Analysis ……………………………………………… 15 Financial Analysis …………………………………………… 17 Strategic Issues and Recommendations ……………. 20 References …………………………………………………… 25 Harkness Consulting 2 Executive Summary Throughout its history‚ Tiffany & Co has been a luxury jewelry brand associated with romance‚ quality‚ and style. Originally gaining fame as a silversmith and later for its association with engagement rings and diamonds‚ Tiffany & Co now reaches a wide market through its sale of high-end jewelry‚ watches
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JADELINK AND THE LUXURY GOODS MARKET IN CHINA Comentario en Internet de Harvard Business Review : “The experienced entrepreneurial chief executive officer (CEO) of Jadelink International Limited strives to create a modern jewelry brand representing a new perception in jade. The CEO has achieved early success of growing sales rapidly and bringing Jadelink products to Shanghai‚ the trendiest city in China. But the company wants to expand business to the Asian and international luxury goods markets. This
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the design team” and demonstrated the importance and strength in having a creative director in the organization. The case clearly demonstrates the preference differences of two different markets that Shanghai Tang operated within. Although the luxury brand positioned itself as a provider of fusion of “Chinese culture and contemporary elements” which resulted in wearable items‚ the Chinese customers favored more Western styles. As for the European consumer‚ he was looking for traditional Chinese
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Edgar Barroso 17/07/2012 1 1. Executive Summary Biotherm‚ one of the luxury brands of L´Oréal‚ is going to launch a new product in the child care segment‚ the shower gel “Biotherm Shower Kids”‚ developed especially for the sensible skin of babies and kids. Its first launch will be in Germany‚ as its market for luxury cosmetic products is highly attractive. According to McKinsey German consumers spent more in luxury purchases than other European consumers (over €1‚300 per capita in 2011). (McKinsey
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Assignment 1.0 Introduction Gucci was founded in Florence‚ Italy since the year 1921 (90 years ago) and is one of the world’s leading luxury fashion brands. Its Target Markets include women‚ men and children 0 to 8 years of age and their products are positioned to be high quality goods which are sold at premium prices based on the type of good that is being sold to the Target Market. The Gucci Brand operates in the following areas – Africa and the Middle East (11 countries)‚ Asia (14 countries)
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department of luxury retail brand. This position can manage any task given to them with strong responsibility and with forethought. The responsibilities are liaise with president‚ executive assistant and retail director of Saint Laurent America‚ assist in trend reporting and competitive analysis for buying department‚ book VIP travel‚ process all expenses and invoices for Saint Laurent greet visitors and others. Saint Laurent has grown to become a prestigious and exclusive luxury brand in 40 years
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Problem Statement: The Eleganzia group has two different types of luxury properties to attract their guests’ choose. With the word economic downturn bringing negative impact to the hospitality industry‚ it also affect the Eleganzia’s business and room sales revenue. The manager of the Eleganzia group - Giannuzzi faced dilemma if it was necessary to make discounts for 4-stars room of the forte village. This might help their sales not drip down too much but will affect the quality services or
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Exchange-Traded Funds: An Introduction The iShares definition of ETF is as follows: “An exchange traded fund (ETF) is an investment vehicle that combines key features of traditional mutual funds and individual stocks. Like index mutual funds‚ ETFs represent diversified portfolios of securities that track specific indexes. Like stocks‚ they can be bought and sold (long or short) on an exchange throughout the trading day. In addition to trading flexibility‚ key ETF benefits include instant diversification
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COMPANY CASE: SHANGHAI TANG: China’s First Great Luxury Brand One rainy October night in 2002 in a 1‚300 year-old Confucian temple in Shanghai‚ journalists from three continents‚ local bigwigs‚ style-conscious Chinese yuppies (chuppies)‚ and three Chinese soccer stars gathered to watch a fashion show. Raphael le Masne de Chermont‚ CEO of the Chinese lifestyle brand Shanghai Tang‚ is unconcerned about the weather and its possibly detrimental effects on 46 expensive garments which were about to
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Specific Product: Tiffany Description: Tiffany & Co is the world ’s most celebrated jeweler‚ with an unrivalled reputation for sophisticated luxury. Organization/Company: Tiffany & Co Company 1. What ethical concerns could arise in marketing this product? The factory associated with Tiffany opened in 2007 and Indian and Mauritian artisans came to train the Botswana employees. But the article tells us that the workers went on strike‚ in protest against the working conditions:
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