Introducing Lululemon Lululemon Athletica Inc. is a Vancouver‚ BC based designer and retailer of athletic apparel‚ operating primarily in North America. Its line of offerings include yoga-inspired apparel and accessories‚ including fitness pants‚ shorts‚ tops and jackets designed for athletic pursuits. As of February 2009‚ the company’s branded apparel is sold in 113 stores across Canada and United States. This paper intends to study Lululemon Athletica from the point of view of Organizational Theory
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Lululemon Case Study Team D: Dekow Sagar‚ Kourtney Thomas‚ Shekhar Maraj‚ and Shannon Smith West Texas A&M University Management 6334 Dr. McCauley March 27‚ 2015 Lululemon Case Study 1 Executive Summary Lululemon is a ‘yoga –inspired athletic apparel company’ which has recently undergone some major organizational changes. The case study Leadership‚ Culture‚ and Transition at lululemon discusses the challenges faced by the incoming CEO‚ Christina Day‚ as she takes over the reins of the company
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NONSUBSTITUTABLE Nonsubstitutable capabilities are capabilities that possess no strategic equivalent. As a firm becomes more difficult to substitute‚ the strategic value of capabilities increases. Lululemon Columbia TYPES OF BUSINESS LEVEL STRATEGIES A business-level strategy is an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets. The purpose of a business-level strategy is to position
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Lululemon Athletica Inc. was founded in Vancouver‚ BC (Lululemon Athletic Inc.‚ 2016). The company designs‚ distributes‚ and sells athletic apparel for women and men (Lululemon Athletic Inc.‚ 2016). At their January 31‚ 2016 fiscal year end‚ Lululemon earned $2.06 billion in revenue‚ which was a fifteen percent increase from the prior fiscal year end (Lululemon Athletic Inc.‚ 2016). Lululemon operates 363 retail stores worldwide with locations in Canada‚ the United States‚ Australia‚ New Zealand
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Assignment # 06 Xiaoyu Zhang Children always are the most precious treasure for their parents. They want their kids to get the best‚ of course‚ including education. With development of economy and society‚ there are varieties of kinds of education‚ like home schooling‚ private school and public school. Each type of education has different advantages. However‚ home schooling is the best type of education for children who reach school age. It could make children leave unnecessary stress‚ while it
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Segmentation & Target Market Selection Lululemon is segmented based on variables of region‚ age‚ income‚ personality‚ loyalty status‚ and user status. Each designated segment will be served by the customizable elements of the user interface‚ as well as by differentiated promotional strategies. Region - As Lululemon is being launched to a global market‚ special consideration must be given to offering content in various different cultures. These offerings will be limited to language groups with
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Case: lululemon athletica 1. What are the personality traits that lululemon is looking of in its customers? Are those the same traits that the company looks for in its employees? The personality Traits that lululemon is looking for in its customers are: Those that are: Health and Fashion conscious Active Spiritual Healthy Educated Athletic Balanced Cheerful Fun Are those the same traits that the company looks for in its employees? I believe to an extent. I think if employees don’t
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I. Company background Honda Motor Co.‚ Ltd. is a Japanese public multinational corporation‚ primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world’s largest motorcycle manufacturer since 1959 as well as the world’s largest manufacturer of internal combustion engines measured by volume‚ producing more than 14 million internal combustion engines each year. In 2001‚ Honda became the second-largest Japanese automobile manufacturer and the eighth-largest automobile
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1. How strong are the competitive forces confronting lululemon in the market for performance-based yoga and fitness apparel? Do a five-forces analysis to support your answer. High Supplier Power There are a lot of suppliers available in the market that want to produce for lululemon because of the increased value of the company High Buyer Power Other brands offer the same products Low cost switching because other brands offer these items at a lower price Moderate New Entrants Popular
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PART 1: Sales Approach & Discovery Process Step 1: Introduction Setting: This is the first official meeting between the lululemon sales person and General Manager of Good Life Fitness. Prior this meeting the sales person has contacted the General Manager through a cold call to establish the General Manager is in need of lululemon product. As it turns out the Good Life Manager has had troubles with reliable products and delivery from their current provider and Good Life Fitness
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