of the company’s corporate societal marketing efforts Corporate social responsibility (CSR) can be defined as the business practices that are based on ethical values‚ in order to meet the legal requirements‚ as well as respect for people‚ communities‚ marketplace and environment (what is corporate social responsibility‚ 2002). They are many different ways to determinate CSR‚ but the main purpose of the CSR can be explain as the management of stakeholder are giving concern toward the responsibility
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CSR & Sustainability Case Study The LEGO Group CSR & Sustainability Case Study The LEGO Group Introduction The LEGO Group is a privately held company based in Billund‚ Denmark. It was founded in 1932 by Ole Kirk Kristiansen‚ initially a small carpenter’s workshop (Lego Group‚ 2011). It has since grown into a modern‚ global enterprise that is now‚ in terms of sales‚ the world’s fourth-largest manufacturer of toys (Keynote‚ 2010). The LEGO Groups core product is a line of plastic
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john sullivan subject: analysis on wal-mart’s csr initiaves date: 9/25/13 I. Introduction: This memo is in response to your request to assess the impact of corporate social responsibility implement by our competitor‚ Wal-Mart. Three main objectives of this analysis are: 1. How does Wal-Mart perceive itself as a socially responsible company? 2. Which contradictions exist in their CSR initiatives? 3. Are there direct correlations between CSR and consumer’s intent to make a purchase? II
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Thanking you Sincerely yours‚ ____________________ (Raiyan Rahman) Preface This is a study on today’s one of the most common corporate buzz words‚ CSR. I worked on this issue to reveal the very basics of that issue along with some interesting relevant points. This includes the history‚ CSR as a debating issue‚ practice of CSR in our country. The definition section includes different definitions given from different views by various personnel and organizations. I have confined this
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Definition Corporate social responsibility (CSR‚ also called corporate conscience‚ corporate citizenship‚ social performance‚ or sustainable responsible business/ Responsible Business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in‚ self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law‚ ethical standards‚ and international norms. CSR is a process with the aim to embrace responsibility
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with an increasing number of businesses engaging in CSR activities. Corporate Social Responsibility is a commitment by a business to consider not just the shareholders‚ but the interests of all stakeholders impacted by its activities. These include the employees‚ the consumers and suppliers of the business‚ the community in which it operates‚ and the environment. This report seeks to analyse the strategic Corporate Social Responsibility (CSR) policies implemented by the organisation Nike when faced
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change. Mr Koh Juan Kiat explained that adopting CSR brings intangible benefits such as a good reputation for the company‚ high morale among employees and improved performance and attracts investors. Employees will also take greater pride in their company and this will affect productivity (Tay 2009). A enterpise‚ which has the ambitious goal‚ will attempt to bulid the CSR programs to arrive win-win. The enterpise can make the use of reputation for CSR programs to promote corporation’s strength or earn
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necessary condition to do business. There appears to be an infinite number of definitions of CSR across academia‚ varying from the simplistic to the complex and includes a range of related terms and ideas- including corporate citizenship‚ corporate sustainability‚ corporate social investment‚ socially responsible investment‚ business sustainability and corporate governance. It can be usually agreed upon that CSR consists of taking on more responsibility than just an economical principle and for the
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performance. CSR orientation of banks can be a useful tool for them to tide over such crises in future‚ if banks maintain their relationships with stakeholders in making their businesses more sustainability. CSR‚ among other things‚ is a key stakeholder relationship building activity. It was also found that the CSR brand does reap more relationship benefits from its social initiatives than do its competitors indicating the competitive positioning and relationship benefits of the brands associated with
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4 | 2. What is corporate social responsibility? | 5 | 3.Company Profile: | 6 | 4.Case Study: | 7 | 5.Other Example of CSR Activities of IBM: | 8 | 6. Why IBM involved with Corporate Social Responsibility (CSR)? | 8 | 7. Why IBM involved with Corporate Social Responsibility (CSR)? | 9 | 8.Conclusion: | 9 | INTRODUCTION : Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalization accelerates and
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