1. The Introduction of Lululemon in Japan 1 THE INTRODUCTION OF LULULEMON ATHLETICA IN JAPAN The Introduction of Lululemon Athletica in Japan‚ An International Integrated Marketing Communications Plan By: Jill Bichner December 4‚ 2008 IMC 453‚ Fall 2008 2. The Introduction of Lululemon in Japan 2 Table of Contents: Cover Page 1 Table of Contents 2 Executive Summary 3-4 Situational Analysis/Competitive Climate 5-6 Cultural Issues for Product and Target Market 7-9 Marketing Objectives & Strategies
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provide anti-inflammatory‚ antibacterial‚ hydrating and detoxifying benefits to its wearers‚ but the New York Times’ test showed no evidence of seaweed in Lululemon’s clothing. This sent Lululemon’s stock price on a rollercoaster ride. Previously‚ Lululemon had been enjoying stellar stock performance‚ reaching $60 a share after an IPO price of $25 in July. Next day‚ the stock closed at $41.50(Robert Cordero 2009). While the stock is being fluctuating‚ the new retail store in Tokyo‚ Japan has been a
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AAEE 2012 CONFERENCE Melbourne‚ Australia www.aaee.com.au/conferences/2012/ Analysis of Competitiveness of Batangas State University College of Engineering Using Porter’s Five Competitive Forces Model Tirso A. Ronquillo‚ Ph.D. Batangas State University‚ Philippines taronquillo@yahoo.com BACKGROUND There are a number of models and frameworks used in the analyses of competitiveness of engineering universities in the context of internationalization and globalization. Although much can
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Porter’s five forces analysis of the Personal Computer (PC) industry In his article “The five competitive forces that shape strategy“‚ Michael Porter (2008) updates and extends his “five forces” framework he first introduced in 1979 and which has influenced the academic and business research for decades. He reaffirms that “THREAT OF ENTRY”‚ “THE POWER OF SUPPLIERS”‚ “THE POWER OF BUYERS”‚ THE THREAT OF SUBSTITUTES”‚ and “RIVALRY AMONG EXISTING COMPETITORS” are the forces that shape every
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A Porter’s Five Forces Analysis explores five principal industry factors to determine the attractive of a given industry in a given market. In this P5F exercise‚ we look at the automobile industry in India. This is independent of any manufacturer. As such‚ it applies to every Indian car manufacturer. In any P5F analysis‚ one must examine the following: 1. The threat of new entrants 2. The bargaining power of buyers/customers 3. The threat of substitute products 4. The amount of bargaining
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Introduction Lululemon is one of the Canada’s best retailers of technical athletic yoga apparel. Lululemon’s yoga inspired apparel is marketed under the two brand names Lululemon Athletica for more mature women and Ivivva Athletica for younger girls. Lululemon primary target customers are educated and hard working women‚ who understand the importance of healthy and active lifestyle. Majority of these women are Caucasian who are mainly urban and have higher income‚ since Lululemon is an expensive
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Promotion Strategy 9 Conclusion 10 Appendices 11 Introduction The Lululemon marketing plan for 2010 includes recommendations and goals for the Lululemon brand‚ as well as goals for the newly proposed male brand Outer Muscle. Main objectives include: ➢ Introduce Male Brand Outer Muscle o Target “Educated Physically Active Male” o Price male brand similarly to Lululemon brand‚ using more-for-more pricing. o Positioned as high-price Yoga/Exercise Apparel o Increased
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exercise? For yoga or if just want to sit home and relax. If one is passionate about health and athletic lifestyle ‚ they should choose Greenlight Apparel firm and if one wants to be unique with their ideas and life philosophies ‚ they should choose Lululemon Apparel. Greenlight Apparel is an athletic gear company with a mission “proving to provide” simple and challenging lifestyle. The motto‚ “Wear it for Good” ‚ says it all about how their company is unique. Greenlight Apparel also produces in a sustainable
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Porter’s 5 Forces in relation to JD Sports Bargaining power of suppliers The products offered by JD Sports range from a number of different established brands that give JD Sports a strong relationship with suppliers in terms of bargaining power. This is represented by the fact that JD stores supply a wide range of competitively priced sports and leisure clothing‚ footwear and accessories under a mix of brands (JD Annual Report and Accounts‚ 2014) Therefore using a wide range of suppliers makes it
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quality. Analysis of McDonalds Corporation using the Porters 5 forces model to asses its competitive position in the fast food industry. As the name suggests the Porters 5 Forces model focuses on 5 key factors affecting the environment in which a business operates. They are 1) Competitive rivalry 2) Power of suppliers 3) Power of buyers 4) Threat of substitute 5) Threat on new market entrants Each of these five areas can be looked with relation to McDonalds and there position
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