACT: The marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. The main objective of this study is to understand the role of marketing mix. This study can be used as a tool to assist in pursuing marketing objectives. Marketing mix: is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand ’s offering‚ and
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The Analysis and Comparison of IKEA’s ‘bricks’ and ‘clicks’ Operation by 4Ps 1. The background of IKEA IKEA has been founded by Ingvar Kamprad in 1943. After more than 60 years of vigorous development IKEA has become the world’s leading multinational company and is the world’s largest company of household goods and retail (Kling & Goteman‚ 2003). On February in 2010 IKEA has 313 large stores in 37 countries and areas in the world. The annual printing volume of IKEA catalog is up to one hundred
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Recreational Equipment Inc. (REI) is an American brand selling high-end clothing and gear for outdoor activities. This brand started with ice axes. The founders of REI were Lloyd and Mary Anderson wanted a better way to purchase the gear needed. At the time of 1935‚ quality axes were only available for $20. The couple was not happy with the process so‚ Lloyd started ordering his own ice axes from Austrian himself while Mary translated the catalogs. They together made this plan‚ which only cost the
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Their top two competitors are Nike and Adidas; other competing companies include Columbia Sportswear‚ Lululemon‚ Reebok‚ etc. Because Nike and Adidas are Under Armour’s main competitors‚ these three companies make up the overall market. At the end of the 2014 financial year‚ Under Armour’s market share was about 17 percent with $2.6 billion in sales for the
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equilibrium price‚ we simply add the condition that quantity demanded equals quantity supplied in equilibrium: QD = QS = QE Demand Function 5P=-Q+46 Supply Function 4P=Q+8 QD =-5P+46 QS=4P-8 WN1 To work out equilibrium price and quantity we equate the equations -5P+46=4P-8 -5P-4P=-8-46 -9P=-54 P=6 Substituting the P value in 5P=-Q+46 so‚ 5x6=-Q+46 Q=16 So
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orbit thus releasing more energy and waves of shorter wavelengths. 3. a. Draw the energy-level diagram and write the electronic configuration for zirconium (element 40). (3 marks) Energy-level diagram for zirconium is drawn below: 4d 5s 4p 3d 4s 3p 3s 2p 2s 1s Electronic configuration for zirconium is given below: 1s2 2s2 2p6 3s2 3p6 4s2 3d10 4p6 5s2 4d2 b. Use the diagram to explain why the Zr4+ ion exists. (2 marks) When the outer orbitals are
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(10%) 2. Conduct SWOT analysis on Rayovac (Tip: take into consideration the macro and micro conditions reported in the case). After completing SWOT analysis and as a marketing analyst‚ any particular recommendations could you make? (Tip: think of the 4Ps) (10%) 3. Did Rayovac follow product development‚ market development‚ market penetration or diversification? Why? Did it follow cost leadership or differentiation strategy? Why? (10%) 4. Could you consider Rayovac a product‚ sales or marketing oriented
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more to produce Pepsi and the profit margin will decrease unless the price to the consumer goes up 2. a. Analyze the following demand and supply equations. What is market equilibrium price? What is market equilibrium quantity? Demand: Qd = 100 – 4P Supply: Qs = 10 + 6P - Market equilibrium price is the state in which the market supply and demand is at balance eand as a result prices become stable. Equilibrium quantity is equals the quantity demanded and quantity supplied. In a market graph‚
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Marketing and Promotion at Mandarin Oriental Hotel Group Contents: 1.Introduction Page 1 1.1 Aim Page 1 2. Marketing Page 1 2.1 Marketing Orientation Framework Page 1-2 3.Service Marketing mix Page 2 3.1 4ps Page 3 3.2 Mandarin Oriental Hotel 7ps Page 4 3.3 Criticism of the service marketing mix Page 5 3.4 E-Marketing Page 5 4. Promotional Mix 4.1 The Mandarin Orientals promotional mix Page 6-8 5. Competition Advantage
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Hartley‚ S. & Rudelius‚ W. (2008) Marketing. 9th edn. London: McGraw-Hill Education. Laroche‚ M. (2009) ‘Impact of culture on marketing strategy: Introduction to the special issue’. Journal of Business Research‚ 62(10)‚ 921-923. Lauteerborn‚ R. (1990) ‘4Ps Passe‚ C-Words Take over’. Advertising Age (6)‚ 23-25. Learned‚ E. P. et al. (1965) Business Policy: Text and Cases. Homewood‚ IL: Richard D. Irwin McCarthy‚ J Miller‚ F.P.‚ Vandome‚ A.F. & McBrewster‚ J. (2011) Pest Analysis. New York: Alpha script
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