The Challenge of Designing Electric Cars Dr. Tobias Giebel Tobias Giebel 博士 Sahnghai EXPO‚ May 2010 Contents 内容 • Introduction Group Research and Volkswagen Research Lab China (VRC) 大众汽车集团研发中心概况和大众汽车中国研究实验室(VRC)介绍 • Volkswagens Strategy for Powertrains and Fuel 大众汽车的动力总成及燃料战略 • Blue Motion Technologies 蓝驱技术 • Hybrid Technologies 混合动力技术 • Electrotraction 电驱动技术 • Hydrogen Technologies 氢技术 • Modular Toolbox 模块化设计矩阵 • Conclusion 结论 Dr. Tobias Giebel Tobias Giebel 博士 The Volkswagen Portfolio
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employees) * YES NO Questions concerning shopping 3) ------------------------------------------------- Which 3 brands you think of first‚ when you hear „luxury fashion “? 1 2 ------------------------------------------------- 3 4) Tick the shops‚ where you buy luxury fashionable and leather goods Gucci | | Jimmy Choo | | Coach | | Yves Saint Laurent | | Chanel |
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Have you ever heard of a car buff before? Do you have an interest in a type of car of your own liking? Some people‚ like Jay Leno for example‚ collect a lot of cars as their own personal hobbies. Sometimes‚ car owners have redesigned the cars to show personality and style. Expensive cars have a lot of potential of showing power and strength just by looking at them. Here are three general categories of cars: luxury cars‚ fast cars‚ and family cars. Luxury cars first appeared on the market
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Situation analysis 1. Coach present market position; Strengths: * Ability to match key luxury rivers in quality and style but beating them in price by more than 50% * Can serve both middle and high income customers (while the low price and good designs are appealing to the low income customers‚ the high quality is also a pooling factor to the high income customers.) * Best selling Brand in the industry by 2006 with about 25% market share in the USA and second best selling in Japan
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Completely to Electric Cars? Everyday gas powered cars destroy the environment and the people that drive these gas guzzlers pay a ton of money to use them. Many people think that gas powered cars are better than electric cars‚ but they do not know the real truth. After you read this paper you will understand why electric cars are better for yourself and the environment; you might even have to buy one! There are many credible sources that prove the benefits of having an electric car and describe the differences
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Subject: Competitive Advantage‚ Car Sharing and Strategic Approach: Assessment‚ Impact and Recommendations To: Andy Taylor‚ CEO From: Jason Gonzales‚ VP Strategy ______________________________________________________________________ Introduction This memo addresses three key issues: Enterprise Holdings’ current competitive advantage‚ the impact of the car sharing business on the structure and profitability of the car rental industry‚ and how the
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automakers are entering the electric market‚ complemented by an ever-increasing number of start-ups. Around 1890‚ the first American electric car powered by 24 batteries had a range of 50 miles and went up to 20 mph double that of the Karl Benz ’s gas-powered Patent-Motorwagen. By the 1920’s high cost‚ limited range and cheap oil contributed to a rapid demise for electric car sales. The final trail in the electric vehicle coffin was hammered in 1940 when Detroit Electric‚ which had shifted to commercial vehicles
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From the moment Google announced the road toward a future of driverless cars‚ the public was abuzz. Wherever you went‚ you could not escape the questions of curious internet browsers. “What do they look like? Will I be able to use one?” they queried. While the buzz has died down‚ pressing questions still remain about these autonomous cars. Even among excited fans of this new technology‚ few understand the inner workings of these vehicles. Moreover‚ technology rarely stays dormant for long. How will
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Minor Project Synopsis On “Attitude of Young people of India towards Luxury Brands” Introduction: A couple of generations ago‚ a typical purchase decision for the average Indian would be choosing between‚ say‚ clothes and electronic goods whenever they had a little cash to spare. Today‚ the customers’ dilemma involves making up their mind between Prada and Gucci‚ Merc and Lamborghini. Marie Antoinette would say‚ “If they can’t have bread‚ give them brands instead!” In a relatively
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International Marketing Global Luxury Goods Prepared by: Tamás Halasy July 7‚ 2003 MBA 1 2002/2003 Word count: 2‚389 Table of contents TABLE OF CONTENTS2 GUCCI’S MARKETING FORMULA3 MARKETING COMMUNICATIONS3 Advertising4 Direct Marketing4 PR4 IMAGE4 GROWTH MARKETS5 STANDARDIZATION OF THE MARKETING OF LUXURY GOODS6 GENERALIZATIONS RELATING TO THE GLOBAL LUXURY GOODS INDUSTRY7 SOURCES8 Gucci Gucci is a global retailer of luxury‚ high quality fashion items: handbags‚ small leather
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