http://www.clicktoconvert.com 1 B.Sc. COSTUME DESIGN AND FASHION FASHION DESIGNING AND SEWING TECHNOLOGY UNITS PAGE NUMBERS UNIT 1 UNIT 2 UNIT 3 UNIT 4 UNIT 5 03 48 91 126 166 CONTENTS UNIT NO. UNIT I UNIT II UNIT III UNIT IV UNIT V LESSON NO. TITLE OF THE LESSON 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 PRINCIPLES OF FASHION FASHION PRODUCERS FASHION DESIGNING & ACCESSORIES PRINCIPLES OF DESIGNING COLOUR COLOUR
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Diploma in Fashion Design Principles of Fashion Unit 2 Diploma in Fashion Design Unit 2 Principles of Fashion On successful completion of this unit the learner will be able to: Explain how the elements of fashion appeal influence the purchaser Describe the classification of clothing according to their use and types Explain factors which affect the decision to buy in fashion Describe the process of the product development in fashion industry Explain the main areas of fashion wear
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Orientation as a Branding Strategy by Harriet Mellenius Supervisor: Olivia Kang ABSTRACT This paper studies the impact of market orientation strategy on brand awareness. Zara‚ a Spanish leading fashion retailer and an example of a brand using this strategy‚ is compared to three other multinational brands operating in Stockholm‚ Sweden‚ namely Topshop‚ Mango and United Colours of Benetton. The latter brands are known to use advertising to create brand awareness. Fashion magazine attention
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Fast fashion is a term used to describe clothing collections which are based on the most recent fashion trends presented atFashion Week in both the spring and the fall of every year.[1] These trends are designed and manufactured quickly‚ and in an affordable way‚ to allow the mainstream consumer to take advantage of current clothing styles at a lower price. This philosophy of quick manufacturing at an affordable price is used in large retailers such as H&M‚ Forever 21‚ Zara‚ and Primark. Recently
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Luxury Cars The automobile has been one of the most revolutionary inventions in the past few centuries. The invention of the automobile has completely reshaped our way of life. We are now able to go farther distances in shorter periods of time than ever before. Yet with every great invention is the product that is a step above the rest. What I am talking about is luxury cars. Luxury cars have been around since about the same day as any other automobile. What makes them a step above
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Statement: For teenagers‚ fashion is first and foremost a social statement. It is an outward means of expression to their peers and the rest of the world. Identity: Fashion also provides teenagers a sense of identity by signaling which "grouping" they belong to ("prep‚" "punk‚" "goth‚" etc.). It may also signal a more independent or inclusive personality. Attraction: Teens can be extremely conscious about overall image when it comes to sexual attraction. They will often exploit fashion as a means to attract
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Nikaya Glidden Mr. Lang English 12 1/10/13 Fashion Research Fashion is and expression of the spirit of the time and often a reaction to what proceeded it. Apparel manufacturing and trend setting was long before the european colonization of North America. When English settlers came to America they brought their trends with them and continued to import manufactured textiles for several generations. Native American clothing included moccasins‚ deer skin‚ fur parkas‚ head dresses and
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Individual preparation assignment 3: « Anti-branding on the internet » Sandeep Krishnamurthy & S. Umit Kucuk This text deals with anti-brand web sites. These web sites are online spaces where we can find negative aspects of a specific targeted brand. Nowadays this type of websites are more and more present on the web. In the text the authors will study the brand value’s impact on likelihood of the presence of anti-brand sites but also the nature of the language used by anti-brand sites
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Fashion Is An Expression Of The Character There is an old saying‚ “You are what you eat” and in fashion this consists also as‚ “You are what you wear.” Clothing is often an expression of spirit and character‚ so there is nothing wrong with finding a look that suits you. Everyone is an individual and your clothes can help you to express your innermost thoughts‚ your kindliness and your good feelings toward yourself. Fashion can mean many different things to different people but above all fashion
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Brief History of Branding and the importance of Brand Experience Note: this was a presentation given to a group of industrial design students on the topic of branding‚ with the aim to encourage critical thinking about branding History? Why should we care? • It’s not math or physics with a 1000+ year history • With so many “guru’s” critical thinking is... critical • Debunking Brand Gospel*? • A little history can provide context •The problems that “branding” was solving early on are not
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