MARKETING IN LUXURY FASHION INDUSTRY: CONTEMPORARY METHODS OF CUSTOMER ATTRACTION By Ivanova Evgeniya Moscow 2013 CONTENTS 1.1.Getting to know luxury 5 1.2.The global market of luxury goods 9 1.3.Methods of customer attraction 11 2.1.Burberry 19 2.2.Gucci 21 2.3.LVMH 24 Introduction What exactly do we mean by " luxury"? Most of us are able to recognize a luxury product‚ but we are unable to define the specific characteristics
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01 December 2011 Gulliver’s Travels and Historical England Gulliver’s Travels by Jonathan Swift is a famous‚ classic novel that satirized many aspects of government‚ religion and human nature. Written in the eighteenth century‚ this three-hundred-year-old novel remains well known today because of its timeless criticism that can still be applied to contemporary politics and religious faiths. In eighteenth century England‚ the home of both Swift and his character Lemuel Gulliver‚ the ruling constitutional
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A travel agency’s main function is to act as an agent‚ selling travel products and services on behalf of a supplier. Consequently‚ unlike other retail businesses‚ they do not keep a stock in hand. A package holiday or a ticket is not purchased from a supplier unless a customer requests that purchase. The holiday or ticket is supplied to them at a discount. The profit is therefore the difference between the advertised price which the customer pays and the discounted price at which it is supplied to
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IILM INSTITUTE FOR HIGHER EDUCATION Project Report On COMPUTING DEVICES USED BY TRAVEL AGENCIES SUBMMITED TO: Prof.RITU KHANNA SUBMMITED BY: Sec J Group no.13 ANSHUMAN SAXENA JAGMOHAN SINGH SHOBHIT SHARMA YOGENDRA SINGH TARUN JHALANI NITIN CHAUHAN ACKNOWLGEMENT We highly obliged and Thankful to “SHUKRIYA TRAVELS” which is located at NEW DELHI without which the project cannot reach to its success. They not only devoted their valuable time to us but also tell us that
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witnessed in 2012. The luxury goods market in Singapore has displayed a strong growth trajectory over the past few years. Luxury goods have become an integral part of the lifestyles in Singapore as compared to countries such as India‚ China‚ Taiwan and others where the purchases of luxury goods are mostly driven by the idea of a public display of wealth and affluence. Although‚ the economy of Singapore has been significantly impacted by impact of euro crises‚ the domestic luxury goods market has however
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The reading report of Gulliver’s Travels Plot summary A voyage to Lilliput The surgeon Gulliver is an audacious man. He was shipwrecked in his voyage‚ then he drift to a kingdom of Lilliput which on an unknown island in the Pacific Ocean. In this country‚ all the inhabitants are just 6 inches high. They captured Gulliver and took him to their territory. Gulliver’s friendly and modest expression gradually gained the emperor and people’s affection; meanwhile he is also gradually familiar with Lilliput
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Essay 2 Gulliver’s Travels is the story of one man’s journey to hating humankind. It poses as a parody of traditional travel log literature‚ while simultaneously representing the satire of human nature. The first chapter of each section of the novel begins with Gulliver arriving on a remote land‚ the victim of forces out of his control‚ where he discovers a variety of humanlike beings. We learn much about Gulliver as his own person
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Gulliver’s Travels – Jonathan Swift Part III A Voyage to Laputa‚ Balnibarbi‚ Luggnagg‚ Glubbdubrib‚ and Japan Chapter Summaries Part III: Chapter 1 Ten days after returning from his previous voyage‚ Gulliver is confronted by Captain William Robinson to work as his journey to the West Indies. The doubled salary is cause enough for Gulliver to accept the invitation and sets sail two month after the invitation. Upon arriving in Tonquin‚ Gulliver is appointed Captain of a sloop (a small
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Jonathan Swift’s‚ Gulliver’s Travels satirically relates bodily functions and physical attributes to social issues during England’s powerful rule of Europe. Through out the story we find many relations between bodily features and British and European society. Swift uses this tone of mockery to explain to his reader the importance of many different topics during this time of European rule. Swift feels that the body and their functions relate to political as well as the ration of a society. Swift’s
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Luxury Vehicles Market - Global Industry Analysis and Forecast to 2020 Luxury Vehicles Market - Global Industry Luxury vehicle is a term used for the vehicles that provide luxury (pleasant or desirable features beyond necessity) at premium price. It can also be referred as the vehicle with features such as‚ higher quality equipment‚ better performance‚ more precise construction‚ comfort‚ higher design and technologically innovative with features that convey an image‚ brand‚ status or
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