architecture of location based services which uses GPS. Within the architecture‚ we discuss the challenges for context management‚ service trigger mechanism and preference-based services. Keywords: LDK (Location Distance Keyword)‚ GPS (Global Positioning System)‚ LBS (Location Based Services) 1. INTRODUCTION The main purpose of location-based services is to provide services to customers based on the knowledge of their locations. Examples of these services include real-time traffic information
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of world-famous brands L’Oreal Paris. Through the unique strategy‚ sword pointing extraordinary position‚ with the particular approach‚ use science and technology to build high-end products‚ of L’Oreal Paris to study its product and its design positioning .Meanwhile the principle of “people-oriented” is always insisted on during the product development. With the humanization idea and pursuit of natural beauty‚ it’s research and development of green products for desire of consumers. Furthermore‚ as
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these two should mimic each other to deter consumers away from the ideology of what Walmart’s marketing is trying to achieve‚ simplicity and cheap prices. 3. Read the “Walmart Story” on the website. Explain how Walmart has changed its retail in positioning over the years. Over the years‚ Walmart has always focused on customers however not so much prices and community. Since the beginning‚ while their focus was customers‚ they hadn’t entirely realized what drove consumers to be long-term customers
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DOVE Case * In the 1950s Dove established the market positioning of being unique and differentiated itself from other normal soap bars‚ which leave the consumers with dry skin after usage‚ by coming up with a bar that moisturizes the consumers` skin after usage with inclusion of one-quarter cleansing cream. * It aimed to become a masterbrand in February 2000 to extend its category beyond the beauty bar category‚ such as deodorants‚ hair care products‚ facial cleansers‚ body lotions and hair
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RECENT SUCCESSFUL AND FAILED CASES IN GLOBAL STRATEGIC MANAGEMENT Professor: RODOLFO RIVAS 18th June 2012 Sérgio Beito‚ 53077 Index Executive Summary 3 Question 1 4 Question 2 6 Question 3 8 Question 4 9 Appendixes 13 References 16 2 Executive Summary In the year 2000 SAB Company‚ which had already moved their headquarters from South Africa to the UK‚ was placed 5th in world brewing production (around 3.5%). Ten years later and after several acquisitions
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Assignment #1 “Market Segmentation and Product Positioning” Southern Belle Pastries Ms. Quinisha Story Professor: Stephan Hiatt MKT 500: Marketing and Management Sunday‚ July 18‚ 2011 1. Identify the marketing segment for the product and explain why this segment was elected. Southern Belle Pastries is a start-up home business/company that was founded by I myself Quinisha Story in 2009‚ out of a small kitchen in Manassas VA. Southern Belle Pastries
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MARKETING PROJECT ON HONDA SIEL CARS INDIA LTD. (HSCI) Submitted by: AKASH CHAUDHARY (12DM013) ASHISH SHAH (12DM038) DHRUV NIGAM (12DM049) GAURAV MUTEJA (12DM052) ISHAAN SHARMA (12DM056)
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Strategic Management Journal‚ Vol. 12‚ 95-1 I7 ( I 991) /----- TOWARDS A DYNAMIC THEORY OF STRATEGY MICHAEL E. PORTER T-- Graduate School of Business Administration‚ Harvard Universitv‚ Boston‚ Massachusetts‚ U.S.A. This paper reviews the progress of the strategy field towards developing a truly dynamic theory of strategy. It separates the theory of strategy into the causes of superior performance at a given period in time (termed the cross-sectional problem) and the dynamic process
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Case Report | Creating Sustainable Competitive AdvantageWall Mart | | | 1. Background 2.1. Retail Discount Merchandise (wide variety) National Market B2C Retail Discount Merchandise (wide variety) National Market B2C Market Discount Merchandise (wide variety) National Market B2C Discount Merchandise (wide variety) National Market B2C Merchandise (wide variety) National Market B2C Merchandise (wide variety)
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Environmental Factors Paper This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. The five environmental factors are social‚ economic‚ technological‚ competitive‚ and regulatory. The social forces of the environment as defined in Marketing‚ include the demographic characteristics of the population and its values (Kerin & Berkowitz‚ Hartley & Rudelius‚ 2006‚ p. 74). This includes gender differences‚ buying
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