CORPORATE SOCIAL RESPONSIBILITY Case Study about the CSR of Nike prepared by Paul SOMER TABLE OF CONTENTS • Background of the implementation of CSR at Nike (besides the existing legal commitment) • Activities of Nike regarding CSR • Responsibility by impementing the Environmental Apparel Design Tool • • Nike Responsibility Governance Conclusion and future prospects BACKGROUND FOR CSR OF NIKE • In 1992 it became public that Nike produces in Indonesia at minimum wages • Strike in the production
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because of the people in Benetton who have never forgotten the early spirits. Benetton family seems that they still remember hardship and effort of old days. These visions of Benetton can be seen in their various CSR. The spirit did not just stop‚ they are practicing it! Among various CSR‚ the most interesting thing is advertisement campaign. Through these shocking pictures in posters‚ Benetton tells socially sensitive problems and carves them to people’s memory. Surely‚ we think its first purpose
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Global Compact (training and nurturing partnership between companies by promoting good corporate citizenship). Pfizer generates more than 58 percent of revenue from international markets. Pfizer’s approach towards Corporate Social Responsibility (CSR) CSR according to csrnetwork.com‚ 2009 is about how a business “align their value and behaviour with the expectation and needs of stakeholder” in simple words it is a term that states that the company is for the people and it should be the priority of
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share. By dominating the market‚ Baidu becomes one of the most successful IT companies. . However‚ by applying Carroll’s three dimensions model of CSR with combining stakeholder management approach into the corporate social performance assessment‚ it is questionable to say whether Baidu is qualified to be a good corporate citizen. As Baidu’s CSR report doesn’t reveal the most critical issues or related solutions‚ such as censorship and key word bidding promotion system. By implementing four
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CORPORATE SOCIAL RESPONSIBILITY CSR is about how companies manage the business process to produce an overall positive impact on society Achieving commercial success in ways that honor ethical values & respect people‚ communities & natural environment CSR OF WALT DISNEY COMPANY “ CSR is not a cosmetic‚ it must be rooted in our values‚ it must make a difference to the way we do our business” WALT DISNEY CO. The Walt Disney Company is one of the largest and most well-known corporations
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international markets‚and consequently enounter various risks not normally attributed with domestic markets (Beck 1993). In developing countries such as Nigeria the regulatory frameworks may exist but are not adequatley enforced. Hence‚The intent of CSR activities performed by multinationals are not always well determined‚ And powerful multinationals such as Shell have emerged as the major players in this era of globalization‚ largely inhibited by domestic regulation (Rwabizambuga 2007)‚ but what is
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LUXURY GOODS: NO SIGN OF SLOWING Discussion question : a) The word “luxury” is ambiguous‚ in the sense that the perception of luxury is subjective. A poor person with less than $1 each day to survive on would think that a proper dinner is luxury while the CEO of a MNC would consider five Ferrari cars as luxury. Thus‚ everything could be luxury depending on the circumstances‚ experiences and features of an individual. Chevalier and Mazzalovo (2008) define a luxury brand as a brand that is
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3.6 CSR in British Petroleum Academics‚ government officials and business leaders focus prominent attention on the concept of CSR‚ specifically in the special province of environmental protection. British Petroleum (BP) has won acclaims and awards for CSR. But Swaminathan S Anklesaria Aiyar (Times of India‚ Bangalore edition 2010) argued in his article that BP has created the greatest environmental disaster in history which includes its out-of-control Macondo deep-sea well. Gulf of Mexico oil leak
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CSR Analysis and Impact on Operations Nike has a Code of Business Conduct and Ethics that includes its commitment to the environment and is a signatory of the UN Global Compact. Nike has created a team of sustainability managers led by an independent director. Its environmental goals include producing ’eco-friendly ’ products and minimizing its environmental impact through the reduction of greenhouse gases‚ organic solvents and PVCs. Nike acknowledges the difficulty of tracking environmental
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Mid-luxury/executive cars The mid-luxury segment are commonly referred to as executive cars in Britain‚ Obere Mittelklasse in German‚ and Grandes Routières in French. Examples include the Volvo S80‚ BMW 5 Series‚ Mercedes-Benz E-Class‚ and Jaguar XF [30] Although having similar dimensions to mid-size cars and large family cars‚ executive cars are engineered and positioned as premium vehicles with better performance and technology amenities. There is also higher development and production costs
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