Bentley Helping Bentley redefine the world of luxury. Bentley is a widely regarded as one of the world’s finest luxury automotive brands and a true British classic. The Challenge They have reached a very important time for the company as they plan significant growth in the coming years‚ they realised that updating their global brand DNA was a key part of that journey. Bentley challenged FutureBrand to help them better understand the emerging global luxury consumer and redefine how Bentley looks‚ feels
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Porsche Cayenne Turbo S After so many high-powered SUV cars‚ Porsche has unveiled the latest Porsche Cayenne Turbo S. Even more prevailing that the previous versions. The Porsche Cayenne Turbo S is fastest and most luxurious SUV that the company has ever introduced. It features a twin-turbocharged 4.8-liter V8‚ but now possesses 562 horsepower and a massive 590 lb-ft of torque – a development over the prior versions. The vehicle uses Porsche’s eight-speed Tiptronic automatic gearbox that helps the
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MERCEDES-BENZ VIANO Mercedes-Benz is a German car manufacturer famous for producing innovative technology in their vehicles that are primarily designed for luxury and safety (Mercedes-Benz‚ 2012). As a market leader in the area in entry-level luxury cars‚ they have a large budget and thus always attempt to produce interesting‚ innovative ads that breaks through the clutter. Mercedes-Benz launched an interactive billboard in Berlin’s Friedrichstrasse underground subway station. Dubbed “Key
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strong brands‚ who can make their own decisions. They keep their brands separate from the LVMH. Value proposition: The drive for quality and high standard. Always up-to-date‚ expand brand online (nowness). Only group that has all luxury categories (but are cars not luxury?). Profit proposition: They are at a leader position‚ therefore resources and collaborations are easy to achieve. Continuous growth because of strong brands‚ large geographic balance‚ 32% market share in Asia (excl. Japan) &
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these products in the Indian market. The major findings indicate that BMW X1 launch was characterized by excellent vision and the right marketing mix. However‚ the Maruti Suzuki Kizashi launch lacked the commitment from the company to excel in the luxury sedan segment in India. BMW X1 has emerged a true pioneer and created a new growing automobile segment in the Indian market. Whereas‚ Kizashi is a product that shows promise but Maruti Suzuki needs to rethink its strategy for the premium sedan and
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Cruise vacations‚Gold Jewellery‚Spa Treatments‚ Vintage cars‚Home theatre‚Skin Care Regimes‚Home Security Systems‚ Health Clubs‚ Television‚ Upscale Magazines‚ Organic foods | Pained-but-Patient | Computer Repair Services | Frozen Vegetables‚Coke and Pepsi‚Computer Repair Services‚Tyres‚ Ice-Cream | Designer wear‚Skin Care Regimes‚ Health Clubs‚ Television‚ Upscale Magazines‚ Gold Jewellery | Cruise vacations‚ Spa Treatments‚Vintage cars‚Home theatre‚Home Security Systems‚ Organic foods | Comfortably
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Cost – Benefit – Risk Analysis Cost START UP COST Joint venture investment Expatriate employee (managers) Employee insurance Employee benefit Employee allowance Land purchase/Renting expenses Showrooms Parking lot (if need) Labor cost Expatriate employee (managers) Local employees Employee insurance Employee benefit Employee allowance Space requirements Air-conditioner Total seats Decorations Tableware
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are continuously launched into the luxury perfume market each year. DKNY’s recent addition to the perfume market is DKNY Pure. As a competitor intending to introduce a similar product into the luxury fashion brand perfume market‚ consumer behaviour has important implications for the design of a successful marketing strategy. This paper will outline which key factors marketers should attempt to influence in the design of a marketing strategy to introduce a new luxury brand perfume to the market. Through
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The Smart Car Contents PAGE Executive Summary…………………………………………………………3 Introduction…………………………………………………………………..4 History of the Smart Car…………………………………………………….4 Features……………………………………………………………………....5 Economic Impact…………………………………………………………….6 Fuel Efficiency……………………………………………………………….6 Safety…………………………………………………………………………7 Environmental Impact……………………………………………………….7 Competitors/Comparison…………………………………………………...9 Marketing……………………………………………………………………..10 Critique………………………………………………………………………
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Target Costing on Mercedez – Benz Mercedes-Benz (MB) is one of the world ’s most successful car manufacturers since its establishment in 1886. They used target costing in the design and production of one of its products‚ the M-Class‚ which is a new sports utility vehicle model‚ in response to their first time suffering loss in 1993 because of cost inefficiency and problems with material purchasing and adapting to market changes. MB started developing a range of new products such as the C-Class
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