On “Attitude of Young people of India towards Luxury Brands” Introduction: A couple of generations ago‚ a typical purchase decision for the average Indian would be choosing between‚ say‚ clothes and electronic goods whenever they had a little cash to spare. Today‚ the customers’ dilemma involves making up their mind between Prada and Gucci‚ Merc and Lamborghini. Marie Antoinette would say‚ “If they can’t have bread‚ give them brands instead!” In a relatively short time span of 20 years
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When Luxury Fashion Brands Meet Social Networks Introduction “Fashion is not something that exists in dresses only. Fashion is in the sky‚ in the street‚ fashion has to do with ideas‚ the way we live‚ what is happening.” -Coco Chanel In the fashion industry‚ it’s about going ahead and setting the trend or run as fast as you can to not be out of date. What’s happening right now is that the way people communicate and keep connected has been changing because of the internet and so called social
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a time‚ in the far off land of Greece‚ Hermes‚ the god of thieves‚ was teaching his son‚ Reed‚ who was a demigod‚ to steal or “borrow” as he liked to call it. Reed was built like a wall‚ he was tall‚ strong‚ and the could blind people with his smile. Reed had just stolen the most valuable thing so far. he had stolen the trident of Poseidon‚ the god of the sea. When Poseidon found out he was angry‚ but Reed had returned it to him without a hesitation. Hermes was so proud of him and thought that there
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• Cognizant 20-20 Insights Luxury Retail’s Evolving Landscape Executive Summary The luxury goods market may appear to many as a recession-resistant industry that generates over $1 trillion in revenue‚ but a closer look at the figures suggests otherwise. Luxury retailers‚ which were growing 9% annually a year before the recession‚ saw sales drop on average by more than 13 percentage points from 2007 to 2009. Meanwhile‚ luxury manufacturers saw their revenues decline by an average of 21 percentage
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consolidation in the luxury sector (files can be provided if asked for). . Ethics and CSR in the luxury world. . The use of advocacy advertising in the luxury world. . Using exchange rates in the luxury world. . Brand stretching and luxury: the role of sub and flanker brands. . Destination luxury: anticipating trends. Hotels and countries choices. . Washington regulation: from banned raw materials to counterfeit goods. TRIP’s and WTO. . Brand culture in the luxury world and the diffusion
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Shanghai Tang: The First Global Chinese Luxury Brand 1. What is a luxury brand and how is it different than a mass market brand? How does one build a luxury brand? 2. What might have accounted for Shanghai Tang’s unsatisfactory early results in building a global luxury brand? What could they or should they have done differently? 3. What strategies did they use to promote the brand? What worked and what didn’t work? How did they expand the brand? Was it a good strategy? 4. How has
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1996). History of CSR Social and environmental reporting has grown substantially since the early 1965s. According to study of CSR Sustainability Framework (CSR Quest‚ 2004)‚ the history of the CSR can be consist of 3 phases which can be illustrated by such a diagram below with issues developed in each phase Diagram 1.1 (Source: CSR Quest‚ 2004) As a result‚ nowadays‚ the findings pointed out by Peter Utting (2005) revealed that more than 80% of the fortune-500 companies had CSR reporting on their
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Luxury Fashion Branding Trends‚ Tactics‚ Techniques Uche Okonkwo luxury fashion branding luxury fashion branding trends‚ tactics‚ techniques Uche Okonkwo © Uche Okonkwo 2007 Foreword © James Ogilvy 2007 All rights reserved. No reproduction‚ copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced‚ copied or transmitted save with written permission or in accordance with the provisions of the Copyright‚ Designs
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powerful god named Hermes‚ who lived as an infamous citizen of Olympus. He was well known as the God of Thievery as his powers allowed him to steal any dead object just by looking at it. Along with his greedy personality‚ Hermes got himself into various troubles with the other Olympus Gods as he stole their possessions. But Hermes always managed to escape every bit of trouble by utilizing his supreme athletics skills combined with his winged sandals‚ no one was a match for Hermes when it came to running
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Coluso and Hermes. Coluso had the strength of a wrecking ball‚ completely destroying anything in his path. His strength was put to waste‚ because Coluso‚ with his mighty axe‚ was a procrastinator. On the other hand‚ Hermes‚ Coluso’s partner‚ was a complete opposite of him. The only thing the two had in common was that they were both rebellious. Hera‚ their boss‚ is the Queen of the Heavens. She looks beautiful and friendly on the outside‚ but looks can be deceiving. Coluso and Hermes were both
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