Corporate Social Responsibility (CSR) means that a corporation should be held accountable for any of its actions that affect people‚ their communities‚ and their environment. Actually‚ MTR has been implementation of CSR. Since 1993‚ MTR staff will use their spare time to contribute to society‚ spontaneously organize and participate in volunteer activities. In 2005‚ MTR has also set up a volunteer program‚ to provide support for employees. The the MTR at “railway people‚ railway Heart” volunteers
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Compare Burberry’s market position relative to that of its competitors including Polo‚ Coach‚ Armani and Gucci. Is Burberry’s competitive position sustainable over long term? Why or why not? Burberry has positioned its brand in the minds of consumers to be “functional luxury.” Burberry maintains a product line with great width and depth consisting of many products. Their products fall into one of two main categories: fashion or continuity. Fashion products are designed to be responsive to fashion
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Perodua has been extensively using “cause related marketing approach” treating Government‚ suppliers and dealers‚ employees and customers as stakeholders in its business. It also has 2 different kinds of ad programs‚ product ads promote individual brands‚ whereas corporate ads carry social message and promote the company. 2 different departments handle the designing and positioning of these different ad types. There are obvious benefits to using corporate ads with emotional appeal; studies have
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Netflix‚ does not have a sustainability report in their form 10-K‚ nor do they have any mention to Corporate Social Responsibility (CSR) that can be located on their webpage. After an exhausting search through third party sites‚ it has been determined that Netflix has no mention of CSR. So‚ in that vein‚ we accepted the challenge in designing a CSR report for Netflix. CSR can be dissected into three broad categories; Social Responsibility‚ Economic Responsibility‚ and Environmental Responsibility.
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Assignment on Corporate Social Responsibility at Indian Tobacco Company Submitted By: Niladri Dutta (17) Debanjan Bhattacharyya (19) Shree Shreast (32) K Madhu (30) Rashi Singh (43) CSR at ITC Abstract The paper analyzes CSR activities of ITC ltd. (100th year) through strategic lens.ITC Limited (BSE: 500875) is a conglomerate with headquarters in Kolkata (India)‚ having turnover of Rs.26‚ 259 crores‚ pretax profits Rs.6015 crores‚ has initiated a number of corporate social
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Strategic Corporate Social Responsibilities and Law Contents BP Company Info 3 Deepwater Horizon Oil Spill Event 4 Summary of the Deepwater Horizon Event 5 Stock price before and after Deepwater Horizon 7 Impact on Stakeholders 8 BP’s Oil Spills and Corporate Social Responsibility 9 Inadequate disclosure on the oil spill event 11 Recommendations for BP to get reputation back 13 Conclusion 14 BP Company Info BP is a global oil and gas company headquartered in London‚ United
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in China Final Paper February 2011 “China’s Luxury Market‚ 30 years in the making: How Chinese political policy and tradition over the last 30 years created China’s insatiable appetite for luxury goods” China is positioned to become the world’s largest luxury market in five years and a study by Datamonitor reported China’s luxury goods market was worth $9.4billion by the end of 2009‚ which accounted for 27.5% of the world’s luxury goods market.[1] They also predict that by 2015‚ China’s
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3.2.1 Brand Equity Earning the royal seal of approval and outfitting the Royal Army placed Burberry on the map as “the original British luxury brand” but somewhere along the line‚ it became the raincoat brand known more for outfitting stuffy elder statesmen than the cloth of choice for the glamorous rich and famous. Burberry revamped its brand image‚ hiring new designers who took the signature plaid from raincoats to bikinis. Recent ads featuring British fashion icons like Kate Moss and Stella Tennant
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goal of this study is to examine the influence of culture on people’s luxury consumption from both psychological and behavioral aspects‚ specifically in China and the United States. By examining the differences in cultures‚ I will be able to sumarize consumer characteristics in these two countries and make marketing recommendations for brands that want to target these two markets. I will then provide successful examples of brands that have successfully employed the marketing strategies that fit the
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CORPORATE SOCIAL RESPONSIBILITY OF PETRON CORPORATION Submitted by: Dianne C. Buenaventura MBA 652- Corporate Social Responsibility Submitted to: Dr. Emelyn Quintos- Libunao PETRON CORPORATION The largest oil refining and marketing company in the Philippines. Supplying nearly 40% of the country’s oil requirements‚ our world-class products and quality services fuel the lives of millions of Filipinos. BUSINESS DESCRIPTION Petron Corporation (Petron)
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