Price‚ Promotion and Place • In the modern travel and tourism industry its usual to look at 6 Product or service • Quality • Value • Lifecycle • Perish ability • Differentiation • Niche Price • Seasonality • Strategies • Competitor analysis • Loss leadership • Skimming Promotion • Advertising • Endorsements • Sponsorship • Methods - use of different media‚
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l Pestal Analysis Framework The PESTEL framework categorises environmental influences into six main types: political‚ economic‚ social‚ technological‚ environmental legal Thus PESTEL provides a comprehensive list of influences on the possible success or failure of particular strategies. * Political Factors: For example‚ Government policies‚ taxation changes‚ foreign trade regulations‚ political risk in foreign markets‚ changes in trade blocks (EU).
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The PESTEL framework provides a comprehensive list of influences on the possible success or failure or failure of particular strategies (Johnson‚ Scholes and Whittington 2008). The political environment (Refer Section 1 in Appendix 01) does not favour Fonterra’s operating environment with heavy control over milk powder pricing. Political figureheads at times lead the public to perceive that multinational dairies are working towards destroying the local dairy industry. With the ending of a 26-year
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Luxury Fashion Branding Trends‚ Tactics‚ Techniques Uche Okonkwo luxury fashion branding luxury fashion branding trends‚ tactics‚ techniques Uche Okonkwo © Uche Okonkwo 2007 Foreword © James Ogilvy 2007 All rights reserved. No reproduction‚ copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced‚ copied or transmitted save with written permission or in accordance with the provisions of the Copyright‚ Designs
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Page 2 Macro Environment Page 2 Competitive Forces in the Tourism Industry Page 4 Conclusion Page 6 References Page 6 Introduction: This paper will be dynamically examining the tourism industry during the 2000s. It will begin by using the PESTEL framework to analyse the macro environment and determine which factors drive the competitive forces within the industry. Following this‚ Porter’s Five Forces model will be used to analyse the actual competitive forces at work within the industry and
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Pestel 3.1.1 Political and Legal Forces The political challenge is that L’Oreal should conform to all the different government leadership styles in various countries it operates within. L’Oreal faced a decline in the dermatology branch led by its Galderma brand due to new legislations governing drugs (Euromonitor‚ 2005). The EU law affects L’Oreal. L’Oreal is restricted in their use of certain kinds of chemicals‚ such as Phthalates which is carcinogenic (The Rules Governing Cosmetic Products in
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• Cognizant 20-20 Insights Luxury Retail’s Evolving Landscape Executive Summary The luxury goods market may appear to many as a recession-resistant industry that generates over $1 trillion in revenue‚ but a closer look at the figures suggests otherwise. Luxury retailers‚ which were growing 9% annually a year before the recession‚ saw sales drop on average by more than 13 percentage points from 2007 to 2009. Meanwhile‚ luxury manufacturers saw their revenues decline by an average of 21 percentage
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An Overview of Strategy Development Models and the Ward-Rivani Model corresponding author: Dr. David Ward‚ European School of Economics‚ Via Chiaravalle 9‚ 20100 Milan‚ Italy. All correspondence to Dr David Ward‚ Via Fornari 46‚ 20146 Milan‚ Italy email: daward@tin.it co-author: Elena Rivani‚ Via Orsoni 41‚ 40068‚ San Lazzaro di S. (Bo)‚ Italy. Abstract Numerous models for developing strategy‚ defining and aligning competitive advantage have been proposed over the years (and even centuries if
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Contents - Introduction: P 3 - Macro Environmental Factors: P 4 - Political and Legal Factors: P 4 1) Malaysian Sale Tax and Tariffs for Mobile Phones P 4 2) Labour Law
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2.1 Luxury Goods 6 2.2.2 Brand Equity 8 2.2.3 Consumer Behavior 10 2.2.4 Collectivism and Individualism 12 2.2.5 Face Culture 15 2.3 Main Theories in Customers’ Attitudes Toward Luxury Goods 16 2.3.1 Previous research on consumption behavior of luxury goods 16 2.3.2 Main influential 17 2.3.3 The model of luxury brand variables influence costumers’ attitudes 18 2.4 Framework and Hypotheses 20 2.4.1 Product appearance 20 2.4.2 Brand influence 22 2.4.3 Luxury goods
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