to cut costs by improving its supply chain management‚ implementing changes to its information technology‚ and trying to achieve better synergies with the other segments in the Coles Myer Corporation. The supply chain changes include restructuring its distribution centre network and simplifying operations and processes in its stores and distribution centres. In addition‚ Coles planned to improve its loyalty programs. In addition to the major national chains Woolworths and Coles Myer‚ there are also
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H strategy? – Horizontal strategy should be explicit in order to identify‚ reinforce‚ and extend interrelationships. Other reasons for this strategy as follows: • B units value interrelationships differently and not agree to pursue them – some units might conclude that the costs of interrelationship outweigh their value; mostly‚ the large and currently successful units are the most resistant to pursuing this relationship • B unit strategies will evolve in ways that weaken interrelationships
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Definition: By exploiting its core competencies‚ a competitive firm creates value for its customers. Value is measured by a products performance characteristics and by its attributes for which customers are willing to pay. Companies with a competitive advantage offer value to customers that is superior to the value competitors can provide. Value is created by innovatively bundling and leveraging resources and capabilities. A value chain analysis provides information relative to primary (inbound/outbound
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The McGraw-Hill Companies‚ Inc. All rights reserved. “Competitive strategy is about being different. It means deliberately choosing to perform activities differently or to perform different activities than rivals to deliver a unique mix of value.” value.” Michael E. Porter Chapter Roadmap Five Competitive Strategies Low-Cost Provider Strategies Differentiation Strategies Best-Cost Provider Strategies Focused (or Market Niche) Strategies The Contrasting Features of the Five Generic Competitive
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Hint Ans .Operational excellence is the achievement of higher levels of productivity‚ efficiency‚ and profitability. Information systems can help achieve operational excellence by improving communications to supplier and optimizing the supply chain. Information systems could help managers communicate with workers more efficiently‚ enable technological innovation in products‚ minimize warehouse overhead‚ and streamline distribution. Q2 You work for an auto manufacturer and distributor. How
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activities than rivals to deliver a unique mix of value.” Michael E. Porter Strategy and Competitive Advantage Competitive advantage exists when a firm’s strategy gives it an edge in Attracting customers and Defending against competitive forces Key to Gaining a Competitive Advantage Convince customers firm’s product / service offers superior value A good product at a low price A superior product worth paying more for A best-value product 5-3 McGraw-Hill/Irwin © 2005 The McGraw-Hill
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Assignment 1 Case Study Lululemon 1. Considering the five forces of competition and how they direct the profit potential for a given industry‚ discuss how the forces help explain Lululemon’s performance. 2. The resource-based model assumes that each organization is a collection of resources and capabilities‚ which provide the basis for a firm‘s strategy and its primary source of above-average returns. Use this this model to outline Lululemon‘s core competencies and how their capabilities
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Amazon.com: An internet giant fine-tunes its strategy Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers? Porter’s competitive force model The Value Chain Model Porter’s competitive force model Amazon shares market with many traditional competitors like e-bay‚ yahoo etc which also work as online retailing stores. Internet being widely used around the world and
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1. While there are many routes to competitive advantage‚ they all involve B. delivering superior value to buyers in ways rivals cannot readily match. 2. A low-cost leader can translate its low-cost advantage over rivals into superior profit performance by B. either using its low-cost edge to underprice competitors and attract price sensitive buyers in large enough numbers to increase total profits or refraining from price-cutting and using the low-cost advantage to earn a bigger profit margin
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Background 7 External environment 7 Macro environment 7 Porter’s Five Forces Model: Parknshop 9 Internal analysis 11 Value chain analysis 11 Resources- Based View of the Firm 13 Current strategies of PARKnSHOP 15 Key issues 17 Recommendation 19 Conclusion 22 Reference lists 23 Appropriate Illustration Executive summary PARKnSHOP is basically one of the two largest supermarket chains in Hong Kong. This project report aims to find out “Why is a winning business”‚ review the business strategies
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