Video…………………………………………………………………………………….…..5 1. ABC News 20/20: Myths and Lies – Health and Beauty……………………..…….5 2. Killing us softly 4 – Advertising’s Image of Women (2010)…………………..…….6 V. Readings……………………………………………………………………………………8 1. Understanding China’s growing love for luxury (By Yuval Atsmon‚ Vinay Dixit‚ Glenn Leibowitz and Cathy Wu‚ McKinsey & Company)……………………...……8 2. Chinese tourists named top shoppers (By Wang Zhuoqiong)………………….…10 3. When women are in heat‚ the economy warms up (By Douglas Kenrick)………11 4. Not
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Burberry is an international luxury brand with differentiating brand values that resonate across a multi-generational and dual-gender audience. Burberry’s wide range of luxury products represents accessibility‚ style‚ aspiration and functionality. The two main categories of products that Burberry sells are fashion and continuity. Fashion products are designed to be responsive to fashion trends and are introduced on a collection-by-collection basis. Continuity products have life cycles that are expected
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BVLGARI Italian jeweler and luxury goods retailer Bulgari (usually written "BVLGARI") is named for its founder‚ Italian Greek emigrant Sotirios Bulgari. The company was founded in 1884 in Rome‚ Italy. The current flagship store was opened in 1905 by Sotirio’s sons Costantino and Giorgio and the store quickly became a place where the world’s rich and famous came for the unique‚ high quality jewelry designs. Although the company made a name for itself with jewelry. The Bulgaris descend from an ancient
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LVMH & Warnaco 1. Calculate ROIC for both companies for fiscal 2011. For calculations requiring a tax rate‚ assume 33.3% for LVMH (the French corporate rate)‚ and 35% for Warnaco (the U.S. corporate rate). Based on this analysis alone‚ how do the companies compare in terms of their performance? LVMH Warnaco EUR mil USD mil 2011 Operating Income 5‚154.00 181.50 Tax rate 33.3% 35.0% [1] Tax 1‚716.28 63.53 NOPAT 3‚437.72 117.98 Ending Investment
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SWOT6 4.0 KEY FINDINGS OF ANALYSIS/PROBLEM IDENTIFICATION/ KEY STRATEGIC CONCERNS6 4.1 Vertical Integration6 4.2 Diversification7 5.0 POSSIBLE SOLUTIONS & STRATEGIES.8 7.0 CONCLUSION9 8.0 APPENDICES11 Appendix 1: Porters 5 Forces11 Appendix 3: Luxury Goods Group & Brands Top Ten Competitors13 Appendix 4: Industry Map*.14 Appendix 5: Financial Performance14 Appendix 6: PESTLE Analysis15 Appendix 7: SWOT Analysis16 Appendix 8: Evaluating industry Attractiveness and Competitive strength19 Appendix
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If any further discussion is required please feel free to get in touch with me. Sincerely‚ Devashree Mutha 3013PGP124 Sec A EXECUTIVE SUMMARY The report discusses the various options available with Fred Westen‚ CEO of luxury apparel retailer Hathaway Jones‚ with regard to recruitment of the best candidate for heading the company’s China operations. It further analyses these options based on five evaluative criteria. Weights are attached to every criterion to gauge the
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References: Articles Xerfi 700 (May 2010). Haute couture et Créateurs de mode. Pp 47-48. KPMG (2006). Managing Luxury Brand Growth. Consumer Markets. Pp.8 Books Aaker D. (2000). Brand Leadership‚ pp. 50. Kapferer J.-N. (1997). Strategic brand management: creating and sustaining brand equity long term‚ pp. 100-106. Merceron D.‚ Elbaz A. & Koda H. (2007). Lanvin‚ p
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CONSUMER MARKETS The chocolate of tomorrow What today’s market can tell us about the future June 2012 kpmg.com R evenues from the chocolate industry continue to prove rewarding‚ with 2011 figures from IBISWorld predicting annualized growth of around 2% over the next five years‚ after dampened expectations during the dark days of 2007-09. But behind the encouraging headlines‚ many companies are battling to stay on top of a rapidly shifting marketplace. Taste is diverging‚ as fast-growing
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Louis Vuitton Presentation of the company Louis Vuitton is an international luxury French fashion house specialized in trunks and leather goods‚ founded by Louis Vuitton in 1854. As an emblem of the French luxury‚ Louis Vuitton knew how to make way on the international scene‚ by advancing an image of quality‚ elegance and refinement. Today‚ Louis Vuitton is one of the most recognizable and powerful brands in the world with more than 300 stores in 44 countries around the world and 2‚7 billion of
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pursue an IPO. Outlined in this memo the board will read the rationale behind pursuing the IPO as well as information on alternative options. Luxury Goods – Market Outlook To become an attractive IPO option for investors Prada needs to demonstrate it has the correct market position to be profitable in the coming years. Over the past 10 years the luxury goods market has seen steady growth despite significant negative world events and has expanded to a €172 billion industry. The European market and
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