Part A (Ari): Mercedes-Benz is a division of Daimler AG‚ manufacturing luxury vehicles‚ buses‚ and trucks. Mercedes-Benz organization has been around for well over a decade‚ submitting their first patent for the first car invented by the organization in 1886. Since the creation of the first car‚ "Mercedes-Benz has set the pace for what all cars might someday become" (M-BUSA). The company’s first vehicle not only changed the way people moved about‚ but it also sparked a future of innovation
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Cayenne Turbo S is fastest and most luxurious SUV that the company has ever introduced. It features a twin-turbocharged 4.8-liter V8‚ but now possesses 562 horsepower and a massive 590 lb-ft of torque – a development over the prior versions. The vehicle uses Porsche’s eight-speed Tiptronic automatic gearbox that helps the Turbo S lap the eminent Nürburgring track in 7:59.74‚ the best time ever traced by a SUV and all-wheel drive like its precursor‚ which – together with the powerful engine – causes
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Automobil Holding SE is a German luxury car company founded by Ferdinand Porsche in 1931. Until 2008‚ the Canadian segment of Porsche was operated through Porsche Cars North America. When Canadian sales reached nearly 2‚000 units‚ the company decided that there should be a headquarters and operations to meet the demands of the local market. Porsche Canada became an official stand-alone subsidiary in April 2008 (Mark‚ 2011). Porsche Canada had sold 1‚682 new vehicles in Canada by the end of its first
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industries and up to date‚ as of 2012‚ has currently produced over 60 million passenger vehicles. Despite the financial crisis of 2008-2009‚ BMW group “performed relatively well” based on their concrete brand name‚ product portfolio and financial position which will continue to add to their success in the automotive industry in the future. BMW has a product range which comprises of 10 luxury passenger vehicles namely the 1series‚ 3series‚ 4series‚ 5series‚ 6series‚ 7series‚ X‚ Z4‚ M and Hybrid all
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the leading designers of luxury and luxury sport vehicles. This company has been founded in 1916. As a result of the war‚ the small company enjoyed rapid growth. In these days the company already has large plan for expansion. Just about two months before the end of the First World War- Bayersche Motoren Werke GmbH was converted into a stock corporation with a share capital of 12 million Reichsmarks. Just after the war‚ the company turned its attention to rail vehicle brakes and built-in engines
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They did a good job in reinventing themselves being the benchmark of luxury cars but it took them a long time to upgrade their vehicles so the other brands caught up. Their problems are mostly external due to the lack of promotions and their bad image. 5. Conclusion and recommendations They should fix their leasing packages or have incentives to compensate for the bad economy. A weak dollar means a lower demand for luxury. Even if the price goes up as
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Summary In June‚ 1991‚ Carl-Peter Forster‚ director of Prototype and Pilot Manufacturing at BMW had a major decision to make. It was a little less than three and half years into the six year development program for the completely redesigned 7-series luxury sedan. Up to this point‚ BMW had been following their traditional method of designing automobiles. However‚ a project meeting was scheduled for that day to decide whether to change to a new approach for prototyping the cockpit of the new 7-series
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innovative technology in their vehicles that are primarily designed for luxury and safety (Mercedes-Benz‚ 2012). As a market leader in the area in entry-level luxury cars‚ they have a large budget and thus always attempt to produce interesting‚ innovative ads that breaks through the clutter. Mercedes-Benz launched an interactive billboard in Berlin’s Friedrichstrasse underground subway station. Dubbed “Key to Viano”‚ commuters are able to use their own vehicle keys to control the digital advertising
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• Ellen Bright o CEO of transworld auto parts (TAP) o She was a veteran in the auto and aerospace industries • TAP o 2 divisions: 1. luxury división : strong financial results 2. economy divisions: reported disappointing financial performance but good progress in achieving the targets for its non-financial goals o a $6.6 billion subsidiary of a U.S diversified manufacturing company o was a tier 1 manufacturer of original and after-market parts for automobile producers in the United States
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these products in the Indian market. The major findings indicate that BMW X1 launch was characterized by excellent vision and the right marketing mix. However‚ the Maruti Suzuki Kizashi launch lacked the commitment from the company to excel in the luxury sedan segment in India. BMW X1 has emerged a true pioneer and created a new growing automobile segment in the Indian market. Whereas‚ Kizashi is a product that shows promise but Maruti Suzuki needs to rethink its strategy for the premium sedan and
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