CHAPTER I PROBLEM OVERVIEW COMPANY PROFILE Gucci is an Italian fashion and leather goods label. It was founded by Guccio Gucci (1881 - 1953) in Florence in 1921. Gucci is considered one of the most famous‚ prestigious‚ and easily recognizable fashion brands in the world.French HYPERLINK "http://en.wikipedia.org/wiki/Gucci" l "cite_note-1" o "" �� Gucci belongs to the conglomerate company Pinault-Printemps-Redoute (PPR). Gucci is the second biggest-selling fashion brand after Louis Vuitton-Moet
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a desert‚ hence has taken the best of the cities to make it the best . As a result the bench mark of lifestyle is high for e.g.: cars‚ designer labels are imported as Dubai doesn’t manufactures it‚ therefore consumer has to pay if he wants. These luxuries are a necessity be it as a means of travel etc. However the city is new and has many multicultural populations hence results in various demands. There are various reasons for shopping in Dubai such as brand addiction‚ status symbol etc‚ another reason
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Mkg203 Marketing segmentation Market segmentation is the process that dividing a market into different subgroup based on the customer’s needs and wants or characteristics and to gain a competitive advantage within the segments (Schiffman‚ Bendall‚ O’Cass‚ Paladino‚ Ward‚ & Kanuk 2008‚ p.30). The strategy of market segmentation had been widely adopted in global countries such as China and Australia. Demographic segmentation: Demographic segmentation variables involve age‚ sex‚ marital status
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buyers would be a very beneficial move. At the same time‚ it will also help Royal Selangor to set its target market and position its brands in which as we can see‚ it is already something that they have accomplished because Royal Selangor is a high-end luxury brand name in the minds of many and that the company makes pewter objects of the best quality. Therefore‚ on a personal level‚ I’d like share my insights on the STP strategy and marketing mix of Royal Selangor. STP Strategy: Royal Selangor has been
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Sauces‚ Dressings and Condiments‚ Snack Bars‚ Soup‚ Spreads‚ Sweet and Savoury Snacks Data coverage: market sizes (historic and forecasts)‚ company shares‚ brand shares and distribution data. Why buy this report? -Get a detailed picture of the Luxury Goods market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment‚ the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to
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polluted. An increase in the amount of waste people produce is one of the main causes for this issue. For example‚ households in the UK throw away approximately 30 million tonnes of rubbish a year. Our population is rising‚ therefore the amount of goods required to meet people’s demands has increased. Living standards have improved‚ as have the qualities of products and the choice of them thereof‚ all of which is facilitated by the increasing demands of a growing market. The subsequent waste that
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of the oldest French luxury fashion houses‚ most known for its craftwork leather bags and trunks. Flat bottom trunks with trianon canvases represented a real revolution for travelling in those days as they combined lightness and storage capacity. (p.2) LV monogram was inspired by the Japanese and Oriental designs of the Victorian age. (p.2) The modern age of Louis Vuitton Expanded its product line by applying the craftwork and design of its leather to small leather goods such as purses and wallets
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Ethnoconsumerist Report MK 501 E INTERNATIONAL CONSUMER BEHAVIOR Mengqiao JIN-MSC International Luxury Brand Management Programme ESC RENNES School of Business Autum 2012 Introduction and purpose This report is an analysis about the difference of U.S.market and Chinese market‚ related to the trend of DEALER CHIC‚ which has become an integral part of daily life for millions of consumers. Consumers have always loved getting good deals or executive rewards‚ but rather than having to hide one’s haggling‚ securing
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Young buyers like to shop at these retailers because they offer replica pieces straight off the runways. The concept of “fast fashion” refers to low-cost clothing collections that imitate current luxury fashion trends. Fast fashion helps fill desires among young consumers in the industrialized world for luxury fashion‚ even as it embodies un-sustainability. Trends run their course fast with today’s latest styles quickly trumping yesterday’s‚ which have already been thrown to the trash bin (Joy‚ 2012)
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Challenges faced by Guess and How Guess solve its problems 1. In 1996‚ Guess continued with its earlier expansion plans. However‚ the next year was a disappointment to Guess due to weak performance in its retail stores‚ weaknesses in its wholesale division‚ slower-than-expected non-core Asian licensing revenues‚ and discontinued licenses. Solution. Although Guess was disappointed with their performance‚ still three areas were stronger which is it international operations‚ mostly in Latin America
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