and children (Yahoo Market Guide‚ 2001). Under the Gap‚ are the Old Navy and Banana Republic brands (Yahoo Market Guide‚ 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan‚ 2000‚ p. 2). The typical family life cycle for a Gap customer comprises of single teenagers and young adults to young married couples (Cosmopolitan‚ 2000‚ p.2). The races Gap targets consist of many minorities
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The Cosmetics and Toiletries Industry Product Coverage The Cosmetics and Toiletries Industry has a wide array of products which can be determined as of the following: Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men ’s grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care The Cosmetics and Toiletries Industry in the Philippines The Industry as a Whole The Philippines is a country
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a tremendous amount of competitors in their market. A majority of these competitors are the standard fast food restaurants; Wendy’s‚ Burger King‚ Hardees’s and even Taco Bell. Recently McDonald’s started offering gourmet coffee‚ this brought in new competition that until recently was never in the range. Five years ago gourmet coffee company’s (Starbucks and Dunkin Donuts) where not competitors. * Demographics (Market/Customer) – McDonald’s targets just about the entire population (nationally
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Respect for people and nature underlie the company’s operating principles and are reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange. - POOJA PATEL (1240) Brief facts • 1.5 billion Euros in annual sales • Approximately 3.6 million Consultants • 7900 employees • A product range of approximately 1000 products. • Co-founder
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CHAPTER- 1 EXECUTIVE SUMMARY Cosmetic products play an essential role in everyone ’s life. They range from make-up‚ skincare and perfumes‚ to personal hygiene such as shampoos and soaps. The cosmetic market is driven by innovation as they constantly add new features to their existing products and it is a highly competitive market where more choice‚ greater efficacy and better results are expected by customers. In the current globalised world where the demographics of Western countries change
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category. The brand “speaks to multiethnic consumers‚” says Estée Lauder Chief Executive Officer Fabrizio Freda. http://www.businessweek.com/articles/2013-03-21/with-m-dot-a-dot-c-dot-est-e-lauder-enters-emerging-markets http://cdn.gotraffic.net/projector/latest/BloombergPlayer.swf
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09/08/2011 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION Curtin College Ms. Desiree Jones Trimester 2‚ 2011 Situation Analysis/ Target Market Identification SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION 1.0 Situation Analysis/ Current marketing Mix 1.1 Current Product A rnott‟s Tiny Teddy is a brand of sweet biscuits which has children aged between 3 – 7 years old as a primary focus market (Ryan 2002). Each biscuit is small in size and formed as a tiny bear which kids
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1.Why has MKC not been as successful as Avon in penetrating international markets? There are a number of good reasons that explain why Mary Kay Cosmetics (MKC) had not been able to penetrate the international markets as well as Avon did. The head of MKC’s Curran Dandurand identified a number of reasons for this phenomenon‚ according to this case study. Dandurand’s analysis concluded that mainly MKC’s limited international success was due the following reasons. Marking strategy- MKC made a very
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contributing to the Company’s success. Balancing our lives with God‚ family and career in harmony will lead to happy‚ fulfilled lives. Company History: One of the largest cosmetics companies in the United States‚ Mary Kay‚ Inc. specializes in the manufacture and direct sale of more than 200 products‚ including skin creams‚ cosmetics‚ fragrances‚ dietary supplements‚ and other personal care items. Its direct sales force consists primarily of women who sell full- or part-time through home demonstrations
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strategy. Each P is interrelated to all other P’s Marketing Success = desirable product + acceptable price + effective promotion + right place These four P’s of marketing mix are a very important part of every business in attracting and keeping target markets satisfied where: • A good product is the key to marketing success. While all other elements of marketing mix must work together for the overall success of a company‚ the product is essential for the marketing mix to be able to be used. • The
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