introduced to the world of fashion‚ unfortunately‚ it wasn’t very successful; lately there has been a change of situation and that is what we are going to attempt to understand. For almost twenty years now‚ people have been relying on fast fashion‚ a fairly new notion‚ which entails rapid garment production in a cost efficient manner. This efficiency is attained through the retailers understanding of the customer’s wants‚ which consist in having high fashion looking garments at reasonable
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FASHION: IS IT IMPORTANT? Fashion: Is it important? By Bianca Thapar Comp 2 English Abstract Fashion style is important. You clothes make your fashion statement‚ and how you ’re perceived. Stand straight and carry yourself with grace. You will radiate self confidence. For many years people have put some message in the way they dress. Some dressed differently to stand out of the crowd which became very popular and others followed. Clothing has become an integral part of self-realization of
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A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season‚ particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made. The two most influential fashion weeks are Paris Fashion Week and New York Fashion Week‚ which are both semiannual events. Types of fashion The garments produced by clothing manufacturers fall into three main categories‚ although these
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Fashion designs come in and out of ‘style’‚ which is known as the cycle of fashion. Trends always come in and out of style‚ but the consumers keep up with trends due to the feeling of needing the newest trend. Fashion is fuelled by conversion. Designers continually persuade the public that their new ideas are everything that a stylish wardrobe requires. In upcoming seasons‚ the same designers convince everyone to give up their now outdated designs and embrace the trends of the latest collections
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What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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Definition of Fashion Fashion is an outcome of culture. Culture is everything that the members of a society creates based on its economic‚ political‚ and social system. For example‚ fashion during the Middle Ages reflected societal sentiments at the time individuals covered most parts of their body during the this period when sexual freedom was extremely repressed and people were extremely religious. The economy and technology are also important parts of fashion. As an example‚ during the
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Is fashion important? kaylee avery prd.1‚ 3/5/15 ( http://homeworktips.about.com/od/essaywriting/a/argumenttopics.htm ) Fashion in our times started from 1858 and had flourised over the years. The word fashion to me means simply as a way to express yourself or putting this certain thing on to boost your confidence to step out in the world to feel beautiful in the inside and out. To me‚ I believe fashion is important for three main reasons: to express yourself of how you feel on the inside
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References: Living green magazine. 2013. Four Very Eco-Friendly Fashion Designer [Internet] (Updated 23 May 2013) Available at [accessed 5 November 2013] JCCAC. 2011. About JCCAC [online]. EPA.2013.News & Events [Online] (updates 21 Aug 2013) Available at http://www.epd.gov.hk/epd/english/news_events/archive2013.html
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Brand Market Expansion: Dissertation Proposal 1 Abstract This research study is based on the theme of brand expansion of a luxury fashion brand called Kenzo‚ which was initiated by Kenzo Takada‚ a famous fashion designer from Japan. The aim of this research study is to identify a new market for Kenzo for its market expansion. In this study‚ marketing strategies and market entry modes have to be selected for Kenzo’s expansion to those countries where the brand has not set its footprints yet. Country
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ZARA: IT for Fast Fashion Önder BARLAS Executive MBA Student Boğaziçi University‚ Istanbul Abstract: In 2003 Zara faced a problem whether to upgrade the operating system they used for their point-of-sale (POS) to a new Windows based one‚ or to continue using the stable and old one. This report aims to analyze the problem by conducting a SWOT analysis and offering a solution path best suited on Zara’s strategic position in the clothing industry. 1. Brief Information about Inditex and Zara Inditex
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