The main reason McDonald’s use both SWOT and PESTLE analysis is because it allows McDonald’s to see what they can do to improve themselves in the future. SWOT is an acronym that stands for strengths‚ weaknesses‚ opportunities and threats. PESTLE has wider coverage of business and external issues‚ including political‚ economic‚ social‚ technological‚ legal and environmental factors. A SWOT analysis allows McDonald’s to consider advantages that may help tell the differences between them and their
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WHAT IS PESTLE ANALYSIS: PESTLE Analysis is an analytical tool for strategic business planning. PESTLE is a strategic framework for understanding external influences on a business. There are many macro-environment factors that affect strategic planning: New laws‚ tax changes‚ trade barriers‚ demographic change. Macro-environment factors includes all the factors that influence an organization‚ but are out of its direct control. Macro-environment factors tend to have a long term impact.
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this report including the description of following details: First of all‚ the report is going to give the background information of the TWG tea company‚ and its operation country‚ Singapore. Secondly‚ for analyzing the external environment of TWG‚ PESTLE analysis and Porter’s 5 forces will be shown in the report. And then‚ this report will follow by the strategic recommendations‚ after that‚ this report will end with the conclusion. The key products of TWG tea company is offering the tea leaves.
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PESTLE ANALYSIS OF THAILAND PESTLE ANALYSIS OF THAILAND PESTLE ANALYSIS OF THAILAND INDEX Sr. No. Title Page No. 1 Introduction 1 2 National Flag and Symbol 2 3 Political Analysis 4 4 Economical Analysis 6 5 Socio-Cultural Analysis 10 6 Technological Analysis 15 7 Environmental Analysis 17 8 Legal Analysis 21 9 Bibliography 24 PESTLE ANALYSIS OF THAILAND INTRODUCTION Country Thailand
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pilot roots‚ boosting sales of the Ray-Ban original. During the late 90s‚ as rivals like Oakley gained popularity among younger customers‚ Ray-Ban started to struggle - and in 1999‚ owners Bausch & Lomb sold the brand to Italian eyewear company Luxottica. The Ray-Ban brand in 2003 included Ray-Ban Optical for prescription lenses and Ray-Ban Junior for children. Ray-Ban Optical draws on the brand’s pop culture heritage and meticulous craftsmanship to create
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LUFTHANSA GROUP AIRLINES BUSINESS UNIT COMPANY PROFILE • Deutsche Lufthansa – European largest airline fleets • Consists of international and domestic airlines such as Austrian Airlines‚ • • • • Swiss International Airlines‚ Air Berlin‚ Germanwings Two main hub located in Frankfurt and Munich Lufthansa among 5 main founders for Star Alliance (largest airlines alliance) provide services to 197 international destination in 78 countries across Africa‚ Americas‚ Asia and Europe Five main business
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PESTLE PESTLE is the abbreviation of political‚ economic‚ social‚ technological‚ legal‚ and environment. Every type of business will have PESTLE analysis to make the business can be accepted in the society. This report will write some PESTLE analysis about McDonald’s in China. • Political There is a rule and law in China that everyone should obey it. In 1990‚ McDonald’s had trouble because they did not obey the law and the rule. They build a store in a area where government want to take it whenever
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Nicole S. Tester November 20‚ 2010 Marketing 201 Promotion Strategies Ray-Ban in the 20th century has been able to prove its ability to maintain parallelism between its products and the century’s style determined by the American Culture. A decade breakdown will prove this parallelism successful. In the 1930’s to the 1940’s the Aviator style was introduced‚ perfectly complementing the number of social phenomenon pertaining to this decade. There was a dramatic increase in interest for aviation
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technological‚ legal and environmental (PESTLE) structure of South Africa. The report provides a holistic view of South Africa from historical‚ current and future perspective. Insightful analysis on critical current and future issues is presented through detailed SCPT (strengths‚ challenges‚ prospects and threats /risks) analysis for each of the PESTLE segments. In addition‚ the PESTLE segments are supplemented with relevant quantitative data to support trend analysis. The PESTLE country analysis report series
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The PESTLE Factors We start with the Political forces. First of all‚ political factors refer to the stability of the political environment and the attitudes of political parties or movements. This may manifest in government influence on tax policies‚ or government involvement in trading agreements. Political factors are inevitably entwined with Legal factors such as national employment laws‚ international trade regulations and restrictions‚ monopolies and mergers’ rules‚ and consumer protection
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