Cross-marketing Platform for Luxury Brands in Japan 1. What is a Whitebook? What role(s) does it play in the Marketing strategy of Ad-comm’s client companies? Answers 15 lines maximum. Whitebook is a cross marketing platform‚ a magazine that is published in Japan every 4 months and which displays nine luxury brands in nine diverse types of product. The magazine is customized for each luxury sponsors. The Whitebook plays an important role in terms of marketing strategy as it is a brand ambassador and CRM
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THE 8 P’S OF LUXURY BRANDING – PILLARS OF A LUXURY BRAND Performance: Refers to the delivery of superior experience of a luxury brand at two levels – product level & experiential level. At a product level‚ it must satisfy the functional and utilitarian characteristic as well as deliver on its practical physical attributes – a recipe of quality or design excellence ingredients like creativity‚ exclusivity‚ craftsmanship‚ precision‚ materials‚ high quality & innovation. The luxury brand must perform
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advertising investment‚ attractive campaigns and non-stop promotions. When these are not enough‚ increasing customer added-value by providing pleasant shopping experience becomes a useful way for retailers to differentiate themselves and provide a unique brand experience. In other words‚ creating pleasant physical environment where customers enjoy coming to (Georges Olivereau in Engel 2010)‚ plays a vital part in determining customers‟ satisfactions‚ their visit duration and intention to revisit the store
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Luxury goods in China Beyond bling Life is getting harder for purveyors of luxury in China‚ but the growth prospects are still fabulous Jun 8th 2013 | SHANGHAI |From the print edition “IT WAS an amazing golden age‚” reflects Guillaume Brochard of Qeelin‚ a Chinese jeweller. From 2007 to 2011 many luxury-goods firms enjoyed double-digit annual growth in China‚ which became their most important market. The first blows came last year‚ with an economic slowdown and jitters about the political transition
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LITERATURE REVIEW METHODOLOGY CONCLUSION Rise of luxury tourism in India: Railway experience and Historical Monumental Abstract: Today‚ India is home of many beautiful ancient monuments heritage and have historical places. It is attracting lot of tourist to come to India and experience it so it’s becoming most popular tourist destination worldwide for tourist to have luxury vacations and holidaying in india.The concept of luxury trains was derived from royal background which was
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Company Profile Gucci group is one of the world’s leading multi-brand luxury goods companies. Thanks to a clear strategy and a set of unique competitive advantages‚ the group has developed and strengthened a prestigious brand portfolio‚ broad product range and extensive geographical presence worldwide. The group well balanced brand portfolio includes prestigious and clearly identified luxury brands with a distinctive‚ specific role. Gucci‚ Bottega Veneta and Yves Saint Laurent are the engines
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Pitoy Moreno - Jose "Pitoy" Moreno is the best-known Filipino fashion designer. Moreno is internationally recognized as the "Fashion Czar of Asia".[citation needed] A former student at the University of the Philippines‚ where he joined the Upsilon Sigma Phi fraternity‚ Moreno is one of the earliest advocates of the Maria Clara gown. Moreno was the president of the Philippine Couture Association‚ the very first association of fashion designers in Manila‚ Philippines. Moreno was the costume designer
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LVMH‚ the Multi-Brand Conglomerate Weakness: 1. Sustenance of multi brand strategy 2. Dependence on star designers Strengths: 1. Leading luxury goods companies - $ 12 billion fashion and liquor conglomerate 2. Strong brand portfolio with 10 star brands and 60 top brands 3. Wide geographical presence 4. Leadership and charisma of Bernard Arnault 5. Human resource management LVMH Opportunities: 1. World wide presence through acquisitions of famous brands 2. Growing luxury markets in emerging
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| |Everything just seems more fabulous when it’s covered in fur! Faux fur was seen all over the Fall runway shows and the pages of | |every fashion magazine. There are fashion trends that come and go‚ but faux fur is a trend that has stood the test of time. And | |no wonder‚ it is elegant and luxurious and looks just like the real thing for just a fraction of the cost! Nothing looks as chic| |and stylish
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Fashion is important to us because it’s a means of self-expression but it enables us to say something important to the world about who we are‚ or who we’d like to be. The clothes we wear say thing about who we are whether it’s a lifestyle‚ a religion‚ a profession‚ or an attitude. Fashion has evolved in the past hundred years just as it has over time and as our culture and attitudes change‚ fashion comes along with it. Fashion changes all the time with each decade having its own characteristics
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